Editor? |? Zhou changxian
Philip kotler, the father of modern marketing, defined "Corporate Social Responsibility" in his book "Corporate Social Responsibility" as the commitment of enterprises to improve community welfare by freely deciding business hours and donating corporate resources.
Since the outbreak of COVID-19, enterprises in the domestic automobile travel industry chain have taken action. Some enterprises donated funds and materials, some enterprises set up funds to support vaccine research and development, and some enterprises put resources into the cross-border production of medical supplies such as masks ..... In this nationwide "anti-epidemic", they are practicing corporate social responsibility with practical actions.
As a media that pays attention to automobile travel, we have the responsibility to record what these enterprises have done, cheer for them with pens as the flag, and do our part to fight the epidemic.
It is urgent to donate money and materials.
65438123 October, Dongfeng Motor, whose base camp is in the hardest hit area, took the lead in deciding to donate100000 yuan to Wuhan Charity Federation to buy epidemic prevention materials and other products to fight the COVID-19 epidemic.
Shortly thereafter, Guangzhou Automobile Group announced that it would join hands with subsidiaries such as Guangqi Honda, Guangqi Toyota and Guangzhou Automobile Passenger Car to donate money and materials to fight the epidemic. It is worth mentioning that the protective clothing, masks and other protective products donated by them were purchased by Guangzhou Automobile Group with the efforts of overseas distributors and partners.
At the same time, foreign car companies are also actively responding. 65438+1On October 26th, BMW China and BMW Brilliance took the lead in china charity federation to announce an emergency donation of 5 million yuan to Hubei Charity Federation through BMW Love Fund. On February 12, the two sides announced again that they would further donate 25 million yuan to fight the COVID-19 epidemic in China.
In addition to donating money and materials, some car companies have also set up special funds to improve their accurate "anti-epidemic" ability. For example, China FAW Group set up a special fund for epidemic prevention and control, and Geely Holding Group and Li Shufu Public Welfare Foundation set up a special fund of 200 million yuan for new pneumonia epidemic prevention and control.
In addition to the OEM, other enterprises in the automobile industry chain are also providing support to fight the epidemic.
For example, Michelin, a tire giant, provides auto parts products and services to medical delivery vehicles free of charge, and Bosch, an auto parts giant, delivers tools such as angle grinders, electric drills and laser rangefinders urgently needed for the construction of Vulcan Hospital to the first-line construction site.
It can be seen that at the critical moment in the fight against the epidemic, large and small car companies have not stayed out of it. The epidemic is still developing and the operation continues. Due to the limited space, it is impossible to list them one by one, but we will always pay attention to the public welfare behavior of enterprises and cheer for them.
It is worth pointing out that, under the general trend of the continuous downward trend of China automobile industry, it is obviously more worthy of attention and affirmation that automobile enterprises can make such efforts.
Car companies "cross-border medical care"
In addition to the traditional charity model of donating money and materials, many automobile companies are enriching the core of corporate social responsibility in new ways.
65438+1October 3 1 day, Volvo Car (Asia Pacific) Investment Holding Co., Ltd. announced that it would set up a special fund to fight against novel coronavirus through the Shanghai Medical and Health Development Foundation. The first donation of 1 10,000 will be used to support novel coronavirus's pathogenesis, clinical treatment research and vaccine research and development.
According to the statistical survey of E company, from June 65438+1 October1to February 7, 2020, more than 3,000 enterprises in China have added "masks, protective clothing, disinfectant, thermometers, medical devices" and other businesses, and as many as 3,647 enterprises have added medical devices to their business scope, which is almost "cross-border".
Among them, SAIC Wuling, BYD and Guangzhou Automobile Group have become the vanguard of "cross-border medical care" in the automobile industry.
On February 6th, SAIC-GM-Wuling announced that it would cooperate with upstream supplier Guangxi Defurt Technology Co., Ltd. to produce masks by transforming the production line. It is understood that the transformed factory originally produced auto parts-sound insulation cotton. According to the plan, the reconstructed mask production workshop will be completed and put into use this month, with four mask production lines 10, including four N95 mask production lines and one general medical protective mask production line10. It is estimated that the daily production capacity will reach 1.7 million or more.
On February 8, BYD announced that it would "allocate resources, design and manufacture protective materials production equipment, assist in the production of masks and disinfectant, and meet the current demand for protective materials". BYD is expected to mass-produce and ship around February 17 (the production capacity of masks will reach 5 million tablets/day and the production capacity of disinfectant will reach 50,000 bottles/day by the end of this month) until the epidemic situation is alleviated and eliminated.
