The management of restaurants usually includes four aspects, one is the procurement of food raw materials, the other is food processing, the third is sales, and the fourth is catering services. Next, I will bring you a creative marketing plan for the restaurant. I hope you like it!
Creative Marketing Plan of Restaurant 1 Activity Background
Labor Day is a national holiday. The business opportunities of catering during the May Day holiday are very obvious. At the same time, many wedding banquets, birthday banquets and family banquets will be held at this time. First, because of the small holidays, relatives and friends seldom get together. The second is spring, which is very suitable for both time and environment. Therefore, it will bring a very large profit space to the catering market. Catering hotels should seize the opportunity to do a good job in publicity, not only to make profits during the May Day holiday, but also to strengthen brand publicity and make long-term considerations for the later business.
Activity purpose
1. Activities to stabilize the resources of old customers and tap new customers.
2. Improve the visibility and reputation of the hotel and create a good public image of the hotel.
3. Use festivals to create momentum for marketing and increase economic income.
4. Increase the interaction and communication between enterprises and customers, and shorten the distance.
activity theme
Music "games" are happier in the three days of "May Day".
I-word duration
20__
Preparation before activity
1. Atmosphere layout
Plaza atmosphere: Attractive publicity items such as vertical banners, huge banners, knife flags and hydrogen balloons are placed in front of the hotel.
Community atmosphere: hanging propaganda banners, activity posters, advertising balloons, etc. Distribute a large number of advertising balloons in the community near the hotel and in front of the community and shopping malls to increase popularity and festive atmosphere.
In-store atmosphere: Yi Labao is placed in front of the hotel, and the store is decorated with balloons and colored balls to create a happy atmosphere.
Step 2 advertise
(1) Employees distribute leaflets in crowded places to increase the audience. ;
(2) Send short messages to hotel customers, send blessings and publicize hotel activities.
(3) Place or post the WeChat QR code everywhere in the store, and there will be surprises when you sweep it.
(4) Hotel WeChat platform, WeChat, Weibo group activity plan or poster, forwarded by employees.
Activity planning
1. Offer: "five plus one"
On Labor Day, customers order five dishes at a time, and the store gives customers one dish free of charge (for next consumption, valid for one month, and this discount is not enjoyed at the same time with other preferential activities).
Labor is the most glorious, and you can play table tennis skillfully.
Props: two empty baskets, a long console, some table tennis and some straws.
Participants: Two or three customers who come to the store for dinner.
Methods: Put an empty basket at both ends of the console and give each customer a straw. The first customer picks up a ping-pong ball from the basket with a straw, turns around and hands it to the next one, alternating in turn until the ping-pong ball is safely transported to another empty basket, and more than five ping-pong balls are transported within the specified time, so that a bottle of beverage can be obtained. Send more than 8, you can get exquisite cold dishes.
Menu package
Three people: 388 yuan/set (1 cold, 4 hot, 2 snacks, 1 jambalaya)
Six people: 688 yuan/set (6 cold, 8 hot and 4 snacks 1 platter)
Eight people: 888 yuan/set (6 cold, 9 hot and 4 snacks 1 platter)
Activity effect
Labor Day, a three-day holiday, will not only usher in the peak of tourism, but also be a good opportunity for hotels to increase their turnover. Through the promotion of marketing activities, we can not only improve the hotel's popularity and local influence, but also stabilize old customers, develop new customers and continuously improve operating income. You can kill two birds with one stone.
Creative marketing plan for restaurants II. The golden autumn sunshine falls on the lake, accompanied by the natural landscape, welcoming our distinguished guests. Happy holidays, go to _ _ hotel to relax and build a healthy and energetic self. We hope you can find your own happy beat here.
1, _ _ Lake buffet dinner
Carefully select the raw materials for fitness and nourishing in autumn, cook more delicious fairy mountain treasures and enjoy the sunset in autumn by the beautiful lake, which is definitely the best choice for vacation.
