Analysis report on online marketing of "I miss you" jujube

I. Industry Group Features "Missing You Jujube" is the abbreviation of Missing You Jujube Industry Co., Ltd., which originated from Xinzheng Aoxing Food Factory, 1993. Located in Zhengzhou Xinzheng International Airport Industrial Zone, it is committed to let more people know the benefits and efficacy of jujube and promote the jujube culture in China. "Miss You Jujube" is a comprehensive enterprise, and the raw materials are basically Xinjiang Ruoqiang Jujube. The company's products are diversified, jujube tea has won national patents, and the company has won the title of leading enterprise for many times. There are 1300 jujube stores in 278 cities in China, which is a comprehensive enterprise integrating jujube planting, jujube processing, cold storage, scientific research and development, trade export and sightseeing. 20 1 1 was listed in Shenzhen on May 20th. Miss you jujube, originally developed into an offline store in Zhengzhou. Now it has become a listed company and has developed many new products, all involving various foods. I think your appearance will let more people know the benefits of eating jujube and let more people eat jujube with good quality and low price. There is a folk saying that "three dates a day, a generation is not old." Miss you jujube is one of the jujube products that must be bought after 80' s and 95' s. 2. The status quo of Internet marketing (1) seems to be your date in the official WeChat account search, and there is an official WeChat official account that misses you so much. She posted some articles about festivals on important festivals, and the article about National Day published on September 29th, 2002/KLOC-0, with the theme of "Festival is coming, happy stocking", shows that there are free gift packages to receive more preferential activities on National Day. It can be seen that the latest official WeChat account article is only read by 1070 people, with no more than 100 messages and no more than 50 likes. From the data point of view, I think your dating traffic is not in the official WeChat account, but the official WeChat account also accounts for 2 1.02% of the data. They mainly promote video numbers on major short video platforms. In the 2 1 century, when short video prevailed, the development of short video was unexpected. Because of the epidemic in the last two years, offline stores are not easy to do, which further aggravates your idea of doing well online. This transformation is not easy to do, but as a local product of Henan, it is well known by more mainlanders through short videos, and it is also a good idea to miss you. (2) Searching for dates that miss you on Weibo, the average date that misses you one day is a Weibo, but the traffic is flat. Miss You recently invited the popular actress Zhao to speak for you, and Miss You Zao also appeared in Zhao's recently hit new drama "Happy Story". Using the traffic effect, the number of comments and likes under Zhao's article are above average. In the latest article forwarded by Weibo, an activity of Zhengzhou City Fair was forwarded, which was held in autumn in Zhengzhou to provide free breakfast for tourists. The theme is "Love yourself no matter how tired you are, and have breakfast when you are busy". I miss you so much in Zhengzhou, which makes many visitors to Zhengzhou feel that Zhengzhou is a very loving city. It is understood that Zhengzhou netizens spontaneously place orders and post handwritten warm-hearted cards on them, and the activity will last until 10. I miss your new product, Doufeifei freeze-dried tofu pudding. (3) Search your official account on Tik Tok. There are 17.5w fans on Tik Tok, but only 3.8w like it. By watching the short videos under their accounts, we can find that most of their short videos have a few to a dozen likes on Tik Tok. Compared with other accounts on the Tik Tok platform, their likes are not objective. Tik Tok platform in July 2022, the hot-selling brand list of jujube products, Fuman shed ranked first, with sales of 23.74 million yuan. The second place misses you, with sales of 5,355,500 yuan. The third place is farmers in the western United States, with sales of 2,839,500 yuan. I can see that I miss your marketing very much. I am much behind the first place, but it is difficult to open the gap compared with the latter. (4) When searching for Miss You Date on Baidu, the first thing that comes out is the advertising link of its product instead of Miss You's official website. The second place is Baidu Encyclopedia's introduction to miss you, and then most of the rankings are miss your shopping advertisement links. I missed the results of the survey. Youzao has been adhering to the policy of serialization, high-end, healthy and nutritious products, taking scientific and technological innovation as the driving force, brand management as the core and scientific management as the means to continuously expand the market share and brand awareness of products, so that more people can understand the benefits and effects of jujube and carry forward Chinese jujube culture. Publish your own advertisements on major short video platforms, innovate online jokes, and shoot your own funny style, so that when most people mention dates, the first thing they think of is you. No matter what age, most people obviously miss your brand, mainly selling dates, but also high-end "healthy dates" series and relatively cheap "red dates" 4, network marketing advice (1) Although I really want you to have your own official website, Weibo, Little Red Book and other media software, but there are few likes and comments, although there are many fans, but the overall activity is low, the role of network marketing software is not great. It is suggested to strengthen promotion, promote products by using online marketing software such as Weibo, Tik Tok, Zhihu and Xiaohongshu, improve activity and popularity, and broaden sales channels by using software such as Tmall, JD.COM and Taobao. (2) I miss the low threshold of your early franchise stores, which led to insufficient online and offline communication. I understand the mode of online payment, offline experience and offline after-sales, but there are still cases where prices and products are not uniform in integration, which will damage the standardized image of the brand to some extent; Do a good job of after-sales service. Users who are reading goods often consider buying by reading the reviews of goods, so good after-sales service will greatly increase their sales. (3) With the help of platforms such as Tik Tok and Taobao, products can be broadcast live to let more users know. You can also attract old customers to buy through preferential ways, because I think your jujube price is too high, and the consumer market and jujube industry are relatively narrow. Therefore, appropriate discounts can attract more customers. (4) Because I miss you, most of the audience don't know much about the post-95-00 products, most of them come from parents' recommendation and offline store advertisements, and online advertisements are rarely seen, so I miss you, jujube industry can formulate different strategies for different audiences, and a set of promotion policies can be formulated according to the post-95 health psychology. After 00, most people only have a preliminary understanding of Miss You, which means that they just know the brand and sell red dates. It is not difficult to know this brand for those who are in frequent contact with the internet, but how to let them know and stimulate their desire to buy can be achieved through some marketing means. After 00, you can launch a marketing plan like the first cup of milk tea in autumn, such as thinking about her and buying a plan like you.