However, by analyzing the current health websites on the Internet, portals have basically been formed, with Sohu Health, 39 Health, Relieved 120, Sina Kangyi and seeking medical advice as the first group's websites, accounting for 90% of the medical health flow. We can also divide the above-mentioned websites into three categories: Sohu Health and 39 Health, focusing on the reassurance of people seeking medical treatment 120, and Sina Kangyi focusing on medical expertise and medical market. Among them, the website of seeking medical treatment, led by Relieved 120 and seeking medical treatment and medicine, is expanding rapidly, establishing local sections and trying to integrate all medical resources in various places.
First, positioning. Facing the public.
Second, the website operation mode.
1, information, mainly aimed at health topics, medical knowledge, disease topics and so on.
2. Services, mainly providing health care consulting services.
Third, the website profit model
1, advertising, mainly for private hospitals, some special departments, etc. Forms include page advertisement, column outsourcing, search bidding ranking, etc.
2. Membership points mode (refer to Reliance 120, seeking medical advice). Members will be deducted for consultation, and doctors will get points for answering. When the score is zero, you can buy it with money.
3, mobile communication, mainly in the form of SMS, health knowledge SMS every month, make an appointment for expert registration, in addition to the opening of voice calls, expert hotline.
4. E-commerce, mainly online shopping malls, can attract merchants to sell online stores for rent or sell themselves. Products mainly include health care products, sex education audio-visual products and adult products.
In fact, it belongs to another piece and is not suitable for the public. It is also written in B2B, which provides information on the supply and demand of drugs. And provide Kangyi with a research report on drug market investment.
All of the above are from the perspective of enterprises. It is difficult for an individual to be so big and comprehensive. The key is money. Without funds, there would be no experts. Without experts, the demand cannot be met, and naturally there is no traffic.
Then where to start a business, the big one will definitely die. So there is no entrance? Yes, there are many more, but only if you have professional knowledge. If I don't do everything big, I will be single-minded, and I will do it for a certain disease. I do it in depth and detail, but there is still a way out.
A large and comprehensive portal should be a professional and refined portal, and there is still a world. As long as you find out, there will be a lot for you to develop. At least I have found two more now, hehe. Don't do what you are unfamiliar with, start looking for what you are familiar with.