First, design orientation.
1. Visual effects: technology, environmental protection, pursuit, stability and image.
2. Design vocabulary: technology, internationalization, graphic culture and decoration.
Second, the design theme:
"High-tech, Green and Natural"
Third, the composition interpretation:
1, logo takes science and technology as its concept, green as its foundation, and Lenovo as its foundation, so as to fully display the concepts of "Jiesheng Chemical Industry" and "Science and Technology Serve Life".
2. The basic elements of this logo are circles and pentagons, which are easy to be associated with the structure of molecules and atoms and conform to the industry characteristics of enterprises; The Pentagon is a "J", which is transformed into an upward bird. In order to show the development of corporate culture and career, it can be said that form and spirit are integrated and have no shortcomings.
3. Signs are mainly green, sky blue and orange. The cylindrical structure is green, representing nature, health and stability; The Pentagon is graded in red and yellow, symbolizing the light of the sun and representing hope, vitality, strength and unity; The deformed "J" is sky blue, representing science and technology, development and enterprising.
4. This logo has a wide understanding of extensibility, and it is a good endorsement image, which is easy to argue, read and remember.
5.lgoo graphic culture is not only the artistic style of international design, but also the time style of contemporary enterprises. It communicates with the public with simple and vivid graphic language, which enables the rapid transmission of enterprise information and forms the precipitation of brand information culture.