Beneficiary end:
First of all, it provides us with a large number of goods and services for us to make the best choice. For merchants, they can use advertisements to show the characteristics of their products, so as to catch consumers' eyes and earn profits.
The second is intuition.
Television is the spread of audio-visual integration. People can see and hear all kinds of creatures with their own eyes, which is the result of the spread of audio-visual integration and the advantages and disadvantages of TV advertisements. Simply relying on vision or hearing, or simply adding vision and hearing instead of organically combining them, will not make the audience feel so real and convincing. This intuition of TV advertising is still unmatched by any other media. It has surpassed the barriers of reading and writing and become the most popular media. It does not need to have strict requirements on the cultural knowledge level of the audience. Even if you can't read or understand the language, you can basically understand or understand the content conveyed in the advertisement.
Third, it has a strong impact and appeal.
Television is the only perceptual media that can be dynamically demonstrated, so the impact and appeal of TV advertisements are particularly strong. Because TV media reproduces information by faithfully recording, that is, it directly stimulates people's senses and psychology with sound waves and light waves, so as to gain the recognition of the audience's perceptual experience and make the audience feel particularly real, so TV advertisements have a particularly strong impact and appeal on the audience, which is difficult for any other media advertisements to achieve.
Fourth, the advantage of advertising is that it can correctly guide consumers' consumption, so that consumers can know more about goods and buy with confidence.
Disadvantages:
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First, too many advertisements will disrupt our lives and waste our precious time. They interrupt TV programs, fill our mailboxes, and destroy our appreciation of nature rather than our interest. People usually feel burdened, not satisfied with them.
On the other hand, some advertisements are illegal and send the wrong message, which is intended to deceive those who are eager to solve the problem.
It's time for us to take urgent and effective measures to curb this phenomenon.
We should strengthen market supervision. The key is to strictly regulate the market order and prevent some people from taking advantage of market management.
Anyone who uses advertisements to cheat consumers should be punished or imprisoned.
We should educate people to abide by the law and put honesty and trustworthiness first. Only by putting these measures into practice can our society be purified into a paradise of life. ?