First of all, urban economy promotes the development of convention and exhibition industry.
Urban economy refers to industries and related activities that can fully reflect the characteristics and functions of a city, and exhibition economy is an important part of urban economy. The position and function of convention and exhibition industry in the city develops with the scale expansion and function evolution of the city. Due to the high density of various elements in cities, modern cities have become the centers of economic activities, social organizations and cultural activities. The function and industrial structure of the city have shifted from manufacturing to service industry, and the rise of service industries such as information industry, transportation industry, tourism industry and hotel catering has provided industrial support for the rise of urban convention and exhibition industry. On the other hand, with the rapid development of economic globalization, enterprises, governments and international organizations are increasingly eager to seek information and strengthen economic cooperation and exchanges, and urgently need an information platform to provide commodity information, exchange industry development trends and acquire advanced technology and experience. Under this background, the convention and exhibition industry, which integrates information exchange, achievement display, advanced technology dissemination, innovation integration and transaction promotion, has developed rapidly in line with the requirements of the times. It can be said that the promotion of urban modern service function directly and indirectly gave birth to exhibition economy, and the development of urban economy improved the operation quality of exhibition economy. The development of convention and exhibition economy requires convention and exhibition cities to have solid economic foundation, complete public infrastructure, modern convention and exhibition infrastructure, good city image, rich tourism resources, developed tertiary industry, convenient transportation, convenient information circulation, efficient government management level and the support of relevant laws and regulations. Only with the above conditions can the city establish a perfect exhibition market development system and promote the healthy and rapid development of the exhibition economy. The development of the world convention and exhibition economy also shows that the developed areas of convention and exhibition economy often have these superior conditions, such as Hanover, London, China, Shanghai and Hongkong.
Second, the contribution of exhibition economy to urban development.
As a kind of urban service industry, convention and exhibition economy can bring considerable economic benefits because of its advantages of directness, agglomeration and economy. Relevant data show that the profit of convention and exhibition industry is generally above 20% ~ 25%, which is a pollution-free and efficient economic model. The increase of new net investment in exhibition economy will also promote the growth of consumption and form a multiplier effect. Exhibition economy involves many industries, which has obvious agglomeration and amplification effects, and its resource integration function is also manifested in many aspects.
1. The driving effect of related industries
The convention and exhibition industry is an industrial sector with strong relevance and extroversion. Its rapid development can cultivate emerging industries, such as exhibition tourism, and also promote the direct and indirect development of other related industries. First of all, the construction of exhibition venues involves planning, real estate, construction and other fields; Exhibition activities can attract a large number of people and logistics, thus stimulating the consumption demand of goods and services and promoting the development of business services; However, the participants in exhibitions are often migrants, which brings development opportunities to the local hotel industry, catering industry, retail industry and public transportation industry. The successful holding of large-scale exhibitions requires the comprehensive support of local transportation, logistics, telecommunications and other basic industries, and accordingly promotes the comprehensive economy of the host city. Exhibition activities, especially large-scale exhibition activities, will also have a strong economic radiation effect on various industries in its surrounding areas and promote the development of regional economy. According to experts' calculation, the direct input-output ratio of the relevant economic benefits brought by the convention and exhibition industry is 1: 6, and the indirect one is 1: 9. In 2006, the direct income of China's convention and exhibition industry reached about1400 million yuan, driving more than 10 related industries, and the income reached1260 million yuan.
2. Optimize the urban industrial structure
As the core industrial link connecting the secondary industry and the tertiary industry, convention and exhibition industry has a strong agglomeration effect in regulating the balance between supply and demand, driving emerging industries and stimulating investment. From the perspective of the secondary industry, the convention and exhibition industry is at the end of the whole industrial chain, which is conducive to information exchange, reducing the circulation of goods and reducing the supply cost and transaction cost of goods. From the perspective of the tertiary industry, the convention and exhibition industry is located in the upstream of the whole industrial chain, gathering a large number of goods, capital and information, providing good external conditions for the efficient integration of various related industries, promoting the gradual evolution of industrial structure along labor-capital-knowledge-technology-intensive, and optimizing the development of urban industrial structure. At the same time, exhibition activities, especially professional exhibition activities, often rely on the advantageous industries of the host city. This circular chain of interactive development between urban exhibitions and advantageous industries has promoted the development of urban economy and enhanced the core competitiveness of the city.
3. Improve urban service functions.
Because the convention and exhibition industry involves dozens of service industries such as tourism, catering, advertising and transportation. It needs a complete exhibition venue, convenient transportation, developed information network, supporting tourism services and so on. In order to obtain the right to hold exhibitions, all localities will fully mobilize infrastructure services, public management services, information resources, human resources and image resources through market operation and active competition, improve the service capacity and quality of cities, improve the competitiveness of cities, and realize a win-win pattern of interactive development between exhibition industry and cities. 1999, Kunming held the World Horticultural Exposition, which made the city's urban construction at least 10 years earlier, the urban environment was greatly improved, and the civilization and comprehensive quality of the citizens were also improved.
