LG group logo
LG Group was founded in 1947, with an annual sales of $73 billion (data in 2006) and currently employs160,000 people worldwide. It is an international enterprise group leading the development of the world industry. At present, LG Group has set up more than 300 overseas offices in 17 1 countries and regions. The business scope covers six major fields: chemical energy, electromechanical electronics, mechanical metals, trade services, finance, public welfare undertakings and sports. LG Electronics is the largest subsidiary of LG Group. LG Group constantly challenges endless technical fields and devotes itself to the development of new technologies. R&D is the focus of LG's development and the strong backing for business expansion. LG Group has set up 365,438+0 research centers in six countries around the world, and R&D investment has accounted for 5% of the group's total revenue. At present, through overseas research institutions, we are further strengthening our technical strength. LG Group's research institutions in Chicago, San Jose and San Diego, Sendai, Germany and Dublin, Ireland are using high-tech research equipment to vigorously carry out various scientific research activities to realize the early arrival of a high-tech society.
Development history
1947~ 1959
It has opened up a new era of chemical industry and electronic industry, and laid the foundation for the two pillar industries of LG Group today (1945). In South Korea, which has just been liberated from Japanese colonial rule and capitalism has begun to sprout, the industrial field is still blank. On 1947, the founder of LG Group, Allianz Jurui, founded Lexi Chemical Industry Co., Ltd. (now LG Chemical). Since then, the history of LG Group has been written on this barren land.
LG TV
LG Group started its commercial activities by producing cosmetics "Weilai Cream". In order to develop cosmetic bottle caps that are not easy to break, LG Group entered the plastic industry for the first time in Korea. At that time 1952, when the Korean war broke out, LG group made this decision without indomitable will and strong enterprise spirit, and could not expand its business. This reflects the enterprise spirit that Lian 'an must make necessities for the people. LG Group has produced plastic products such as combs, soap boxes, toothbrushes and tableware, which have contributed to improving people's living standards. 1954, LG successfully developed the earliest toothpaste in Korea with its own technology, defeated Colgate toothpaste in the United States, quickly occupied the domestic market in Korea, and contributed to the improvement of national health. LG Group established Lexi Petroleum Company on 1959 and began to produce soap and glycerin. At the same time, in the process of expanding the plastic industry, LG Group established Jinxing Society (LG Electronics) in 1958, and produced the first radio in Korea in 1959, which opened up a new era of Korean electronics industry. In this way, in the 1950s, LG Group had laid the foundation for the two pillars of its corporate activities, namely, the chemical and electrical and electronic industries, and played a pioneering role in the industrial development of South Korea.
1960~ 1969
LG notebook computer
Construction of basic industries, establishment of Hunan Refinery (now GSCaltex), normalization of electronic and electrical industries, and participation in service industry and social welfare undertakings. In this era, political events such as the April 19th Movement and the May 16th Revolution broke out in South Korea, resulting in social unrest and people living in poverty. With the implementation of the economic development plan and the continuous consolidation of the development foundation, South Korea began to enter the ranks of developing countries. At the same time, LG Group has continuously expanded its chemical and electrical and electronic industries, laying the foundation for its entry into the group company. 1962, LG group established Korean cable industry (now LG cable), which expanded the field of electrical and electronic industry. From 65438 to 0967, LG Group established Hunan Refinery (now GSCaltex), the first private refinery in Korea, and entered the field of basic raw materials industry, laying the foundation for its entry into heavy chemical industry. Besides, Lexi Chemical (now LG Chemical) produced the earliest Korean synthetic detergent "Haitai" in 1964, and also produced kitchen detergent and liquid shampoo "Shampoo" in 1967.
Jinxingshe (now LG Electronics) took the lead in producing electric fans, refrigerators, black and white televisions, air conditioners, washing machines and elevators in Korea in 1960, 1966, 1968 and 1969 respectively, with sales exceeding 6,544. At this point, LG Group ranks among the leading enterprises in South Korea's chemical, energy, electrical and electronic industries, and ushered in the hopeful 1970s.
1970~ 1979
LG chocolate mobile phone
Solid development and continuous expansion of business areas. During the economic depression, LG's steady management contributed to the recovery and rapid development of the Korean economy and entered the ranks of top enterprises. In 1970s, South Korea adopted export-oriented policies to promote rapid economic development and entered the ranks of emerging industrial countries. )
However, the 1970s witnessed two world oil crises, and the domestic political turmoil in South Korea made the business environment worse and worse.
