In the final analysis, it is a question of cost. Then we can work out some cost problems of wine.
First, let's look at the 95% price of edible alcohol.
According to a platform, the price is 6,800 yuan a ton, and the quantity is 6,500 yuan a ton, which is 3.25~3.4 yuan Jin, with high concentration. According to the 50-degree finished wine, one kilogram of edible alcohol is almost blended with two kilograms of finished wine, that is, two bottles of 500ml finished wine, which is equivalent to one bottle of 1.6~ 1.7 yuan, plus essence.
Secondly, let's look at the cost of grain wine.
Folks say: three Jin of grain and one Jin of wine, but some good wines range from four to five Jin of grain and one Jin of wine. We calculate according to 4 kg of grain and 1 kg of wine, assuming that the average grain is 1 kg of 4 yuan money, then the raw material cost of 1 kg of wine is 16 yuan. Then someone said that the retail price of more than 30 yuan should be enough? In fact, this is not right, just the cost of materials!
Raw materials and processing costs. Pure grain wine is made from corn, sorghum, wheat, rice, peas, mung beans and other crops, and the prices of these grains are not low. Its general liquor has to go through koji-making, mixing, fermentation, distillation, storage, blending, packaging and other processes. The wine in Maotai Town is Maotai-flavor wine 12987 process. After several years of cellar aging and blending with old wine, the whole production cycle takes nearly five years, which also increases a lot of costs.
Labor and welfare costs. This is relatively the highest cost. A winery needs general workers, bartenders, quality inspectors, sales and management personnel, etc. Salaries vary from place to place, with a monthly salary of 3,500 yuan per capita, plus social security and other benefits stipulated by the state.
Time cost. It takes several years for the base wine to reach a good taste, and this cost cannot be ignored.
Fixed assets and consumption costs. Such as: site fees, utilities, machinery and equipment fees, maintenance fees.
National taxes and fees. Wine companies pay high taxes, including value-added tax, consumption tax and income tax.
Advertising fee, public relations fee, consumables fee, packaging fee, intangible loss fee, etc.
In this way, the cost of a good bottle of wine is 50-60 yuan (only a rough calculation, depending on the actual situation). The basic retail prices are all above 80 yuan.
Therefore, the cost of grain wine will be more than that of alcohol distillery, and the price will be higher. Those grain wines that are below the market price are either sold at a loss by the merchants, or the cost is reduced by using "special" technology. This is my imagination. But many unscrupulous merchants will also call alcoholic liquor grain wine and sell it at a high price. Are you still drinking a few dollars of "grain wine"? Then throw it away quickly!
Nowadays, people pay attention to brand and packaging, but they don't know that good-looking bottled wine can hardly drink pure grain wine. However, the wines of big brands are not necessarily good, and the wines of small and medium-sized workshops are not necessarily bad. Even the wines brewed by some farmers are better than famous wines. Just like the pork raised on a large scale now and the pork raised by our farmers, although they are also pork, they are far from each other. Domestic pork is delicious and the price is more expensive than raising pork.
Many brands of wine on the market are expensive, but are they the best? No, according to deyujiuye666? As far as we know, many loose wines in Maotai Town are comparable. There are many pure grain Khun Sa wines in Maotai Town, but we still need channels and relationships to get good Khun Sa wines. Good wine also needs Bole to find, and good wine will eventually be given to the right person!
This is probably an analysis. I don't know if it is comprehensive. If there are any shortcomings, we can communicate together.
Original author healthy sauce ~ Xiaoliu