In recent years, with the rapid development of the mobile Internet and the arrival of the 5G era, short videos have become the current dividend trend.
Using video as a marketing tool is easier to get users' love than text and picture marketing.
The advantages of video marketing are small investment, low threshold and quick results.
Video marketing is durable and suitable for long-term project operation.
To do video marketing, we must first understand video marketing and know where its traffic comes from.
The traffic sources of video marketing mainly include the following sources:
1, the platform's own flow.
What do you mean? It is the traffic that you upload the video to the platform and the platform gives. Here you can get more traffic by optimizing keyword ranking.
2. Baidu video search traffic
There is a video search in Baidu search engine, for example, we search for "ps tutorial" in Baidu search engine.
After searching, you will find a Baidu video search results page here. Similarly, you can optimize the ranking search through keywords to achieve better video playback.
3, search engine long tail traffic
Long tail words mining search, you can use the webmaster to search the website. This long tail word mining is very helpful for keyword ranking.
4. Drainage outside social sharing station
Share marketing videos to post bars, Tianya and other places for free to share and get traffic.
Let's call it a day. I will share more about video marketing step by step later. Welcome everyone to pay attention and leave a message. Thank you all.