1969 65438+February 3 1, the founder of LG group, Jurenhui, died and became the second generation president, ushered in the 1970s. After taking office, President Masako said that "the 1970s was a turning point for LG Group to go international" and decided to take down-to-earth development policy and internationalization as the main policy in the 1970s. For this reason, LG Group designated 1970 and 197 1 as "year of stable operation", which laid a solid business foundation. 1972, the sales of Lexi Chemical (now LG Chemical) exceeded 1 1 100 million won, and the export volume reached US$ 5.3 million. The export performance of electronic products of Jinxingshe (now LG Electronics) increased by 170% over the previous year. Hunan Refinery (now GSCaltex) has completed the first and second expansion projects, and its production capacity has tripled in just three years, laying a foundation for the development of major enterprises. At the same time, LG Group accepted Van Han Fire Marine Insurance (now LIG) to enter the insurance industry in 1970, and established an international securities company in 1973, and began to set foot in the securities industry, successfully expanding its business field from manufacturing to service industry.
At the same time, LG Group is committed to giving corporate profits back to the society and showing a mature corporate image that is close to the people. After Lexi Chemistry, Jinxingshe (1970), Jinxingshe Communication (1975), South Korean mining refining (now LG-Nikko copper refining) (1975), Peninsula Company (now LG Company) (1976), and South Korean mining refining.
It can be said that in the 1970s, LG Group developed into a national enterprise and established a mature corporate image through solid development, expanding its business fields and serving the society.
1980~ 1989
The era of internationalization and development of high-end technology
LG ice cream mobile phone
In the field of chemistry and energy, LG Group has continuously deepened and developed existing fields such as plastics, daily necessities and precision chemistry. With the petrochemical industry developed in Lexi (now LG Chem) after 1983 as the center, it re-entered the cosmetics industry, expanded the synthetic industry and entered the pharmaceutical industry, realizing the diversification of business fields and began to enter the ranks of multinational enterprises through active overseas investment. At the same time, in 1988, Hunan Refinery (now GSCaltex) built a polypropylene (PP) plant with an annual output of120,000 tons and a aromatics (BTX) plant with an annual output of 450,000 tons. At the same time, the TPA plant with an annual output of 200,000 tons was started, and it began to devote itself to diversified development in the petrochemical field. In the field of electrical and electronics, after 1980s, LG Group led the development of high-end products such as color TV sets, video recorders and computers, and concentrated on investing in the semiconductor industry, leading the development of high-end technology era. At the same time, Venus Semiconductor developed the Korean standard switch, which opened up a new world for Korean communication. Venus wire (now LG cable) quickly realized the conversion from copper communication to optical communication, from ordinary wire to extra-high voltage special wire, which led the transformation of cable industry.
At the same time, Lexi Jinxing Commercial Commune (now LG Commercial Commune) has topped the list for two consecutive years since 1983. In 1988, its sales reached 2 trillion won and its exports reached 3 billion US dollars, further enhancing its image as a comprehensive trader. LG Group established LGAd on 1984 and began to set foot in the field of comprehensive advertising. 1987 Received KoreanExpress (now LGCard) and established STM (now LGCNS), and entered the professional fields of credit cards, computer systems and so on.
In order to welcome the 40th anniversary of the establishment of 1987 LG Group, LG Group completed the LG Twin Towers in Ruyi Island, further enhancing the overall image of the Group. Subsequently, LG Group implemented the "F-88 Plan" and "V Plan", formulated a long-term development blueprint, resolutely carried out enterprise reform, and ushered in the 1990s.
1990~2000
LG LED TV
The company changed its name to LG, focusing on four major industries: chemistry and energy, electronics and information communication, finance and service, and began to challenge world-class enterprises. Based on high-end industries, we have made systematic preparations to become a world-class enterprise in 2 1 century. ) 1990, President Yazi released the new management concepts of "2 1 century management concept" and "creating value for customers and people-oriented management" on the basis of organizational structure and operation system reform, self-discipline management and personnel training. 1995, in order to create a distinctive corporate image, LG Group started its globalization-oriented engine by changing its name to LG and a series of CI revision projects. Following President Zi Zikun, Benmao became the third generation president of LG Group, which opened a new era of LG Group and the second business innovation movement.
