Naming method of women's clothing store
1. Named after the clothing store operator or enterprise group.
This is a naming method that can highlight the reputation of operators. Like what? Guanshengyuan? It was named after its boss, Xi 'an Guan Sheng. Tianjin? Sheng Xifu? The hat shop was originally called. Sheng jufu? . It is a partnership between the boss Liu Xisan and his cousin Rui. Later, after Rui died, Liu Xisan operated independently. In order to highlight his reputation, he changed his name to? Sheng Xifu? , and pay attention? Three hats? For the trademark, put his name? Tian shan? The combination of these two words with the store name and trademark shows the ambition of not stopping until you create a famous brand.
2. Naming according to the principle of Chinese characters
Chinese characters are a unique culture in China, with beautiful shapes, implicit meanings and endless changes. Naming according to the principle of Chinese characters can often give people a sense of mastery and endless aftertaste. In the naming process, the choice of words should be healthy, modern, impactful, with deep flavor and easy to spread. Or entrust a will, or have a unique idea, or describe characteristics, or have a far-reaching artistic conception. The rhythm should be catchy, not awkward, and have a sense of rhythm. Fonts should be creative, easy to identify, concise and lively, dignified and solemn.
3. Named after regional culture
This method is to change the place name where the shop is located or name it after the cultural implication it contains. When people mention the name of a store, they will think of the history, culture, scenery and products of a place. Therefore, when choosing the name of a clothing store, place names are often considered. Like what? White sand? Brand cigarettes? White sand? This name is taken from Changsha, a famous city in southern Hunan. Baisha Gu Jing? , and hidden in the name? Changsha? City? Sand? .
In many places, in addition to the official names in use, there are often ancient names and aliases. These place names have gradually lost their original intention in modern social life, but they are widely circulated and are good materials for naming. For example, many cities have their own aliases. For example, Kunming is also called Spring City, Guangzhou is also called Yangcheng, and Jinan is also called Quancheng. These aliases are very beautiful and poetic, and become good materials for people to name trade names and trademarks. For example, Jinan Dairy Factory? Quancheng? Yixing carpet factory? Tao dou? Trademark, etc.
4. Named after poems, allusions and historical anecdotes.
This naming method is artistic, concise and philosophical. For example, in the novel Kong Yiji, Mr. Lu Xun's shrewd fellow villager opened a shop in Shaoxing? Xianheng Hotel? . There was a time when people who liked Lu Xun's works gathered here from all directions, vying to taste Kong Yiji's wine? Anise beans? Looking for the feeling of Kong Yiji in those days, is the hotel business really good? Xianheng? Xinglong.
From Beijing? Zhang Yiyuan? Teahouse, is it from? Unified starting, Vientiane update? Allusions, suggesting the boss's experience of starting with one yuan, are simple and clear, and also conform to the principle of easy reading and remembering. From Beijing? All in one place? The name of the steamed dumpling restaurant is historical and dramatic: in the third year of Qianlong, a Shanxi businessman named Li opened an unnamed hotel in Xianyukou South Street, Beijing. In order to survive, he insisted on opening business as usual on New Year's Eve for a long time.
One year on New Year's Eve, Emperor Qianlong came back from a private visit incognito and was exhausted. He traveled all over the capital and saw that the hotel was brightly lit and the business was booming, so he went into the store to drink and praised it. He asked the name of the hotel, but the man replied that Japan had no name. Ganlong sighed with emotion, I'm afraid you're the only hotel in Beijing that doesn't close at this time. Just call it? All in one place? All right. ? Do you want to write a kiss after you return to the palace? All in one place? Store name, and make a plaque to the restaurant. Since then,? All in one place? It enjoys a good reputation in Beijing, and has jumped from an unknown shop to a famous shop in the capital.
5. Named after extreme dialectical aesthetics.
This is an ugly way to set off the essence of beauty and make the naming characteristics of shops stand out and have far-reaching influence. Like Tianjin? Dog ignore? Its name is used skillfully? Meat buns don't look back when they hit the dog? Folk slang, with ugly names, sets off fresh and vivid content to cater to consumers? Qiu Qi? Psychology, arouse interest in buying and make it famous all over the world.
6. Named after English homonyms
This naming method often gives people a sense of fashion, avant-garde and trendy. Like China? Youngor? Clothing is taken from English? Younger? Homophonic (young, youthful). However, operators should avoid using homophones that are too uncommon in English, which will lead to misunderstanding and loss.
Naming skills of women's clothing stores
First, borrowing method.
Taobao women's clothing stores are often named after popular film and television works, such as Meteor Garden and Be there or be square. There is a unique shop that borrows a dream of red mansions? Stone? As a store name, it is not only suitable for dealing in goods, but also concise and unique. There is also a shop in Zhongnan Road, Wuchang, which deals in bamboo charcoal products. Selling charcoal Weng? Named after Bai Juyi's poem, it is impressive. A bronze statue selling charcoal at the door brought a lot of popularity to the store.
Second, the characteristics of the store can be seen from the name of the store.
The name of the store should reflect the business characteristics of the store, so that consumers can easily identify the business scope of the store and have a desire to buy. The name of the store is related to the probability that your store will be found by others. When users search on Taobao, they mostly enter the names of things they want, such as coats, pants and other keywords. If your store name contains such keywords, it will be searched by others. Like what? Fashion women's fashion front line , including fashion, women's wear, fashion and other keywords. Of course, some advertising slogans can be added at different times, such as? Discounts, promotions, Valentine's Day? And so on, is also very necessary.
Third, the creative method
Wuchang Shouyi Road? There is a roast duck restaurant. Duke of Lushan Middle School in Stephen Chow? Is there an inn? The plot makes people smile. Behind Kunming Tong Ming Shopping Center? Tonight? This restaurant is quite famous in the local area. ? Shall we have dinner together tonight? ,? Where to eat? How about tonight? It has become a unique landscape in the gathering of friends and friends.
Fourth, use numbers and letters.
Letters and numbers are sometimes more influential than Chinese characters, and the correct numbers or letters may bring surprises.
Five, can reflect your advantages.
Online shopping reputation is the most important. If your online store has a high credit rating, it may be reflected in the store name. For example, in the name of the store? 100% favorable comments? ,? Crown seller? Wait a minute.
Sixth, the naming method
Most of these stores are named after the surname or first name of the owner or the owner's family. Everywhere on the street? Xiao Li Yishe? 、? Eiko groceries? Wait, although it lacks eye-catching effect, the people have their own simplicity and kindness. There are also shopkeepers who are ingenious in turning stone into gold, such as Gaolaozhuang Shoe Store at Zhuyuan Road 18 in Zhejiang. Gao Laoren, the shopkeeper who opened the online shop, skillfully borrowed the familiar place name in The Journey to the West as the name of the shop, which is not only suitable for identity, but also convenient for memory.
Women's clothing stores all have fashionable names.
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