1992 Editor-in-Chief of Women's Health Magazine "Self", and began to edit the new issue of the national breast cancer prevention and control publicity campaign. EvelynLauder, Vice President of EsteeLauder, was invited as the guest editor of the annual issue of National Campaign for Breast Cancer Prevention 1992.
Penny and Lauder put forward an idea together, that is, to recruit all the cosmetics giants and persuade them to send ribbons to every cosmetics store in new york, USA. EvelynLauder also promised that she would successfully spread the ribbon to all corners of the country. CharlotteHayley, a patient who has struggled with breast cancer for many years, made a pink ribbon.
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Let's wear this ribbon to wake up our legislators,' she wrote on the attached card. Her news spread very quickly and soon caught the attention of Penny and Evelyn Lauder. They offered to work with Haley to expand her ideas. But Haley rejected their proposal, thinking it was too commercial.
After discussing cooperation opportunities with Lauder, Hayley and her lawyer proposed a new ribbon color. The new color is pink, and the pink ribbon has become a global symbol of breast cancer prevention and treatment. In China, the Pink Ribbon Organizing Committee owns the national intellectual property rights of the Pink Ribbon logo and the Pink Ribbon logo.