After taking office as president, Benmao has made a series of remarkable achievements based on "Right Way Operation" and "Super LG", such as realizing vertical serialization in petrochemical field, developing a batch of high-end pharmaceuticals, expanding oil refining to comprehensive energy industry, developing various multimedia and digital products, ensuring the strength of information and communication technology in the world, entering the field of Internet and online shopping, and entering the world market.
Even though the financial crisis at the end of 1997 paralyzed the Korean economic crisis, LG Group still took "selection and concentration" as the basic principle, solidly promoted enterprise restructuring and became a business model of Korean enterprises.
So far, LG Group has built a "2 1 century business architecture" with four business areas as the core, and started to make great strides towards the goal of "super-class LG" leading the "digital age" in the new millennium.
2000 ~
LG microwave oven
Leap to the future (the spirit of facing future challenges is LG Group, a small enterprise at the southern tip of the Korean Peninsula, which started with 1947 and developed into the power source of today's multinational groups). Now, LG Group has started a new round of challenges based on the achievements of the 20th century and facing the new grand blueprint of the 20th century. LG Group in 2 1 century is an enterprise that enables every employee to give full play to their potential. It is an enterprise that ensures the maximum shareholder value through transparent operation; It is an enterprise that makes every consumer satisfied and moved and beneficial to the country and society. Now, based on the correct management, LG Group has realized the super-class LG Group in 2 1 century through the change of thinking and action.
idea
LG microwave oven
The ideal society pursued by LG Group is to make customers' lives more comfortable, safe and affluent.
It is a beautiful society that overcomes diseases and eliminates environmental pollution.
This is an affluent society where technology replaces poor resources.
It is a high-tech automation society with higher quality of life.
This is a multimedia information world, and all people can enjoy the benefits of information.
LG Group is working hard to realize this ideal. Based on its strong strength, LG Group will make full use of the fast and accurate information obtained on the world network to provide customers with rich products and services in various fields and strive for the early realization of human dreams and happiness.
Chronological record
Lucky Venus
Lexi Chemical Industry Society was established on 1947~ 1965.
1958 jinxing society (now LG electronics) was established.
1959 the first vacuum tube radio A-50 1 the first integrated electronic product factory in Korea was established.
Growth period (1965~ 1978)
1965 the first refrigerator
1966 black and white TV (VD- 19 1)
The production of washing machines began at 1969.
1975 academia sinica was established.
1977 began to produce color TV sets.
The total sales of 1977 reached 100 billion won.
Internationalization period (1979~ 1986)
The preparation period for LG to become an international company (foundry, motor factory, audio factory, production base of cutting-edge electronic products)
198 1, and established a production legal person in the United States.
1986 Germany established a production legal person.
Innovation period (1987~ 1994)
1988 Mexico Thailand Egypt Philippines Italy UK
1990 Indonesia
1992 China
LG TV
In the second innovation period (1995 ~) 1995, CI was modified to acquire Genese Company.
LG subsidiary
Electronic field: LG Electronics (LG. PhilipsLCD、LG Enot、LGMicron、Hiplaza、HiLogistics)、Siltron、Lusem。
Chemical field: LG Chemistry (LG Petrochemical, SEETEC), LG Life Health, LG Life Science, LGMMA.
Communications and services: LGTeleCom(CSLeader, A-in), LGDACOM(LGPowercom, LGDACOMMultimediaInternet, LGDACOMCrossing), LGCNS(V-ENS), LGN-Sys, SERVEONE(LG Business Development Institute (Economic Research Institute/College)), LGSports.
Development of China
Time event
1993 10 LG Electronics established LG Electronics (Huizhou) Co., Ltd. in Huizhou to produce audio and optical discs.
1994 65438+In February, LG Electronics established LG Electronics (Shenyang) Co., Ltd. in Shenyang to produce TV sets.
1995 LG electronics (China) co., ltd was established in March.
1995 in August, LG Electronics established Shanghai LG Radio and Television Electronics Co., Ltd. in Shanghai to produce DVD.
199565438+in February, LG electronics established Nanjing LG panda electric appliance co., ltd in Nanjing to produce washing machines.
199565438+in February, LG Electronics established LG Electronics Qinhuangdao Co., Ltd. in Qinhuangdao to produce castings.
199565438+in February, LG Electronics established LG Electronics (Tianjin) Electric Appliance Co., Ltd. in Tianjin. Its main products include microwave ovens, air conditioners, vacuum cleaners, motors, MGT and air-conditioning compressors.