2. During the National Day, anyone who spends more than 500 yuan in the hotel restaurant will be given a souvenir of Mount Emei;
One-time consumption 1000 yuan or more, you can choose this month's innovative dishes 1 channel for free;
A one-time consumption of more than 2000 yuan, every weekend to launch a bottle of red wine worth 180 yuan or value 168 yuan _ _ Lake self-help coupons.
3. Hot spring club KTV private room value discount
Activity time: September 18- 10/0.
During the activity, the KTV room fee is 50% off.
KTV rooms 1680 yuan/4 hours each time.
Gifts: a bottle of red wine, half a dozen beers, 2 exquisite snacks, 1 fruit.
KTV rooms 1280 yuan/time
Gifts: half a dozen beers, 2 exquisite snacks, 1 fruit.
KTV private room 1080 yuan/time
Gifts: 2 exquisite snacks, fruit spelling 1.
4, _ _ Forest Starlight Hot Spring Happy Holiday Special
10 am- 12 am 68 yuan/person.
12 noon-1 am 108 yuan/person.
Creative marketing plan of restaurant 3 I. Activity time:
20__ years 65438+1October 65438+August to165438+1October 25th.
Second, the venue:
Zijingang international hotel
Third, the activity organization:
Consultant: Shi Lei, activity director: overall implementation of the plan: operation and implementation of the Zhou Xiong plan: heads of various departments.
Four. Activity background:
Zijingang International Hotel is a five-star hotel, and the catering department includes: Western restaurant-comprehensive buffet, Chinese restaurant-Wen Tai cuisine. As the hotel has just held a "Food Festival" in the western market, we must make great efforts to publicize the hotel's characteristic seafood, so as to form a brand impression of a high-grade, diversified and civilian star hotel in the minds of consumers. Once the brand concept is formed, it will greatly promote the future development of the hotel.
Verb (short for verb) The purpose of the activity:
Through this food festival, the popularity of the hotel will be enhanced, and more people will know about the special catering of Zijingang International Hotel.
The general theme of intransitive verb activity:
The first food festival of Zijin Port International Hotel: Love autumn and enjoy food.
Seven. Sub-theme of the activity:
The activity is divided into two parts. The first part: The advertising words of Asia-Pacific special food in Food Story of the Western Department: the sea is vast and the sky is light, the crab is fat, the fish is beautiful and the shrimp is fresh. Part II: The advertisement words of "Remembering Jiangnan" in Wen Tai Special Food Department: Authentic European Food, Remembering the Beautiful Scenery of Jiangnan.
Eight, advertising tone:
The food is exquisite, the lips and teeth are blooming, and the happy taste is shared by everyone.
Nine. Programme of activities:
Option a:
Western Food Department-Western Food Department-"Gourmet" Seafood Food Festival
Activity 1: buffet one week before the activity 168 yuan/buy one get one free.
Activity 2: Send half-price coupons for the first time, and only pay half cash for the second time. (Real name registration, access to database)
Scheme B: Chinese Food Department-Chinese Food Department-Chinese Food Department of Wen Tai Special Food Festival "Recalling Jiangnan".
Activity 1: Enjoy a 50% discount on credit card-enjoy a 50% discount on credit card during the cooperation activity with a bank every Wednesday.
Activity 2: Every time you make a set meal, give away an imported red wine worth _ _ yuan.
X. store layout
A: The western food department on the first floor.
1, overall requirements: warm, festive and highlight the theme.
2. The electronic screen reflects the theme of the activity. The billboards in the water elevator in the store are mainly about activities. Balloons and ribbons are essential to highlight enthusiasm and celebration.
4. The peripheral balloon arch will be placed for 3 days from the day of the activity to set off the atmosphere.
5. The lobby highlights the theme design, making artificial beaches and seawater according to the nature of the sand table, and placing small marine fish! Small coconut trees are inserted around, and fishing boats and fishermen are carved with planes on the artificial beach. The big conch may highlight the theme! Add a countdown notice form to the big theme.
6. On the day of the event, in order to highlight the atmosphere of the seafood and food festival on the first floor, the "island suit" was put on, and mobile billboards were hung in the restaurants and aisles on the first floor (hall 12 and aisle 10 on the second floor).
