Lesi Software believes that with the rapid development of the Internet, online public opinion has become an extremely important factor affecting the sustained and orderly development of society and maintaining social harmony and stability. Governments at all levels should strengthen public opinion monitoring, obtain public opinion information in time, analyze public opinion information in depth, form valuable public opinion reports, actively guide public opinion, and form a healthy public opinion atmosphere.
Only by doing a good job in public opinion monitoring, can the government find negative public opinion information in time, so as to start countermeasures or emergency plans. ? Forums, communities, blogs and post bars provide a position for netizens to express their opinions. Without effective monitoring means, sudden public opinion will spread in a large area, especially some negative comments, which will seriously affect social harmony, destroy the investment environment and damage the prestige of leaders. Such information needs to be discovered early and processed in time. Secondly, public opinion monitoring can help the government to know people's views on an event, a person or a department in time, and find information that is difficult to find through formal channels, thus assisting in making correct decisions.
Second, how to improve the government's ability to respond to public opinion;
1, "Know yourself and know yourself, and fight every battle"
Leading cadres should understand the Internet, which is the basis of correct response. First of all, we must strengthen our study. Understand and master some basic knowledge of Internet, and use some basic skills of Internet technology. Second, we must understand online public opinion. We need to know the network public opinion and the basic meaning of network language. Can make a basic judgment on the nature of online public opinion, and correctly distinguish general online public opinion, online mass incidents and online rumors. Understand the development law, carrier and realistic background of online public opinion. Third, we should understand and master the basic skills of dealing with online media. When expressing tendentious views, we should think fully, and don't say immature and unreasonable.
2. "No accumulation, no mileage"?
Although online public opinion has been generated and circulated on the Internet, its root is still in real life. Therefore, it is an important link to treat network public opinion correctly and strengthen the handling of daily work. First of all, leading cadres should strengthen their own quality construction. It is necessary to have a basic judgment on the background of the times, accurately understand and master the spirit of superiors, not to say anything contrary to the spirit of the times, the development trend and the spirit of superiors, and not to do anything contrary to the spirit of superiors; Be clear about the work in charge or in charge, and don't speak layman's words; Always remind yourself to pay attention to your status as a leading cadre, and don't say anything inconsistent with your status; Always bear in mind the party's purpose of serving the people and never say anything that runs counter to the party's basic policies and beliefs; Constantly listen to and absorb the opinions of the masses, respect public opinion, and don't say "shocking" words.
Secondly, we should innovate the construction of government news mechanism. Including establishing and giving full play to the role of the news spokesman system and blocking the practical ways of rumors; Establish and improve the network news spokesperson system, and regularly and pertinently answer questions that the masses are generally concerned about; Strengthen communication with netizens, take the form of "being a guest" and chatting with netizens online, and take the initiative to explain the problem; Strengthen the construction of government network platform, actively set topics and actively guide netizens. Fifth, we should strengthen the response to network information.
Third, we must do a good job in information disclosure. Take the initiative to disclose the hot issues of concern to the people and some decision-making results involving the vital interests of the people, and do a good job in fully explaining them.
Fourth, establish and improve the supervision mechanism of online public opinion. In view of the general network public opinion, we should know, judge and deal with it. Special attention should be paid to the monitoring of network mass incidents, and there should be plans, responses and measures for network mass incidents.
3. "The enemy will block and the water will cover."
We should pay attention to ways and means to deal with online public opinion, and the correct response measures can produce the expected effect, which is the foothold to deal with online public opinion. Specifically, we must achieve four "persistences":
Adhere to the principle of immediate treatment. We must understand and deal with online public opinion, especially online mass incidents, as soon as possible, and we cannot delay it. Adhere to the principle of openness. Network plays an increasingly important role in contacting public opinion, putting forward public demands, supervising public opinion, and participating in and discussing state affairs. Internet has become the most intuitive, convenient, interactive and smooth platform for netizens to participate in and discuss politics as a part of the public. It is not only the function of the government, but also the obligation of the government to let netizens speak fully. Adhere to the principle of inclusiveness, absorb reasonable suggestions and opinions in a targeted manner, fully and reasonably explain what can't be done at the moment and what can't be absorbed, and explain in detail as much as possible, not only to explain clearly why it has not been adopted, but also to explain clearly under what conditions and how long it will be adopted, and at the same time to explain clearly the specific measures that have been taken or will be taken; Adhere to the principle of handling according to law.