The Core Idea of Yunnan Sheng Rui Tobacco Technology (Group) Co., Ltd.

Sheng Rui relies on creating the unique value of Sheng Rui to make a living and develop, and takes "making people's happiness and health have new possibilities" as the core purpose of the enterprise. Adhering to the core values of "creating, dedicating and achieving others", we will make unremitting efforts to realize the long-term vision of "an excellent company driven by people's sustainable development, full of enterprising spirit, innovative spirit and humanistic care, constantly creating and providing development opportunities for employees, providing unique value to customers and partners, having a sense of social responsibility and mission, and engaging in healthy new industries".

The seven tobacco-related business segments of Sheng Rui Group are as follows: (1) Paper-making and tobacco-recycling business; Developing a new type of natural flavor for cigarettes based on the flavoring technology of structural components: functional new materials business for cigarettes; Tobacco off-line processing business; Applied basic research, comprehensive technology integration and technical services; Tobacco agricultural eco-commerce; Related technologies and products to reduce the harm of cigarettes. Sheng Rui is systematically studying and incubating structured component flavoring technology, tobacco off-line processing technology, recombinant tobacco technology, tobacco agro-ecological technology and new harm reduction technology, which can be a batch of innovative system technologies, which will make Sheng Rui tobacco technology have stronger capabilities and unique values, and comprehensively and systematically support the development of China cigarettes.

The foundation of Sheng Rui's management emphasizes "people-oriented", and sets up Shengrui people's happiness concept of "sufficient feelings, giving mentality, grateful feelings and heartfelt love", and integrates it into Sheng Rui's cultural system. Enhance the overall strength and core competitiveness of enterprises with cultural power, and promote the sustained, rapid and healthy development of enterprises in Sheng Rui.