Skyworth Digital is one of the two listed companies under Skyworth Group. [ 18]
Skyworth Digital Co., Ltd. is a state-level high-tech enterprise dedicated to providing all-round digital TV network audio-visual products, operations and services to users around the world, relying on the family living room as a service expert. The market share ranks first in China for many years, and the overall sales volume ranks third in the world. [ 19][20]
Based on radio and television networks, telecommunication networks and the Internet, Skyworth Digital builds an intelligent ecological chain with strategic partners such as operators, content providers, application providers and channel providers around the ecological circle of "platform+content+terminal+application", and launches a series of products and services such as digital TV, intelligent network, IPTV and other set-top boxes, intelligent network access equipment, automotive electronics and car networking, Internet of Things, etc., to fully meet the personalization of operators and end users. [ 19][2 1]
Skyworth intelligent products
According to the needs of users, Skyworth has made special investment and development in the fields of intelligent audio, VR equipment and intelligent door locks. [22]
cooperative partner
Aerospace career
Skyworth Group has a close relationship with China's space industry. With its R&D support and contribution to the space public welfare, Skyworth Group was officially awarded the honorary title of "China's space industry partner" in 2007 [23], and was upgraded to "China's space industry strategic partner" on 201in 2006, which continues to this day. [24]
From 2065438+02 to 2065438+05, Skyworth Group launched a large-scale aerospace science and technology exhibition with the theme of "lighting up the space dream" in China, with a wide coverage and a long exhibition time, which was unprecedented in China. At the event site, consumers are invited to have a multi-dimensional space experience through space products such as space rings, lunar simulators, lunar scales, space models and space food. Citizens of all countries can get a close understanding of the training and daily life of astronauts through the experience of "space ring" games, astronaut special food tasting, spacesuit fitting, lunar scale, lunar simulator and many other aerospace products. It has well popularized space knowledge, accelerated the popularization of space technology, enhanced national pride, and allowed consumers to enjoy Skyworth's latest scientific and technological feast while getting close to space technology. [23]
Sports cause
Sports events can best show the style and spirit of a big country, and football is the most popular sport in the world. China football has always been pinned on people's expectations, and people's expectations for the national football team have never diminished. Although football in China started late and its level is far from the top in the world, there is no doubt that they are determined to work hard and stand on the world stage. [25]
On 20 15 1 10, Skyworth Group held a signing ceremony and a press conference with China Football Association China Team in Changsha, Hunan Province, officially announcing that Skyworth became the official sponsor of China Football Association China Team on 20 15-20 19. [26] At the press conference, Skyworth's latest diversified products, such as color TV, refrigerator, washing machine, air conditioner and set-top box, appeared in unison, attracting a lot of attention. Skyworth sponsored the China Football Association China team, echoing its brand positioning of "condensing health technology". The elements and concepts of "healthy technology" highlighted by Skyworth products are consistent with the "healthy and upward" spirit conveyed by football. [27]
Skyworth signed a contract with China Football Association China team, which shows Skyworth's determination to support the football cause. They are not limited to the immediate results, but vowed to make progress with China football. Chinese enterprises sponsored China football to go global, while China football also brought the voice of Chinese enterprises to the world. On the one hand, the cooperation between Skyworth and China Football Association China team can spread Skyworth brand through football matches of different nationalities; On the other hand, it is to convey the fighting spirit of Skyworth and the national football team to the world-dream, passion, courage and responsibility! [25]