The content of green consumption is very extensive, including not only green products, but also the recycling of materials, the effective use of energy, the living environment and the protection of species. It can be said that it covers all aspects of production behavior and consumption behavior. Green consumption is a new consumption behavior and process characterized by moderate consumption, avoiding or reducing environmental damage, advocating nature and protecting ecology.
There are three meanings: first, when advocating consumption, choose green products that are pollution-free or contribute to public health; Second, consumers pay attention to environmental protection, save resources and energy and realize sustainable consumption while changing their consumption concept, advocating nature, pursuing health and comfortable life; Third, in the process of consumption, we should pay attention to the disposal of garbage so as not to cause environmental pollution.
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Green consumption puts man and nature in a balanced and coordinated position, takes the "harmony" between man and nature as the ethical basis, and pays attention to the protection of ecosystem. It opposes the one-sided anthropocentrism and one-sided utilitarian attitude towards nature in traditional consumption, and advocates the integration and coordinated development of man and nature, because in the final analysis, man is a part of nature, so all human creative activities must be understood in the process of nature, and man and nature, humanism and naturalism should be unified.
Green consumption contains the idea that human beings are an organic whole and pays attention to the balance between people. It opposes extreme egoism or egoism in traditional consumption, recognizes the interests of different consumers and those of others and future generations, and regards different consumers as equal members of the human family.
Because different individuals and groups of human beings are a unified organic whole with the same needs and interests, if different individuals or groups ignore each other's interests and form opposition and resistance, it will eventually destroy the relationship between man and nature.