6. Hang ornaments and pendants on the seafood pond to increase other seafood varieties with strong ornamental value and good reproduction and survival. (such as fish, turtles, seals, sea eels, sharks, etc. )
7. This booklet is beautifully designed.
B: Chinese food department on the second floor 1. With the ancient Yue country as the historical background, add classical decoration. 2. Replace the existing magpie wallpaper with a picture describing the history of Yue State or hang a picture with a scroll. 3. Replace the existing decorations with some cultural decorations, such as porcelain. 4. Make a menu. 5. Buy oil-paper umbrellas and other Jiangnan special decorations.
XI。 Media promotion
Suggestion: radio stations, newspapers, group buying websites.
1. Establish Sina Weibo and Tencent Weibo.
2. Invite more than 0 media stations in Hangzhou/KLOC-0 to report the city express, be fashionable for 7 days and feel the life.
Twelve. Activity cost:
Thirteen, the main work arrangements of various departments (progress)
Thanksgiving activities planning in restaurants.
Thanksgiving will introduce new dishes and special dishes, and improve food with the help of Thanksgiving publicity. Send a small bowl of glutinous rice balls or a heater after dinner, and send a 10 yuan voucher after paying the bill.
Scheme analysis: Using the stunt of Thanksgiving, new dishes can be quickly accepted by the public. In addition, although the number of jiaozi presented is small, customers can feel the difference and warmth of Thanksgiving after the oral introduction of the waiter, which is beneficial to _ _.
Responsibilities and preparations of each department:
Purchasing department: responsible for purchasing the required items.
Planning department: responsible for the specific planning and arrangement of festival activities.
Front Office: The front office manager actively assists the planning department in store layout and coordination among employees. Waiters unify holiday greetings and smiles, and actively introduce the details of holiday activities and new dishes to customers.
Activity budget:
Arch rent: four storefronts 150 yuan/day ***600 yuan.
Ear warmer (gift): 1.5 yuan /200 ***600 yuan.
Lantern (small) 1.2 yuan /400 ***480 yuan.
5000 publicity pages ***700 yuan.
The food exhibition board is 70×90 60 yuan/168 *** 10080 yuan.
Lantern (1.2m) 50 yuan /20 *** 1000 Yuan.
Poster+Show 50 yuan /4 ***200 yuan
Restaurant Creative Marketing Plan 4 Activity Time: 1 June1.
Theme: Meeting on New Year's Eve
Activity content:
I. Site layout:
A. At the door: A waiter dressed as Santa Claus stands at the door to greet the guests. The greeting language must be' Merry Christmas!' When you meet a small guest below 10, send a fruit candy.
B. lobby: put a Christmas tree in the middle. The Christmas tree should be large and in harmony with the space in the hall. There must be flashing lights on the tree to attract guests' attention.
C, glass doors and windows: paste Christmas pictures such as snow, Santa Claus, etc. (available in the boutique wholesale market).
D. Restaurant: The waitress wears a Christmas red hat and gives each table a unique Christmas snack, mainly cakes and biscuits, or a popular hotel snack with all kinds of sweets around. You can also hide a prize-winning mascot in the tray, and different mascots can get different Christmas gifts at the service desk.
E. Aisle: Make a small lampshade with red paper, hang one every 1.5 meters, and hang two rows along the aisle.
Second, the atmosphere of the store is created.
The square in front of the door can be set with such a scene modeling: a villa house stands in the snow, surrounded by a lush Christmas tree and a beautiful garden. The whole house is warm with yellow lights, and a family can be seen through the window. They are busy preparing for the Christmas party and carefully arranging the Christmas tree. Santa Claus is quietly climbing the chimney, and melodious music is floating out of the Christmas room. The whole scene is quiet, cheerful, dynamic and static, vivid and interesting. Note: Music is indispensable, which adds movement to the whole scene and can play some classic songs.
Waiters and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption.
Delineate the Christmas merchandise area, display all kinds of Christmas gifts, arrange the Christmas tree in a row, all kinds of colored lights, decorations, etc. And add posters and music to render the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.