199565438+In February, LG Electronics established Taizhou LG Chunlan Household Appliances Co., Ltd. in Taizhou to produce refrigerators and refrigerator compressors (in order to seek its own development, LG Electronics purchased 50% of Chunlan's shares and became an independent legal person in 2003, and the new Taizhou LG Electronic Refrigerator Co., Ltd. was formally established).
1996 LG electronics set up a technical service center.
1997 In September, LG Electronics established LG Tongchuang Color Display Co., Ltd. (now LG Xingang Display Co., Ltd.) in Nanjing to produce displays.
1998 Establishment of Beijing Branch of Design Center
200165438+February LG Electronics established Inspur LG Digital Mobile Communication Co., Ltd. in Yantai to produce CDMA mobile phones.
Since the establishment of LG Shenyang Factory in April 2002, the number of finished products has reached100000, reaching a new milestone.
In March 2003, LG Electronics established LG Inspur Digital Communication Co., Ltd. in Qingdao to produce GSM mobile phones.
In May 2003, LG Electronics established Kunshan LG Wei Yong Computer Co., Ltd. in Kunshan to produce notebook computers.
In May 2003, LG Electronics established LG Electronics Nanjing Plasma Co., Ltd. in Nanjing to produce plasma templates.
In May 2003, the ribbon-cutting ceremony of the second phase project of LG Electronics (Shenyang) Co., Ltd. was held in Shenyang.
In September 2003, LG Electronics established LG Nature (Hangzhou) Record Media Co., Ltd. in Hangzhou.
In March 2004, LG Electronics signed a cooperation agreement with Shenzhen Rixun to establish the first home network community in China.
In April 2004, the National Enterprise Technology Center of LG Electronics in Tianjin was unveiled.
In June 2004, LG Electronics was selected as "the best IT (information and communication) enterprise in the world" by Business Weekly.
In July 2004, the LG Gemini Building was capped.
From June 5438 to October 2004 10, all LG household appliances were awarded the title of "national inspection-free products".
In April 2005, LG Nanjing plasma production base was expanded.
In June, 2005, LG Electronics' headquarters in China settled in Gemini Building.
June 5438 +2006 10, Yu Nanjun became the president of LG Electronics Greater China.
In February 2006, LG Electronics established the world's first overseas production base for LG door-to-door refrigerators in Taizhou.
In April, 2006, the "Chocolate" mobile phone was launched in China.
XCANVAS brand flat-panel TV was released in China in August 2006.
In September 2006, LG Electronics East China Logistics Center was established in Nanjing.
In June 2006, LG Business School was established.
In March, 2007, LG Electronics released the refrigerator with opposite doors in the prosperous Tang Dynasty in China. In 2007, it launched the strategy of "art household appliances".
In April 2007, LG's "Black Label" second-generation Shine "mobile phone went on the market.
In September 2007, LG Electronics East China Logistics Center was completed with an investment of 8 million US dollars.
From June, 5438 to October, 2007, LG established employee training and education bases in four cities in China.
In February 2008, LG Electronics announced the first large-scale production and sale of integrated terrestrial digital TV in China.
In March 2008, LG Electronics held a new product promotion meeting in 2008.
In June, 2008, LG Electronics "Black Label" third-generation "Mystery" mobile phone went on the market.
In July 2008, LG Electronics launched a large-scale sports marketing campaign of "Come on China".
In April 2009, LG Electronics became a digital TV partner of CCTV Sports Channel.
identification mark
LG 800 megapixel mobile phone KC9 10
What does LG stand for?
LG means the beauty of life, that is, improving the quality of life. "LG" also covers various brand images in other enterprise fields.
Global design
Five concepts such as world, future, youth, people and technology are visualized. Basically, L and G are placed in the outer circle, indicating that human beings are the center of our LG management. It symbolizes the determination of LG people to establish close relations with customers all over the world and strive to satisfy customers.
One eye
Point to the goal, focus, smile.
Right blank
Asymmetric shapes symbolize adaptation to change and creation.
colour
LGRed(Pantone207C) represents the will, warmth and kindness of LG people to challenge and care for the world beyond race, while LGGray(Pantone430C) symbolizes technology and trust.
LGWay
LG TV
"LGWay" is the basis for LG employees to think and act. Her aim is to "create value for customers" and "people-oriented management" as the business philosophy, strive to practice the correct management methods, and finally achieve "first-class LG".