In addition to the above two car companies have confirmed the mass production time of masks, Guangzhou Automobile Group is also stepping up research and development and construction of equipment and production lines for producing masks. Through cooperation with suppliers, Guangzhou Automobile Group plans to make 30-50 sets of equipment, some for its own use and some for other state-owned enterprises in Guangzhou to produce masks. It is understood that the first production equipment of Guangzhou Automobile Mask has been delivered to Guangzhou Auto Parts Technology Center for installation and continued debugging. It is estimated that 12 sets of equipment will be made by ourselves on February 22nd, and 30 sets will be completed by the end of this month.
Cars are known as the crown jewel of manufacturing industry. To some extent, the "cross-border" production of masks by car companies also has inherent advantages that other industries do not have. Taking the polypropylene product with the melt flow rate of 33-4 1g/min as an example, according to relevant sources, the sound-proof cotton produced by SAIC-GM-Wuling is made of polypropylene, a high-standard material that can be used for medical supplies.
Interestingly, automobile engineers quickly learned the mask-related technology and production process. The related technology originally required two weeks of training content, and it is said that it only took GAC engineers a few hours to master it.
In addition, SAIC Chase, Jiangling Ford, Brilliance Auto, Yutong Auto and other enterprises are working overtime to produce negative pressure ambulances and send them to Wuhan, the hardest hit area.
Turning the technical advantages of traditional cars into skills in a special period quickly shows the flexibility and wisdom of China car companies. At the same time, it also shows that China car companies are jumping out of the traditional public welfare mode of donating money and materials, and have a richer social responsibility practice mode.
It can be seen that "cross-border medical care" is not only a process of technological transformation, but also a process of reshaping the core of charity value in mature automobile countries. From social responsibility to enjoying value, this time, car companies have done it.
When the "war epidemic" of tourism is going on,
With the escalation of epidemic prevention and control, more than 30 cities across the country stopped the online car service. In other cities, due to the sharp drop in the number of travelers, the number of orders received by online car drivers has plummeted. Despite the operational difficulties, in order to meet the basic travel of users and medical staff in the epidemic area, the network car in the epidemic area is still very busy.
For example, Didi called on 1336 network car drivers to form a "medical security team" and a "community security team"; In addition to setting up an emergency "community support team" consisting of 502 people, the first car about the car also set up a special needs team consisting of 1 1 vehicles; Meituan announced the establishment of a 200 million yuan special public welfare fund to fight the epidemic; Dongfeng Tourism has set up a special team to take charge of related travel work.
In addition, Cao Cao traveled to convene more than 300 drivers to form a love team, which was handed over to the community organizing Committee for unified free dispatch; Ali's Gaode Map, in conjunction with local travel partners in Wuhan, urgently launched the "medical car" service. All medical staff in Wuhan can call the exclusive and all-round security "medical vehicle" through Gaode for 24 hours. At the same time, Gaode has also launched a nationwide epidemic map, so users can check whether there are confirmed cases in this area at any time and make travel decisions.
On February 9th, the prevention and control headquarters of COVID-19 proposed, "Under the condition of ensuring safety and risk-free, encourage people from the same unit, the same office building and the same park to form fixed partners and carpool to and from work?" . In order to realize healthy riding, Dida Company proposed five measures to improve the health index of hitchhiking.
Compared with 2003, when SARS was rampant 17 years ago, the tourism ecology of China has undergone a qualitative change. After the outbreak of COVID-19 epidemic, many tourism enterprises helped patients and medical staff in urgent need through the power of Internet and technology in a more complicated business environment.
Although the network car industry faces short-term operational difficulties, in the long run, the prospects are still promising. As Rong Jian, secretary-general of the Travel Branch of China Communications and Transportation Association, said, "After the epidemic, everyone will return to normal life, and people's demand for online car will be accepted again, just like subways and buses." ?
Conclusion:
Some people say that the epidemic is a magic mirror, exposing all ugly and distorted people and things; In fact, the epidemic is more like a touchstone, testing the sense of social responsibility of corporate citizens.
People will ask, after the baptism of the epidemic, will China's tourism market get better? Can China's dream of becoming an automobile power come true?
Our answer is yes. The innovation, professionalism and sense of responsibility shown by many enterprises in the "anti-epidemic" have reason to believe that China's travel market will be better tomorrow, and China's dream of becoming a powerful automobile country will surely come true.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.