Code it! Skills to improve the level of copywriting

1, extraordinary. Advertising copy can be handled in a way that violates the common sense of language and writing, closely follows the characteristics of products, and thinks in specific scenes, which makes people feel reasonable. For example, the slogan of dove chocolate: on rainy days, chocolate and music are more suitable! There is no logic between rain and chocolate, but when it rains, I want to buy a pigeon to taste.

2. Reversible propulsion. Contrary to the current advertising model of similar products, it often has unexpected effects. Remember, advertising and copywriting are processes, not results; This is a fact, not a conclusion. For example, health care products will show curative effect at the beginning, and the slogan of giant calcium is:? Ph.D., 12 master, absorption, precipitation, finishing. ? A long paragraph says authentication, and nine words say effect.

3. Extremization. Simple understanding is the tension of copywriting, which greatly expands the expression space. For example, Snickers' series of advertisements are not only novel and interesting, but also show the stars as hungry? What kind? ,? Recruit? Who are the stars? Yao Ming Cecilia Yip? Wait a minute. Weak when hungry? Have a bite of Snickers. Drive away hunger and be yourself? . The advertisement is exaggerated, interesting and unforgettable, and it also fits the characteristics of the product.

About coding! The skills to improve the level of copywriting, Ivy Bian Xiao is here to share with you today. If you are interested in online marketing, I hope this article can help you. If you want to know more about advertising marketing copywriting, copywriting optimization methods and materials, you can click on other articles on this site to learn.

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