Business philosophy
LG's "business philosophy" refers to "creating value for customers" and "people-oriented management", which covers the purpose of enterprise activities and the company's operating principles.
Mode of action
LG's "right path management" is a unique way of action for LG people, that is, relying on ethical management to continuously cultivate strength and conduct fair and honest competition.
LG-WAY is LG's traditional corporate culture, which means relying on LG's action mode-right path management, practicing LG's business philosophy of "creating value for customers" and "people-oriented", and finally achieving the goal of "first-class LG". Right path management is not only the fundamental value pursued by LG, but also the unique action mode of LG that practices LG's business philosophy. Right management is not pure ethical management. The real right management refers to cultivating the strength to win in the competition and creating substantive results on the basis of ethical management.
target
LG washing machine
Through the correct operation mode based on business philosophy, LG will eventually achieve "first-class LG", truly win the recognition of the market and become a pioneer in leading the market.
LG's blueprint "First-class LG" refers to:
1, LG trusted by customers.
2.LG, which attracts investors the most?
3. LG that talents dream of.
4. LG that competitors feel threatened and want to emulate.
In order to achieve the goal of "first-class LG", we should not only pursue the development in scale, but also constantly improve the market value on the basis of substantial competitive advantage. Will rely on the spirit of challenge and hard work, and finally achieve the goal of "first-class LG."
Occupational field
Business areas are divided according to the products produced:
Digital home automation equipment, audio equipment, video camera
Multimedia company computer, CD-ROM, DVD
Office automation equipment, video recorder
Digital display, TFT-LCD, color picture tube, PDA.
Display corporate TV, HDTV, CDT
Electron gun, PDP
Digital air conditioner, dishwasher, refrigerator, washing machine, microwave oven.
Compressors and generators of electrical companies
Motor and water pump
The brand of this enterprise ranks196th in the top 500 world brands compiled by the World Brand Lab in 2006.
Development vision
A Level Gauge.
LG Electronics has been striving to realize its vision of becoming a global leader in the digital field in the 265,438+0 century, meet customers' needs through innovative products and excellent services, and strive to become the top three electronics, information and communication manufacturers in the world in 2065,438+00. On the way forward, we always adhere to the concept of "strong companies make strong talents, and strong talents make strong companies", and firmly believe that only great people can achieve great enterprises.
LG is committed to achieving excellence in three core competencies. These three abilities are product-leading, market-leading and talent-leading, and each strength is a key link in our development strategy of "rapid innovation" and "rapid development".
core competence
Product leadership refers to the ability to develop innovative and top products by using professional emerging technologies.
Market leadership refers to being able to get the top ranking in the world, which is inseparable from the strong market influence in various countries or regions around the world.
Talent leadership refers to gaining market dominance by selecting and cultivating high-quality team members who can achieve innovation in all aspects.
development strategy
Rapid innovation needs to keep at least 30% competitive advantage ahead of competitors by setting and achieving the highest goal in the field of innovation. This includes the development and release of new products, design and technological innovation, as well as product sales, market share and enterprise value.
Rapid development is the result of implementing the strategy of rapidly expanding market scale and income, in which the growth of monetary income is the axis.
corporate culture
Although an enterprise can display its first-class management strategy and rich talents, it still needs to adopt a corporate culture that can fully release these powerful forces.
It is not impossible
At LG, we try to take an alternative route to deal with every stumbling block. Before saying "no", we need to brainstorm and work harder.
Not "I", but "we"
LG encourages close teamwork and encourages employees to be proud of achieving their goals through close teamwork.
Interesting workplace
LG's workplace respects individual creativity and freedom, and its work is full of fun.
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Pinyin abbreviation
LG = Dragon Palace, Dragon Palace, a sect in the fantasy westward journey of online games.
LG = Lu Guo, passing by.
LG = thread limit gauge, thread limit gauge.
LG = brother, brother.
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cyberspeak
LG is:
1, the meaning of husband (husband)
2. The meaning of passing by (Lu Gu)
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other
Lg, which represents the logarithm (common logarithm) based on 10, such as lg 10= 1.
If 10 y = x, y is the common logarithm of x: y=lgx.
Function y=lgx
Zero x = 1
Monotonic increase in R+
Derivative d/dx (lgx) =1/(xln10)
Indefinite integral ∫ lgxdx = (xlnx-x)/(ln10)+c
When x
lim lgx = -∞ (x→0)