With the rise of retail terminal power and the strong development of e-commerce, it is an inevitable choice for pharmaceutical commercial enterprises to extend their services to retailers and medical institutions in the downstream of supply chain, which can not only effectively avoid the risk of single business, but also gain more profit space by optimizing supply chain processes. Then, the following is the optimization method of pharmaceutical supply chain that I have compiled for you. Welcome to read and browse.
Provide value-added services for the downstream
With the rise of retail terminal power and the strong development of e-commerce, it is an inevitable choice for pharmaceutical commercial enterprises to extend their services to retailers and medical institutions in the downstream of supply chain, which can not only effectively avoid the risk of single business, but also gain more profit space by optimizing supply chain processes.
First of all, provide purchasing and warehousing services for retail enterprises to ensure the quality of purchased drugs. For example, supplier management of pharmacies can avoid ordering in large quantities or promoting sales in advance, so that terminal retail enterprises can concentrate on selling drugs; The supply chain management scheme for providing drugs, consumables and needed materials for hospitals can improve the overall efficiency of hospitals in procurement, distribution, circulation in hospitals and use of departments, and reduce costs, expenses and manpower input.
Secondly, provide marketing training services for retail terminals. In a sense, pharmaceutical commercial enterprises are also sales enterprises, and also provide a series of services for retail enterprises to help their marketing ability, including creating their own brands, reducing costs, sales assistance, site selection, commodity display and so on. Through these services, the loyalty of retail terminals has been cultivated and the partnership between the two parties has been consolidated.
Third, provide information technology software service solutions for downstream enterprises. Through the e-commerce platform, we can provide services such as quotation, ordering, inventory and business consultation at any time, integrate platform information, and make valuable information run through the upstream and downstream enterprises in the supply chain, thus improving service quality and grasping the dominant position in the market.
Medical e-commerce integrating medical logistics resources will be the future development direction of the pharmaceutical industry. E-commerce is rapidly promoting the innovation revolution of the industry. Yiyao.com, Ali Health.com and other major medical e-commerce companies have set up online consultation platforms, established a fan base of doctors, and provided online drug procurement for patients, which has brought earth-shaking changes to the traditional medical model. Taiwan Province National Taiwan University Hospital, Taiwan Province Province and other cross-strait medical institutions and medical material distributors? Cdc? Changhua Christian Hospital, etc. Mainland China, such as Sinopharm, Shangyao, China Resources, Jiuzhoutong, Buchang, etc. We are vigorously promoting the innovation and reform of the medical supply chain.
Develop risk management and control mechanism
While pursuing the efficiency of supply chain, enterprises often ignore the risks of supply chain. Supply chain risk often comes from various uncertain factors in the production and operation of enterprises, which leads to the decline of supply chain efficiency and the increase of cost. To avoid this kind of risk, we must choose strategic partners, and have sufficient prediction and preventive measures for the risk.
First of all, when optimizing supply chain enterprises, especially when selecting drug suppliers, we must comprehensively consider the value-added services provided by drug manufacturers in order to improve customer service quality, increase product market share and meet the downstream customers' handling of drug return problems.
Secondly, establish an efficient information transmission channel in the pharmaceutical supply chain and optimize the decision-making process, so that the information flow, logistics, business flow and capital flow in the supply chain are relatively transparent, and the forward and reverse logistics are easier to track, thus reducing the inventory backlog.
Thirdly, in the process of cooperation, supply chain enterprises can provide flexibility to each other through contract design, which can partially eliminate the influence of external environmental uncertainty. For example, Jiuzhoutong supply chain distribution channel payment policy allows customers to conduct barter transactions when funds are tight.
Finally, the supply chain process reengineering. Such as the downstream market of Jiuzhoutong pharmaceutical supply chain? Zero inventory? Pharmacy trusteeship mode, through the process reengineering of supply chain, eliminates non-value-added links and ensures the safe and efficient operation of supply chain.
Logistics management optimizes resource allocation
From the location of single point warehouse and the distribution of space in warehouse to the design of warehouse network and the distribution of inventory; From the stowage of means of transport to the management of carriers, to the organization of multimodal transport, to the arrangement of freight routes; From the application of logistics technology and equipment, to the standardization of technology and process, to the networking and intelligence of logistics IT system; From the arrangement of specific logistics operation links to the design of overall logistics management scheme, including? Cost+benefit? Technical and economic analysis centered on logistics management is a process of optimizing resource allocation.
To achieve the lowest total cost of customer logistics, it is necessary to make overall arrangements for various logistics operations. Different customer service needs will put forward different requirements for resource integration. Obviously, the wider the scope of logistics management, the more links it covers, the greater the possibility of unified management and overall coordination, the greater the operating space for reducing the total cost of logistics, and the higher the requirements for logistics enterprises.
New model of hospital drug supply chain
In the context of medical reform, while the drug supply chain has developed to maturity, we have to do some thinking. There are some innovative models in domestic hospital drug supply chain, such as the trusteeship model of Nanjing pharmacy, the 5+/kloc-0+3 model of Shanghai, and the SPD model of Tianjin ophthalmology. While integrating the international advanced models, it highlights the characteristics of China and promotes the pharmaceutical circulation industry to play its due value.
In fact, the above supply chain is only the beginning. According to the level, characteristics, information level and hospital management concept of each hospital, find a moderate and suitable scheme. Which supply chain model is more successful? It is believed that there is no best scheme, only the most suitable scheme, and its process is gradual. This also requires all circulation enterprises to jointly create, so that upstream and downstream enterprises can see the industry value.
In short, with the economic globalization, the extension of industrial chain, the maturity of information technology, especially the popularization of concepts such as strategic alliance and supply chain management competition, more and more logistics enterprises have positioned their future development strategic goals as supply chain management services. The core mode of drug supply chain management is the establishment and management of strategic partnership among drug manufacturers, suppliers and terminal sales, which requires the establishment of an information sharing system of drug supply chain, the timely transmission of information, the supervision of drug logistics and the reduction of inventory, thus reducing the cost of the whole supply chain and bringing room for price reduction for terminal pharmaceutical products.
Comments:
The Commercial Branch of China Pharmaceutical Materials Association is cooperating with Shenzhen Xinquan Health Network Company to build a pharmaceutical supply chain for industrial and commercial enterprises, medical institutions (pharmacies) and other enterprises? Internet plus tripartite logistics+finance? Service platform. On this platform, online enterprises can enjoy interest-free loans (order factoring) for up to 60 days as long as they generate sales or purchase orders on the platform. This means that upstream enterprises can quickly withdraw the payment, and downstream enterprises can enjoy interest-free funds to pay the payment; At the same time, as an important node, commercial companies can provide drug warehousing and distribution services for upstream and downstream customers. It is reported that the project plans to select pharmaceutical tripartite logistics enterprises for cooperation nationwide.
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