What is the development trend of beverage industry?

The beverage market includes all kinds of packaged beverage products, including but not limited to concentrated juice products, pulp beverage products, carbonated beverages, juice beverage products, vegetable juice products and mixed fruit and vegetable juice products. In recent years, due to the sustained development of China's economy and the enhancement of consumers' spending power, the growth and demand of the beverage market have maintained a sustained growth trend.

The Report on Market Demand and Investment Planning of Fruit and Vegetable Juice and Beverage Industry in China shows that the global consumption of fruit and vegetable juice continues to increase due to the enhancement of consumers' awareness of health and nutrition. North America and the European Union will be the main consumption markets of fruit and vegetable juice, accounting for 60% of the total global consumption, but the biggest growth market will be in the Asia-Pacific region. Among many beverage varieties, fruit and vegetable juice will become one of the most competitive varieties.

With the development of domestic economy and the improvement of living standards, people begin to pay attention to nutrition and taste in the choice of drinks. Healthy, green and clearly positioned soft drink products will become the development trend of soft drink products market in the next few years.

Therefore, in order to meet the increasingly strong health demands of consumers, enriching the connotation of health care will be an important development trend of soft drink industry in the future. Under this trend, the decline of carbonated drinks will be inevitable, and bottled water, protein drinks, fruit juice and other varieties that meet the health characteristics have great market potential to be tapped.