Shandong Jiuyang Small Household Appliances Co., Ltd. is a new professional small household appliance enterprise. It is a standardized limited company established in accordance with the Company Law. It is a high-tech enterprise in Shandong Province, a national soybean action plan demonstration enterprise and a member of China Household Electrical Appliances Association.
Jiuyang Company was established in June1994+1October 65438, with nearly 1,000 employees, 80% of whom have college education or above, and all product research and development personnel are senior talents with master's degree or above.
Jiuyang Company is mainly committed to the research, development, production and sales of new household appliances. The leading products are Jiuyang automatic household soymilk machine, induction cooker, boiling water cooker, juicer, electric hot pot and other series of small household appliances.
Among them, the fist product Jiuyang Soymilk Machine was listed as a provincial spark project, and the Jiuyang trademark was recognized as a famous trademark in Shandong Province.
Jiuyang's marketing network covers all parts of the country, and there are more than 200 prefecture-level distributors, branches and offices in major cities across the country. Jiuyang's products are sold in major department stores and home appliance franchise stores in various markets.
Any new product launched by Jiuyang can quickly seize the national market at a speed that competitors can't catch up with.
Jiuyang Company attaches great importance to scientific research and development capabilities, and has a team of high-quality engineers and international advanced development tools such as Pro/E; The marketing of Jiuyang has always been the core competence of the company. The average age of this marketing team of several hundred people is only 25 years old, which is very fighting and creative. Jiuyang pays attention to scientific management and product quality, and adopts ISO900 1 quality assurance system and brand-new 5s management method. Enterprises have passed the ISO900 1 international quality system certification, and the production is standardized and large-scale.
The rare customers and in-depth after-sales service ability of small household appliances industry have won a good word-of-mouth effect for Jiuyang.
At present, Jiuyang has established more than 200 service outlets in cities at or above the prefecture level, making Jiuyang service organizations available in all areas where Jiuyang products are sold, and taking the lead in implementing them in most cities in China.
door
clothes
Service.
Jiuyang brand series household soymilk machine, the fist product of Jiuyang Company, has 23 national patents and is the first brand in soymilk machine industry. Jiuyang Company has now become the world's largest soymilk maker, and its products have been rated as inspection-free products by Shandong Technical Supervision Bureau for many years, and passed the Great Wall Certification of China Electrical Products, CE Certification of EU and UL Certification of USA.
Jiuyang soymilk machine has been loved and welcomed by consumers since its listing. Products sell well all over the country, and are exported to more than 20 overseas countries and regions such as the United States, Singapore, Indonesia and Thailand. Annual sales exceeded one million units, with an annual output value of several hundred million.
From 2006 54 38+0-2003, Jiuyang Soymilk Machine was continuously recognized as "the number one sales volume of similar products in the national market" by China Industry Enterprise Information Publishing Center of National Bureau of Statistics.
Jiuyang induction cooker has also made great achievements since it was listed in 200 1.
This year, the company invested heavily in induction cookers, stepped up the pace of scientific research, and will introduce several powerful new products to the market. In 2003, Jiuyang ranked the top two in the induction cooker industry in China and became the leading brand in the induction cooker industry.
With the historical accumulation of 10 years, Jiuyang Company has gradually formed a unique business philosophy and corporate culture in its enterprise development. Its core is "people-oriented, teamwork and responsibility health", especially the "health" concept advocated by Jiuyang Company has won unanimous praise from consumers.
Jiuyang Company will devote itself to the development of small household appliances industry, determined to become the first brand of fresh and healthy small household appliances and a world-famous brand, and become a century-old enterprise.
symbolic meaning
The logo of Jiuyang Company is developed from English words "JOY" and "YOUNG", and its meaning coincides with our company's brand concept, which is homophonic with Jiuyang's Chinese pronunciation and unique. Among them, through the deformation of the "O" letter, memory points are added to the logo, which has a strong sense of science and technology and strong sense of movement, just like a burst sun, reflecting the strong vitality and vigorous development momentum of Jiuyang Company.
Sea green represents the profundity, steadiness and technology of Jiuyang.
Orange represents the enthusiasm and vitality of Jiuyang and the people-oriented business philosophy.
The whole logo is full of internationalization and modernization, and has a strong visual impact on the business philosophy.
Jiuyang enterprise developed from soymilk machine and naturally entered the small household appliances industry.
Small household appliances industry is a sunrise industry, which has the industry resources to cultivate large enterprises and is a good opportunity for the development of enterprises in Jiuyang. Jiuyang enterprises choose small household appliances industry, which has a bright future and is worthy of all Jiuyang people's lifelong struggle.
Core business philosophy
Continuously introduce new products of small household appliances to meet customer needs and improve customer quality of life; At the same time, the development of employees is the development of Jiuyang enterprise.
Business objectives
Qingxin healthy small household appliances first brand
Product planning
Soymilk machine is a product with long-term demand. Jiuyang enterprise has occupied the leading position in soymilk machine industry with obvious advantages.
