Establish a systematic guiding management plan
Establish a comprehensive customer file management
Education and training is an indispensable part of pet shops. Choose to send a bill to passers-by in the direction of upward flow of people in front of the store. After following the customer for a while, the skill of sending orders is: hello, sorry to bother you, I'll change you a new coupon. This is a pet shop, mainly engaged in all kinds of pets, pet food, pet toys and so on. There are multiple preferential activities during the opening period, and you can get a free one with this form. You are welcome to come.
② Preparation of publicity materials. Including leaflets (including vouchers), two X channels (image+promotion), two posters, flags and other sketches.
③ Follow-up service of customer service after opening. For registered customers, we will provide free telephone follow-up service to increase goodwill and promote the second purchase opportunity. When a pet shop conducts activities for a certain area, let consumers know clearly that the pet shop not only has good product quality, but also can learn some relevant pet knowledge and a good service environment while enjoying your products.
Thinking about what consumers think and worrying about what consumers are anxious about is the key to the follow-up after-sales service of pet stores. Perfect customer file management is an important measure to optimize terminal management, because customer file management strengthens the management ability of forms to terminals, serves consumers and makes after-sales service more meticulous and thoughtful. According to the records of customer files, customers who purchase a certain amount can become members and get a birthday present provided by our store in the birthday month. Members can participate in points redemption activities. Reward products are based on the product POP posters provided in the current season, and the accumulation of reward points starts from the second consumption of customers after they become members.
① The planning of pet store terminal image. Develop a brand identification system centered on brand core value to integrate all value activities. Constantly promote the appreciation of brand assets, and lead all marketing communication activities with brand identification system.
② Improve the brand image construction of pet shops and plan the terminal cl management in a unified way. The unity of vision is to keep the content conveyed by a stage consistent. The image output of pet shops can unify all packaging-based visual expressions under the concept of packaging, and brand-based visual publicity can give consumers a visual impact effect, make them easy to accept and identify, and form the desire and motivation to buy.
Proper professional knowledge training and company policy indoctrination can help pet shops to establish scientific and serialized after-sales service, stabilize the relationship between pet shop owners and employees, and also help to improve product communication with consumers.
To sum up, skilled promotion and standardized management can effectively enhance the market competitiveness of pet stores. At the same time, after-sales service is a broad concept, which has its own characteristics and specific service mode when combined with the pet industry. Compared with different stages of development, after-sales service also needs to be flexibly adjusted at any time, which has become the essence of pet store management culture and made more consumers feel meticulous care.