During the Spring and Autumn Period, Qi and Chu were both big countries. On one occasion, the King of Qi sent a doctor, Yan Zi, to Chu. Knowing that Yan Zi was short, the King of Chu dug a hole five feet high beside the city gate. Yan Zi came to Chu State. The king of Chu told people to close the city gate and let Yan Zi go in through this hole. Yan Zi looked at it and said to the person who received him, "This is a dog hole, not a city gate. Only by visiting the' dog country' can you enter from the dog hole. I'll wait here for a while. Ask first, what kind of country is Chu? " The receptionist immediately told Yan Zi's words to the King of Chu. The king of Chu had to ask him to open the city gate and welcome Yan Zi in.
On May 12, South Korea's Samsung announced a diversified investment plan for new industries. According to the plan, by 2020, the group will invest 23.3 trillion won (1 trillion won, about 6.04 billion yuan) in the fields including LED (display materials), environmental protection energy and medical care. This decision was made within 50 days after Lee Kun-hee returned to the chairmanship of Samsung's board of directors on March 24th. According to Lee Kun-hee, most of Samsung's current businesses and products will be eliminated within 10, and seize the opportunity when other companies around the world are hesitant.
So, what is the crisis that Li Jianxi saw? What kind of opportunity does Samsung want to seize? How should China enterprises put themselves in others' shoes?
Be in crisis
There is a crisis behind the scenery. For example, regarding the efficiency of decision-making, products have not jumped out of the fashion category, especially Samsung, which ranks second in the world mobile phone market, because it has not taken the lead in launching innovative products, the sense of crisis is gradually permeating the whole group. In addition, the operating profit margins of Apple and Google reached more than 30% last year, while that of Samsung Electronics was less than 10%.
In addition, Samsung has also experienced a series of problems, such as refrigerator explosion and chip technology leakage, power failure accident in Samsung's electronic semiconductor factory and slow investment decision within the group. Coupled with the warning of the recent Toyota recall, Li Jianxi believes that the global economy is turbulent, the world's best enterprises are facing the crisis of bankruptcy, and Samsung's future is uncertain.
In response to the current crisis in the electronics industry, Li Jianxi pointed out to Samsung: "At present, governments all over the world are increasing their investment in green industries to solve the problems of energy depletion and environmental degradation. At the same time, improving human life and health is also the company's mission. "
Break the traditional stereotype
It is not difficult to see the intention of Samsung's transformation.
Samsung is the first company to develop TFT-LCD. Now, LED backlight TV is rapidly replacing LCD as the mainstream of TV and display industry. Samsung is trying to increase its investment in led to gain a huge first-Mover advantage in this field.
Environmental protection industry is a challenge that human beings must overcome in the 2 1 century. The basic living conditions of human beings are food, clothing, housing and transportation, and it is a recognized social trend to increase environmental friendliness.
Medical care involves life industry, which is also the inevitable demand of human beings, so it has broader development opportunities.
Energy is an indispensable element of human socialization activities, and the sustained and large-scale consumption of energy is an important symbol that human activities and human environment are different from natural activities and natural environment.
The scale and significance of Samsung's transformation are far-reaching. 1997 after the financial crisis, Samsung was burdened with 15 trillion won of national debt, and at the same time faced with changing the company and relying solely on scale expansion. Through innovation, Samsung has become a world-class power in the consumer electronics industry for the first time. But this time, we need to explore more unknown space. Its purpose is clear, that is, to try to break away from the traditional stereotypes of Japanese and Korean enterprises and turn from consumer electronics to the core activities of human beings.
On the other hand, in China's home appliance industry, most enterprises are still obsessed with scale operation, and the exploration of innovation is only an extension. What we should learn is how to think about the future and how to form a world-class leader in the consumer electronics industry. At present, there are two branches in this field. One is a technological innovator, such as the early Motorola; The second is the trend creators, such as Sony and Samsung. The subsequent development trend is the integration of the two, such as Apple and Google.
In the football kingdom of Brazil, boys who can't play football will never be liked. There, the children of the rich have their own football fields, and the children of the poor also have the way of playing football. Ball king Bailey was born in poverty, and his father was a poor football player who retired due to injury.
Bailey has shown extraordinary football talent since he was a child. He often kicks his father's special "football"-stuffing rags and old newspapers with a clumsy sock, then trying to shape it into a ball, and then tying it tightly with a rope outside. Bailey often wears a dark and thin back and practices barefoot in the bumpy street outside his home. Although he often falls and falls, he keeps sprinting to his imaginary goal.
Gradually, Bailey became famous, and many people who knew or didn't know him often greeted him and offered him cigarettes. Like all minors, Bailey likes the feeling of "growing up" when smoking.
Finally one day, Bailey was seen by his father when he asked for a cigarette in the street. His father's face was ugly, and Bailey lowered his head and dared not look into his father's eyes. Because, he saw his father's eyes have a kind of sadness, a kind of despair, and a kind of hate iron not to produce anger.
Father said, "I saw you smoking."
Bailey dared not answer his father and said nothing.
Father said, "Am I wrong?"
Bailey stared at his father's toes and whispered, "No, you didn't."
Father asked, "How long have you been smoking?"
Bailey defended himself in a low voice: "I only smoked a few times, just a few days ago ..."
Father interrupted him and said, "Tell me, is it delicious?" I haven't smoked, and I don't know what it smells like. "
Bailey said, "I don't know, it's not good." When Bailey spoke, his muscles suddenly tightened and his hand was involuntarily placed on his face, because he saw his father standing in front of him suddenly raise his hand. However, it was not Bailey's expected slap in the face, but his father held him in his arms.
Father said, "You have a little talent for playing football, and you may become a master, but you only smoke and drink." Because you can't maintain a high level in 90 minutes, it depends on you. "
Father said, and opened his crumpled wallet, which contained only a few crumpled bills. Father said, "If you really want to smoke, you'd better buy it yourself. It's embarrassing to always ask others for it. How many cigarettes do you want to buy? "
Bailey felt ashamed and ashamed, his eyes were astringent, but he looked up and saw tears on his father's face ... Later, Bailey never smoked again. With his own efforts, he finally became the king of the ball.
After many years, Bailey still can't forget his father's warm embrace. He recalled: "A warm hug from my father is more powerful than how many slaps he gave me."