Those things should be discussed in the healthy living center.

Among them, there is a more subdivided market, which is the baby life house. I have communicated with several best companies, and the development of this market is still very immature. Today, I will talk to you about this market. The service objects of the Baby Life Museum are mainly infants aged 0-6, and the core services of the industry include: infant swimming, bathing and touching. Most enterprises will also expand some supporting services, such as baby haircuts and baby souvenirs (tire brushes, three-dimensional handprints, umbilical cord badges). Some enterprises will also develop some value-added services, such as maternal moxibustion, baby photography, manual diy, parent-child paradise, creative movies and so on. This industry began to appear in Hangzhou around 2006. At first, it was not accepted by the baby's parents, who were worried about the health and safety of public space. However, with the gradual cultivation of the market, and the post-80s generation, which has a strong ability to accept new things, has become the main body of parents of infants, and the infant life museum has gradually flourished. Mothers find that it can provide children with a more comfortable bathing environment and a more hygienic swimming environment than at home. Careful friends will find that there will be such a living hall at the entrance of many large-scale residential areas, and there will be two or three competitions in popular places. Judging from the industry development data and customers' psychological needs, the demand for baby life houses should be sustained and rising. A certain program is just needed at present and deserves the attention of entrepreneurs and investors. These baby life houses are mainly opened in large residential areas or in the center of several residential areas. There are three main formats: residential shops without brands, additional service shops with big brands and franchise chain shops. Because this industry is valued by more and more people, it has been expanding in recent years, and supply exceeds demand. Among them, those community stores that did not form a brand gradually closed down because the franchise chain stores opened in the community. The additional service stores of big brands are not the mainstream market, but the additional services provided by big brands such as Abbott in some shopping malls. At present, the main occupation of the market is the formation of franchise brands. Because of the high cost and slow market share of direct chain, almost all brands in the industry have chosen the expansion strategy of franchise chain in order to expand rapidly and withdraw funds. However, the disadvantages of franchise chains are also extremely obvious, especially in the absence of norms and standards in this industry, franchisees are less dependent on brands and often sacrifice service quality and brands for short-term benefits. Moreover, most brands have only one or two direct stores themselves, and their control over franchisees is also very weak. So the final result is that after the number of franchisees reaches a certain level, the brand begins to decline. Many franchisees will not purchase from brands according to the terms of joining, but purchase cheaper service supplies themselves. Even some franchisees no longer pay the annual brand use fee after joining, and brands will not actively manage franchisees when developing franchisees, but will only continue to develop franchisees, forming a vicious circle of chaos. Some brands that want their healthy development have to suspend their participation in rectification, but they are worried that the market will be preempted by others, so they are stretched in the process of brand growth. 1. The industry lacks norms. Baby service has only emerged in recent years, because of the lack of industry norms and low entry threshold, many community stores without brands have been formed. However, this industry is also related to children's health and safety. Many complaints can be seen online, including news reports that children are burnt in service shops. 2. High employee mobility is a common pain point in this industry. The employee retention rate is low, and the employees in many stores are temporary workers and hourly workers. This is also one of the main reasons why the service quality of the industry is uneven, and it is also the reason why it is difficult for franchise chains to expand their brands. It is mainly caused by the following reasons: (1) The working environment is not suitable, and the service personnel are required to wear clothes that meet the hygiene standards and work in a hot and humid environment for a long time; The competitive environment of low wages, low technology content and low cost leads to the generally low wages of people in the industry; Employees lack promotion channels and have no clear career development plan. 3. Homogenization of products and single profit model. On the surface, many brands strive for differentiation by expanding service items, but in essence, the expanded service items cannot produce benefits. However, the core services are still seriously homogenized, which means that there is little difference in service content and service quality when going to stores of various brands, which also leads to no difference in service prices. The profits of stores are transparent in the industry and there is no brand premium effect. 4. Customer relationship management is not in place, and user viscosity is low. At present, the only way to retain customers in the Baby Life Museum is to apply for a membership card, and at the same time, it can quickly obtain deposit funds. However, in the period of membership card flooding, this method is really thin for customer relationship management. When the brand occupies a large number of customer data resources, it does not make full use of them, but simply reminds users to spend by SMS. 1.2.0 The relationship with franchisees should fully consider the demands of franchisees. Brand appeal, chain brands should enhance their brand image and form a brand premium for downstream franchisees. Product demand mainly includes continuous new product research and development, standardization and product improvement. Cost control, through bulk purchasing to provide franchisees with product prices that cannot be obtained by other channels. Talent demand, establish talent recruitment and training mechanism, and deliver all kinds of talents to franchisees through effective career planning. Its core is to always consider the interests of franchisees. Strive to provide franchisees with profitable brands and services, and consider maximizing their own interests on this premise. Rather than like many chain brands now, they just want to earn the franchise fee. 2.2.0 The core of brand and customer interconnection is to form the self-communication of users. Both Weibo and WeChat marketing only provide a good platform, which can make us care for users more directly and quickly. At the same time, these platforms also make it easier for users to spread our products and services. This is a double-edged sword. If there is something wrong with our product or service, it will be magnified. Therefore, the first core of Customer Relationship 2.0 is to have love for customers. Only by paying attention to users and letting users recognize your brand will the communication effect be formed.