Kisscat (Chinese translation: kiss the cat, kiss the cat), a fashion brand. At the end of 2003, KissCat brand won the honorary certificate and bronze medal of "National Footwear Product Quality Compliance Integrity Unit" issued by the Science and Technology Quality Department of China Business Federation, and will enjoy inspection-free treatment in the circulation field in the next three years.
At the same time, it was included in the "National Footwear Commodity Procurement Guide" and became an enterprise notified by the Science and Technology Quality Department of China Business Federation to domestic and foreign commodity trading, wholesale and retail enterprises, suggesting that priority should be given to the purchase and sale of goods. Kissing the Cat was inspired by praising the unique characteristics of women.
: 1, development history:
In May, 2004, with the joint efforts of all members of the company, Gao Chuang successfully obtained the "ISO900 1:2000 International Quality Management System Certification". In the same year, Gao Chuang officially established the Foreign Trade Export Department, which became an important measure for enterprises to reduce business risks and implement diversified business strategies.
At the end of 2004, KissCat brand enjoyed good news again and again, creating the top five sales of similar products in China in 2004! By the end of 2005, two government agencies, China Business Confidence Center and Industry Information Publishing Center of National Bureau of Statistics, authoritatively announced: "KissCat brand of Gao Chuang shoes has been ranked among the top ten best-selling brands of women's shoes in China for three consecutive years".
2. Development prospect:
Vision determines the future. In order to create a broad market space for sustainable development, Gao Chuang Footwear Co., Ltd. has set up direct sales agencies in Milan, Hongkong, Shanghai, Beijing, Guangzhou, Shenzhen, Nanjing, Changsha and other cities to ensure that KissCat brand keeps a keen and quick eye and adaptability in information, market, consumption and competition for a long time.
We believe that by gradually deepening the dual study of economic environment and market dynamics; Through the continuous development and deepening of the enterprise's own marketing ability, Gao Chuang will surely grow into a healthy, keen, excellent and efficient modern enterprise.
3. Brand positioning:
Customer orientation: ① Female aged 24-38. ② Influenced by western culture, but attached to traditional oriental culture. (3) Middle-level professional women in society are well-educated, economically independent and mature. (4) Pursuing a more practical but not conservative consumption pattern, paying equal attention to both value and price. (5) Most of them are worn daily.
Price positioning: medium to high, maintaining the level of mass consumption and reflecting a certain brand level.
Image positioning: rich in affinity, elegant and exquisite, mellow and emotional, to avoid the brand from the mass consumers.