In the future, we should base ourselves on the soymilk machine, integrate all the resources of the enterprise, make it deep, thorough and big, make the soymilk machine a pillar product of Jiuyang enterprise, consolidate the position of the world's largest soymilk machine enterprise, and develop other small kitchen appliances, such as induction cookers and electric hot pots. Then expand to the whole small household appliance industry.
In the initial stage of development, we should do what we can, strive for perfection, vigorously develop R&D capabilities, pay close attention to market dynamics, and finally achieve what the market needs, and Jiuyang will position itself in the development strategic career field.
Small household appliances, mainly kitchen in recent years.
Industrial chain positioning
Brand operators, in-depth marketing and product supply.
Business strategy 1. Always remember the "barrel theory"-develop marketing, production and development in an all-round way, improve the "short board" in time or "tilt" in a timely and moderate way-that is, be good at fostering strengths and avoiding weaknesses;
Second, adhere to market orientation, implement the concepts of "all-staff marketing" and "service marketing", take marketing as the core, integrate various resources of the company, and fully support and serve marketing; Third, never satisfied with achievements, not afraid of failure, not rigidly attached to experience, not complacent about the status quo of enterprises, constantly reviewing deficiencies, being good at discovering opportunities and innovating management.
The only unchangeable rule in business operation is change.
In the face of change, only innovative management can have a competitive advantage; Fourthly, in order to become a strong enterprise, Jiuyang enterprise must develop its own core competitiveness, and its goal should be in product research and development ability, product quality, marketing and service quality. Once determined, it will be cultivated for a long time and invested boldly to make it develop into a competitive advantage; Fifth, it is the unshirkable responsibility and mission of enterprises to do a good job in cost accounting system and ensure efficiency and profitability;
Brand Strategy In the new century, the competition in shopping malls is, in the final analysis, a struggle for "brand".
Therefore, in order to become an international modern enterprise, Jiuyang must do a good job in brand planning and implementation strategy.
First, make a scientific and systematic plan for brand building, which is market-oriented and consumer-centered; Second, becoming a well-known brand requires long-term careful cultivation, and the investment in the brand is valuable; Third, implementation steps: investigate and analyze the current situation of Jiuyang brand; Do a good job in brand design; Formulate appropriate brand promotion strategies and promotion plans; Do a good job in brand management, development and renewal;
Quality Strategy Jiuyang implements total quality management, continuously improves product quality, provides excellent products and quality services for consumers, and meets the express or implied requirements of consumers.
The quality strategy includes:
First, establish the idea of quality first.
Excellent product quality is the basis of competitive advantage and brand building; Second, establish ISO900 1 quality management system; Third, form a quality environment under the guidance of 5S working method; Four. Enterprise Honor Committed to Technological Innovation and Continuous Improvement of Product Quality1May, 995
Won the product recommended by Shandong Consumers Association.
1995 1 1 month
Won the best-selling product "Golden Bridge Award" in Shandong Province.
1May, 997
The first winner in the industry
"National consumer trusted products" title.
1997 1 1 month
It was recognized as a "high-tech enterprise" by Shandong Science and Technology Commission.
1997 65438+ February
Jiuyang trademark was recognized as "a famous trademark in Shandong Province".
1March 998
It is listed as the Spark Project in Shandong Province.
1998 1 1 month
It was recognized as a quality inspection-free product by Shandong Provincial Bureau of Technical Supervision.
65438+999 10 month
Won the title of "Excellent Private Enterprise" in Jinan.
April 2000
The only national soybean action plan demonstration enterprise in the industry.
August 2000
Obtained EU CE certification.
September 2000
Won the China Electronic Product Safety Certification (Great Wall Certification).
September 2000
Won the title of "China Export Famous Brand".
200 1 April
Won the title of "China Patent Shandong Star Enterprise".
August 2006 5438+0
Jiuyang Soymilk Machine won the second prize in the first national design patent competition.
August 2006 5438+0
Won the sixth patent award of Shandong Province.
200 1 10 month
Won the first China Enterprise "Product Innovative Design Award"
Award for Excellence.
200 1 65438+ February
Won the title of "Advanced Private Enterprise in Shandong Province".
June 5438, 2002+10 month
Won the Outstanding Contribution Award for Earning Foreign Exchange through Export.
March 2002
Jiuyang Soymilk Machine won the honorary title of "3. 15 Certified Product".
March 2002
Jiuyang Soymilk Machine ranks first in sales of similar products in the national market.
June 5, 2003 to1October 38, 2003
Won the title of "Excellent Private Enterprise in Shandong Province".
March 2003
Jiuyang induction cooker is known as "the six best-selling brands of similar products in the national market".
June 5438, 2003+February
Jiuyang Soymilk Machine JYDZ- 17, Induction Cooker JYC-24E, JYC-2 1D won the "Oscar Award" for industrial design in China.
June 5438, 2003+February
Won the first prize of "The First Shandong Private Enterprise High-tech Products Expo".
June 5, 2004 to1October 38, 2004
In February 2004, it won the title of "Top 50 Industrial Enterprises in Jinan in 2003".
Jiuyang Soymilk Machine ranked first in the sales volume of similar products in the national market in 2003.
May 2004
Won the title of "Future Star" of the most potential SMEs in China.