Third, promotional activities.
(1) Carnival Hat Festival! Show all kinds of fashionable and brightly colored hats for men, women and children! Let you enjoy the warm winter and add a touch of beautiful elegance! Operating instructions: In the cold winter, hats are essential warm-keeping products, and they are increasingly becoming a major ornament for fashionable young people. On the display of hats, you can highlight the red Christmas hat, on the one hand, to render the festive atmosphere, on the other hand, to promote the sales of other hats through the Christmas hat.
(b) Wear gloves when ordering. When the meal is over 1, 200 yuan, send a pair of gloves with the shopping receipt (the value of gloves is about 5- 10 yuan). There are still small gifts hidden in the gloves. Instructions: Gloves are also indispensable cold-proof articles for people. It is more practical for customers to give gloves when shopping. Hiding lottery tickets in gloves is a novel means of promotion.
Note: Shopping gifts can also be some fashionable desk calendars, Christmas gifts, amulets (Christmas Eve gifts are amulets) and so on.
Fourth, contact international students.
A, organize programs. We contacted more than 10 European and American students from universities such as Black University and University of Technology, and invited them to participate in our activities and perform with you in the hotel lobby to spend Christmas Eve. Our invitation was warmly welcomed by them. With beer, we could spend the night with the handsome China guy and the beautiful China girl without spending money. Such a beautiful thing has never happened, and they are simply overjoyed.
All we ask of them is a disco where they can perform or dance. The program level is not high, as long as it can highlight the atmosphere. It's not difficult for them. Some can play saxophone, some can play guitar, and some can sing European and American pop songs. Disco is a part of their life. There is no one who can't dance, that's enough.
B, send wine and flowers to bless, consumers get unexpected surprises. We will present 1 bottle of wine to every table of guests who come to the Civil Defence Business Hotel that night, and the hostess will send a red rose to the ladies in the couple and sincerely say to them, "Thank you for coming. On behalf of the Civil Defence Business Hotel, I wish you a Merry Christmas, deep in the ocean! " This unexpected gift and warm words have made every consumer feel cordial and excited, and the distance from the civil defense business hotel has also been shortened. The passion of consumption has also been fully mobilized. Because what you bring to the civil defense business hotel is not only your own enjoyment, but also your spiritual enjoyment, which cannot be measured by money.
C, singing and dancing with foreign students on the same stage, burning brand passion. In addition to in-store programs, we also interspersed with programs performed by foreign students. They all wear jeans and have avant-garde hairstyles. They are all cool and have a strong European and American style. Their energetic and passionate performance caused bursts of applause and applause. Many consumers and overseas students are singing and dancing, pushing the activities to climax again and again, which makes people enjoy it. International students kept shouting "Civil Defence Business Hotel, I love you!" Perform in Chinese or English. In addition, your wonderful performance pushed the whole activity to a climax, and the passion of civil defense brands and consumers was highly aroused.
D, keep wonderful moments for beautiful photos. In order to let consumers keep this wonderful moment forever and always remember the Civil Defence Business Hotel, we can get a beautiful photo for it for free.
Creative marketing plan of restaurant. First, lay a good business foundation.
The foundation of restaurant management can be summarized as "one center" and "two basic points".
1, the "one center" of restaurant management. The center of restaurant management is the market and target customers. Restaurants must attach importance to the market, be market-oriented, and work around the market. Market-centered restaurants should follow market rules, do market research and understand market demand. We should not rely on subjective speculation to operate, but should adjust our business strategy in time with market changes and carry out restaurant business activities purposefully.
2. The "two basic points" of catering management. There is always competition in the market economy, and sometimes the competition is very cruel. If a restaurant wants to win in the fierce competition, it must first practice its internal strength, manage and coordinate all aspects of the work within the enterprise, so as to enhance its operational strength and be invincible in the unpredictable market. To this end, we must strive to cultivate and bring up a high-quality staff and establish a correct business philosophy. These are two basic points of restaurant management. The production and consumption of restaurant services occur at the same time, and the contact between guests and employees who provide services is multifaceted and extensive. Without first-class employees, there is no first-class service; Without satisfied employees, there will be no satisfied guests.
