From 65438 to 0986, the group has advanced scientific research and strong production capacity, forming a new generation of professional skin repair and treatment, plant elements, nano-biochemical technology special care and other core technologies, and its products sell well in Europe. In 2003, two series products of the Group were rated as the top ten nanotechnology products by Forbes.
Deep penetration skin cream: A cosmetics company in Paris, France applied nanotechnology to the production of cosmetics. Nanotechnology can "package" vitamin A into microcapsules and penetrate into the bottom layer of skin. This skin cream has better deep penetration effect and effectively protects the skin.
Eight, nano sunscreen oil: Many sunscreen oils are very sticky, and the new nano sunscreen oil is clear and transparent. It can protect a wider spectrum than traditional sunscreen.
65438-0995 In Paris, dr. zhang has been paying close attention to the development of the beauty industry in the motherland. In order to fulfill his patriotic complex, dr. zhang entered his native land for the first time in mid-June, bringing the quality products of the Group back to the motherland.
In 200 1 year, Dr. Zhang took advantage of China's accession to the WTO to register Caring Cosmetics Co., Ltd. as Chinese transliteration "ELOV" as "Lu", and his colleagues applied for registration as a trademark. Acquired the cosmetics brands "Yuxue" and "Meizhuren" which are influential in China market, and took a historic first step for developing the oriental beauty industry.
In 2002, Guangzhou Mei Lu Company acquired the brand "Tianting", and after brand integration, it became the originator of the sensational "whitening" tear mask in 2007 with the concept of deep-sea mud skin care.
In 2003, according to Mei Lu's "Concentric and Coaxial" diversified brand strategy, we strongly screened the positioning and promotion activities of famous brands such as Beauty Master, Mei Lu, Yu Xue, Dr. Xue, Tian Ting, Mei Manor, Ligang, Bangrou and Paipaimei. Deeply supported by dealers and consumers in various countries and regions.
In 2004, the mask products represented by the fresh milk elements and rice juice elements of the "Beauty Master" brand were deeply rooted in the hearts of the people with perfect packaging and high quality, and were widely trusted by consumers and agents. It has also become the imitation object of other manufacturers and brands, and even counterfeit and shoddy products have hit the market. For the benefit of consumers and agents, the company constantly updates product anti-counterfeiting and enables high-simulation anti-counterfeiting technology such as ultraviolet laser.
In 2005, according to Mei Lu's introduction, a comprehensive resource integration was carried out, and a strategic pattern of enterprise development was initially formed, with mask products such as tearing, flannel and sleeping, supplemented by functional products such as breast augmentation cream, sunscreen cream and acne cream.
In 2006, after five years of research and development, the "Jade Snow" breast enhancement suit, which set off a storm of breast enhancement in the fashion world, was successfully launched, leading the fashion trend with "precise and accurate technology" and safe and efficient effect, and became a caring brand of women of the times.
In 2007, combined with the company's R&D and productivity improvement, the company developed a series of "Dr. Xue" products while selling through the original channels, specifically for the formation and circulation of the terminal (closed) market and the strategic pattern of terminal sales.
In 2008, "Beauty Master" brand essential oil series, new body series and "Yuxue" brand plant series were listed, which consolidated and developed the terminal sales route. Brand-new facial mask mud is imported from Israel's Dead Sea mud, and the French core technology and formula are applied to produce high-quality products suitable for Asian skin.
In 2009, the Road Industrial Park covering an area of 654.38+10,000 square meters was completed; 6000 square meters of GMP standard workshop and 1000 square meters of R&D center were put into use.