First, the writing of advertising copy generally needs three components: 1. You must know what you are talking about. In order to be informative-not to mention convincing-you must know how to assemble cars, how to cut chicken, how surfactants work, what people will encounter in foreign countries, how refineries extract oil, and so on. Without this knowledge, you are bound to rely more and more on the adjective-error. Be sure to remember who is talking. Image, personality, intonation, texture and even personality-these words can be used interchangeably. But no matter what adjectives we call them, they must be obvious, prominent and consistent. More importantly, be friendly, close and accepted. Copywriting that wants to put the company or-I hope not-its own characteristics into the client's copywriting will cost you your job. He wrote the severance package. You must know who you are talking to (or, better yet, who you are talking to). It may be difficult to do this well. The classification of "18-34-year-old male" and "annual household income1200,000 yuan or more" is not only useless, but also destructive. You may really want to go to the hell of a consumer forum (remember not to buy a round-trip ticket first). The best strategy is to create your own consumer and hide him so that the actual things in life will not bother you. At the same time, remember that your consumers (even those you create) may be smarter and more alert than you.
Advertising comes from life and is used in life. Therefore, good advertising copy should be found in life, and inspiration in life is essential.
Counterfeit products:
# # # Women's health care products advertising theme appeal: children give gifts to their mothers ... slogan: # # # Give their mothers the healthiest love. .
Mancill slave men's wear. Brand promotion. Theme: Exquisite, Brilliant and Calm. Description: Family-loving man with fashion taste. . . . (Real success stories)