The online education industry is constantly vacillating. What is the reason?

The main reason is that the online education market is huge, and new companies are constantly entering this industry, so there are often various waves in this industry. According to the survey data, the student population of K 12 in China is very large, and with the continuous liberalization of the national second child policy in recent years, the increase in the number of newborns has also provided sufficient increment for the education market of K 12. According to a survey, the number of online education students in China was 24.77 million in 20 19, but by 2020, the market has become 37.65 million, and the industry penetration rate is only about 25%. With the popularity of online education in the future, the number of users will definitely increase further. Some analysts pointed out that the output value of K 12 extracurricular training was as high as 700 billion only in 20 19, and it is still growing at an annual growth rate of 13%.

The huge market has spawned a large number of new educational companies, but the influx of capital is not necessarily a good thing, especially under the impact of the epidemic, mine explosions in educational institutions have become common. Moreover, in the context of the homogenization of educational products, major institutions seem to be spending money on marketing. There are advertisements everywhere in offline stations and elevators. Some large online educational institutions even spend huge sums of money to name some popular programs. For example, Good Future Company sponsored the Bili Bili Hurdle Party, and the excellent course directly became the partner of the variety show "Braving the Wind and Waves Sister 2".

Some insiders said that the cost of online education now accounts for more than half of students' tuition fees, and many institutions are facing the problem of tight funds, because under the huge marketing, low retention rate has become the biggest risk of online education.

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Online education is e-learning, or distance education and online learning. The current concept generally refers to a learning behavior based on the network, similar to the concept of online training.

20 19 10 2, the Ministry of Education and other departments jointly issued guidelines to protect consumers' rights and interests, defined the rules for providing online education services, and unblocked consumer complaint channels.

On February 2, 20 19, the Ministry of Education and other 1 1 departments jointly issued guiding opinions to promote the healthy development of online education, proposing that by 2020, the infrastructure construction level of online education will be greatly improved, and modern information technologies such as Internet, big data and artificial intelligence will be more widely used in the field of education, with more perfect online education mode and richer resources and services. The guidance also stipulates that consumers' rights and interests should be protected, the rules for providing online education services should be clarified, and the channels for consumers' complaints should be unblocked.