Employees are the most valuable wealth and resource of the restaurant. Cultivating and bringing up a staff with good quality, rich knowledge, skilled skills, standardized etiquette, honest business ethics and enthusiastic working attitude is the most fundamental work of catering management. Restaurant is a traditional service industry, and the service should be customer-oriented, so that customers can feel at home everywhere. To do this, we must fully implement the business philosophy of "guests first" in restaurants, establish the working concept of "making customer satisfaction the first responsibility", consider and serve customers in all directions, and lay a good business foundation from ideological construction.
Second, the management should have innovative thinking. The more the society develops and the market is subdivided, the more professional the restaurant management should be.
In recent years, the phenomenon that restaurant products are similar, similar and the same store is more prominent in China, which leads to intensified competition among restaurants, rising costs and declining benefits. The diversification of consumer demand requires the diversification of restaurant products. Dining room hardware can't be more luxurious, magnificent, large and complete, but should be based on limited investment to design different styles, tastes, atmospheres and cultural characteristics. Restaurant software should also be "new" (personalized, characteristic and visual) on the basis of "old" (standardization, standardization and programming). Restaurants will be ruthlessly eliminated by the market if they don't carry out this innovative transformation work. Restaurant innovation should be carried out according to customers' requirements, fully solicit customers' opinions and listen to various reflections.
For old customers, we should actively seek improvement opinions and improve our work in time, so that old customers can constantly feel new services and changes and enhance their loyalty to products. For new customers, it is necessary to strengthen the publicity of the restaurant's functional characteristics and highlight the differences with other restaurants. To retain customers, products must have changes, innovations and breakthroughs.
If a restaurant wants to show its uniqueness, the easiest breakthrough is culture. The regional characteristics of culture are particularly obvious. Most of the guests come from different places. The higher the distance between the guests and the restaurant, the greater the cultural difference. Restaurants can highlight local characteristics in architectural modeling, interior decoration, clothing of service personnel, service form, food culture, background music and entertainment activities, so as to attract customers to choose their own restaurants for consumption. Restaurants provide life services, and the general psychology of guests is always innovative, seeking differences and changes, and they are often willing to accept various cultures in different places. If you cater to the original lifestyle of the guests blindly in the service, you may not be able to achieve the ideal effect. Because the guests come from all directions, the stylized mode can't adapt to all the guests, and sometimes the guests may think that this kind of catering is poor in service. Of course, innovative services cannot be imposed on others. We should provide guests with a variety of choices, respect their choices and provide personalized services.
Third, do a good job in restaurant internal marketing.
Restaurant internal marketing is the promotion of all restaurant staff, the continuation and extension of restaurant marketing, and the form of saving marketing costs.
First of all, internal promotion is aimed at the promotion of guests or old customers who have already stayed. Stabilizing existing customers means stabilizing existing market share. Secondly, internal promotion does not need full-time staff, which is easier and more convenient than external promotion activities. From the general manager to the waiter, from the front desk to the background, everyone can participate, and the restaurant staff are all voluntary salesmen.
As long as the enthusiasm and initiative of all staff are mobilized and some methods and skills are properly mastered, the restaurant will form a strong internal sales force. Secondly, internal promotion does not require special funds. Unlike advertising, public relations and so on. It needs special funds, but at the same time it loses no time to sell it to customers properly, just by changing more flexible methods, language skills and forms. This is the lowest cost and the fastest way to promote sales. In addition, internal promotion is not subject to any restrictions, and it is very convenient to initiate promotion anytime and anywhere during the service process. Therefore, internal promotion is a very effective marketing. It is an extension of external promotion. The guarantee of internal promotion is the quality of service.
Only high-quality service will satisfy guests, and they will be willing to accept the induction of internal promotion, increase consumption and spend again. In addition, establishing and perfecting an incentive internal promotion mechanism is the institutional guarantee for doing internal promotion well and establishing the marketing awareness of all employees.