With people's increasing attention to infant health and education, the maternal and child products market is also showing a booming trend. As an industry with great potential, maternal and child products franchise stores have become the first choice of many entrepreneurs. However, among the many franchised brands, how to choose a market-leading brand and understand its investment prospects is an important issue that every entrepreneur needs to consider.
Market leading brands: understand the leading enterprises in the industry.
Before choosing a brand to join, you need to know the leading enterprises in the industry at present. These enterprises usually have strong brand influence and market share, and can provide more support and guarantee for franchisees. The following are some leading brands of maternal and child products:
1. Mead Johnson
As the world's leading infant nutrition brand, Mead Johnson has a wide popularity and influence in the China market. Joining Mead Johnson can get its unique products and technical support, as well as comprehensive marketing and training support.
2. Love his beauty
Aitamei is a brand of infant milk powder from Germany, which is famous for its high quality and safe and reliable products. Joining Rehai can get its unique products and technical support, as well as marketing and training support.
3. Sumeijar
As one of the largest brands of infant milk powder in China market, Meisujiaer has a high market share and brand awareness. Joining Meisujiaer can get its rich product line and marketing support.
In addition to the above brands, there are many other market-leading brands, such as Wyeth and Abbott. Choosing a market-leading brand can reduce the risk of starting a business and improve the probability of success.
Investment prospect: Understand the market demand and development trend.
Before choosing a brand to join, you need to know the market demand and development trend. The development of maternal and child products market is influenced by population structure, consumption level and lifestyle. With people's increasing attention to infant health and education, the maternal and child products market is showing a rapid growth trend.
In addition, with the development of the Internet, e-commerce channels have a growing impact on the maternal and child products industry. Many consumers prefer to buy maternal and child products on the e-commerce platform, which provides more sales opportunities for franchise stores.
Therefore, it is very important to choose a brand with good market prospects and development potential. Entrepreneurs can understand the demand and competition of the target market, as well as the performance and development trend of licensed brands in the market through market research and analysis.
Operation steps: choose the right brand to join.
After understanding the market leading brands and investment prospects, entrepreneurs can choose the appropriate franchise brands according to the following steps:
1. Market research
First of all, entrepreneurs need to conduct market research to understand the demand and competition of the target market. Relevant data and information can be collected through questionnaires and interviews.
2. Brand evaluation
According to the results of market research, entrepreneurs can evaluate different brands. Evaluation indicators can include brand awareness, product quality, market share, competitive advantage, etc.
3. Connection conditions
On the basis of brand evaluation, entrepreneurs also need to know the conditions and requirements for joining. This includes the initial fee, store area, decoration requirements, product supply, etc.
4. Transaction negotiation
If you are interested in a brand, entrepreneurs can negotiate with the brand. During the negotiation, you can learn more about the brand's support policies, training plans, marketing and so on.
Make a decision to sign a contract
Finally, entrepreneurs can make a final decision and sign a franchise contract with the brand according to the results of market research, brand evaluation and business negotiation.