According to the statistics of Prospective Industry Research Institute, there are more than 2,000 mobile medical apps in China at this stage. The so-called mobile medical APP refers to medical applications based on mobile terminal operating systems such as Android and Apple, which are mainly divided into five types: e-commerce applications of medical products, such as "pocket pharmacies" that provide drug introduction and drug purchase services; Applications that meet the needs of professionals to understand professional information and consult medical reference materials, such as "Xinglin"; Applications that meet the needs of medical treatment, such as "Spring Rain Pocket Doctor"; Appointment registration and service platform for medical guidance, consultation and comment, such as "medical treatment 160"; Subdivide functional products, such as "big aunt" to record women's physiological cycle and "spring rain cardioscope" to measure heart rate.
According to the analysis report on typical business model and construction design strategy of China mobile medical industry in 20 14-20 18, the scale of mobile medical market in China has reached 186 billion yuan in 20 18, an increase of 7.7% over the previous year. The explosive growth of the number of mobile medical apps is closely related to the development of mobile Internet technology and medical environment in China. Judging from the number and scale of mobile medical apps, it is not far away for China residents to use mobile phones to see a doctor.
In 20 12 years, smart phones spread rapidly in China, with the number of users reaching 380 million. Users can integrate medical services into daily life anytime and anywhere: more medical information can be stored in mobile phones. Location-based service (LBS) can recommend nearby medical points. Mobile phone sensor technology can collect physiological parameters, which provides a new solution for medical and health services. At the same time, at this stage, the relationship between doctors and patients in China is relatively tense, community medical care is not lacking, and the receiving capacity of professional hospitals is lacking. To some extent, mobile medical care helps to balance medical resources in different places and enjoy the same level of medical services in different places.
It is so convenient to see a doctor by mobile phone, but there are still many obstacles to its development. The first is the supervision of the industry. The supervision of mobile medical field is almost blank at this stage, including the certification and service of mobile medical qualification. If the diagnosis is made through the mobile medical APP, it will be very difficult in the event of medical accidents and disputes, and there are no reference cases in relevant legal documents. Second, the user's awareness. According to the survey, only 8.6% users know about mobile medical care, and 77. 1% users have never heard of mobile medical care. With the development of domestic mobile Internet and the public's concern for medical health, mobile medical care will grow to a certain extent, but many medical institutions and governments still need guidance and education in mobile applications, cloud computing and other concepts, and it is expected that it will enter a rapid development track in 20 15 years. Forward-looking Industry Research Institute predicts that by 20 17, the mobile medical market in China will reach125.3 billion yuan.