Open the book "Tai Fang Culture" and you will find the answer.
Chen Chunhua and Qin Shuo made a preface recommendation, and three authors, Zhou Yongliang, Sun Honggang and Pang Jinling, collected and sorted out the original materials of a million-word enterprise for two years by interviewing hundreds of executives and employees in Tai Fang.
Mao Zhongqun, chairman of Tai Fang, put forward three classic questions about doing business, which can be summarized as "why"
We are all familiar with the answers to the three questions "what to be" and "what to believe". This is the mission, vision and core values of an enterprise, which is also called "enterprise three views".
Every enterprise has its own mission, and so does Tai Fang. From the beginning to the present, Tai Fang's mission is constantly upgrading. At the beginning of 20 18, Tai Fang's mission was upgraded to "for the happiness of hundreds of millions of families".
This new mission has three key words: happiness, billions and family.
happy
Tai Fang makes customers happy. Of course, the products are good, but they also make the products more beautiful and better. For example, Tai Fang's smokeless range hood, Star Rubik's Cube and sink dishwasher are all creative products. Moreover, customers can enjoy peace of mind services after purchasing products-product installation, maintenance, healthy cooking, health preservation and services related to a happy life.
Hundreds of millions of
The number of customers in Tai Fang has already exceeded10 million, so it is more appropriate to use "hundreds of millions", which is not a specific number, but an order of magnitude and is the goal of Tai Fang.
domestic
The "home" here has six meanings: one is the customer's home, the other is the employee's home, the third is the partner's home, the fourth is the Fang family, the fifth is the ancestral country, and the sixth is the human home.
We can see that Tai Fang's new mission is to pass on the excellent China culture to people related to Tai Fang.
A good personality makes a good product and a good enterprise.
In Tai Fang, people should achieve "five ones": set a goal, read a book, change a class, do filial piety once and do good deeds every day.
In the book, in the record of Reading Classics, there is a cleaner, Aunt Chen, who feels that she has no education and needs it. It was difficult for me to read at first. With the help of leading colleagues, I gradually caught up. Read classics for three years. Great changes have taken place.
"Five Ones" seems simple, but persistence has brought great changes. "Five Ones" not only applies to personal training, but also to organizational system.
Borrow a passage from james allen in the book and encourage everyone-
A person's mind is like a garden, which can be cultivated rationally or deserted, and the garden will not be blank?
If we want to live a good life, we must plow the courtyard of our hearts, sweep away impure thoughts, and then plant pure and correct thoughts and cultivate them.