4. The convention and exhibition industry can improve the city image.
By holding various large-scale and high-level convention and exhibition meetings, especially international convention and exhibition activities, the image, economic situation, characteristic industries, scientific and technological development level, human geography and tourism resources of the convention and exhibition city can be widely publicized, which can strengthen the understanding and understanding of the city at home and abroad, improve its international reputation and status, and promote its prosperity. The improvement of the city's popularity and reputation is an intangible resource for the accelerated development of the city.
5. Employment pulling effect
The domino effect brought by convention and exhibition economy is also of positive significance to promoting employment. According to the statistics of the Commonwealth Exhibition Industry Federation, nearly 1000 jobs can be created per1000 square meters of exhibition area. Because of the correlation effect of convention and exhibition industry, it will promote the development of other industries and increase employment opportunities in other industries, thus alleviating the employment pressure in cities. 2006 Ningbo * * Exhibition 148. According to industry-related methods, the convention and exhibition industry and related industries in Ningbo provided nearly 90,000 employment opportunities last year.
Third, the development trend of China city exhibition
1. Urban convention and exhibition gathering
Whether it is international or domestic, the convention and exhibition industry shows a trend of agglomeration development. At present, China has formed five exhibition economic industrial belts, namely, the Bohai Sea, the Yangtze River Delta, the Pearl River Delta, the Northeast and the Midwest. Professional exhibition venues are mostly located in economically developed areas such as Beijing, Shanghai, Guangzhou, Dalian, Shenzhen and Xiamen. From the perspective of exhibition revenue, Guangdong, Beijing and Shanghai occupy a monopoly position, accounting for more than 80% of the national exhibition revenue. Like the manufacturing industry, this agglomeration effect will bring professional division of labor and synergy within the exhibition industry, which will help improve the productivity and competitiveness of the industry, give full play to the resource sharing effect, and save the marketing costs of exhibition enterprises. The fierce competition brought by industrial agglomeration can also enhance the innovation vitality of exhibition enterprises, accelerate the cultivation and growth of exhibition professionals, and thus improve the industrial competitiveness of the exhibition industry.
2. convention and exhibition metropolis
Since the French scholar gotman put forward the concept of "metropolitan area" in 1957, the establishment of metropolitan area with big cities as the core is an important trend of regional economy and urbanization development in the world today, and the gradual formation and continuous improvement of metropolitan area with big cities as the center is also the only way for China's urbanization development. Most of China's exhibition belts have begun to take shape, but this scale effect is still very small compared with foreign counterparts, lacking the radiation of leading cities, and the development of exhibition industry between cities is also lacking in coordination and cooperation. Whether it is the construction of the center venue or the theme of the exhibition, there is duplication and vicious competition. The exhibition economy objectively requires mutual cooperation, and each city in the exhibition belt has its own advantages in developing the exhibition industry, so it is necessary to strengthen cooperation on the basis of maintaining competition. The development mode of China's future MICE urban agglomeration will be: centering on the cities with highly developed MICE industry and high level of MICE, which have strong radiation and driving effect on peripheral cities, connecting peripheral cities through inter-city industrial integration, regional infrastructure network and transportation and communication system, and supporting their own characteristic industries and advantageous industries according to the characteristics of industrial development. This exhibition metropolitan area with complementary advantages, resource sharing and mechanism linkage will produce immeasurable economic and social benefits.
3. Brand exhibition
Exhibition economy is also a brand economy, and building brand exhibitions is an important feature and successful experience of the development of contemporary international exhibition industry. China's convention and exhibition industry is also taking a brand road. At present, a number of exhibition enterprises or exhibitions with well-known brands have emerged in China, such as Shanghai International Convention and Exhibition Center, China Export Commodities Fair and Shenzhen Hi-Tech Fair. However, in the process of developing exhibition economy in China, there is a lack of regional overall concept, low level and blind competition, and there are not many real international brands. The establishment of brand exhibition depends on the promotion of the software and hardware environment of the exhibition hall, international exchanges and cooperation, the strong support of authoritative exhibition associations and the active participation of industry representative enterprises, the cultivation of high-quality professional exhibition talents and the positioning suitable for urban industrial characteristics. One of the key factors for Ningbo to rank among the top professional exhibitions of domestic clothing and household appliances consumer goods in a short time is that Ningbo chose the clothing industry and household appliances industry as the breakthrough of the exhibition industry according to the characteristics of urban industries, forming three brand exhibitions of clothing, housing and consumption.
Four. conclusion
Exhibition economy and urban economy are complementary, dynamic and interactive. The economy, culture and industry of a city are the resources on which the exhibition economy depends. As an extremely important way and carrier of information production and circulation, exhibition economy greatly promotes the integration and reorganization of social resources, and finally realizes a virtuous circle of all-round development of urban economy and exhibition economy.