1. Store location is good and rent is high.
We often say that every inch of land is precious. This is the way to choose a business address. A good address is usually expensive.
Many small businesses rely on the quality of store websites. The more mass businesses, the more willing they are to invest in stores. Don't be afraid of high store rents in busy areas where store rents are high. Under normal circumstances, as long as there is no problem with your business direction, business strategy and selected source of goods, it is often a high investment and high return in these places. Of course, before investing, you must carefully analyze how much profit you can bring by choosing this store and investing this money, and whether the profit margin of the goods you want to sell here is large enough.
To start a business, we must first understand the importance of a good store location, and don't be scared away by the high store rent. Some entrepreneurs have a wrong consciousness: they would rather invest more in shops than pay high rents. However, although a good dock is worth an inch of land, in general, the money you earn will always greatly exceed the rent. Because the high rent of a good store is not formed in a day or two, nor can the landlord raise it at will. It is formed by the long-term profit sharing contest between the landlord and the rent.
2. Advantages and disadvantages of "Crossroads Store"
Close to the main road, many buses are located downstairs, only a few minutes' drive from the city center, and the traffic is very convenient ... In the past, many shops regarded being close to the main road and the main road as a big selling point. Because of convenience, the boss also favored some shops next to the alley, which once made many shops along the street popular.
However, the prime location of the main road may also become the "dead hole" of store management. First of all, with the increasing traffic volume, the noise and waste gas pollution caused by being close to the main roads run counter to the public's "green, ecological, environmental protection and healthy" living trend. This is the fatal wound of the roadside shop. Secondly, due to the uncertain factors of municipal planning, roadside shops will face much greater risks such as demolition in the future. With the deepening of municipal reconstruction and planning, more and more roads will face the possibility of expansion and reconstruction. In this case, the most vulnerable is undoubtedly the "roadside shop" near the road.
The more pedestrians, the more prosperous.
It is extremely wrong to think that passers-by are their own customers, and the more pedestrians there are, the more prosperous the business will be. If those pedestrians are people with a clear purpose, then these stores can't stop such customers.
Some pedestrians in commercial streets are like this. Pedestrians in commercial streets often have a clear purpose, so I'm afraid few people will go to restaurants on impulse. On the contrary, the pedestrians on the amusement street are different. They don't need to get to any place at any time and accomplish anything.
So when choosing what kind of street to open a shop, we should not only consider the number of pedestrians, but also consider the nature of pedestrians.
A busy area is not necessarily a good shop.
Some places, on the surface, are crowded with people, but in fact they are not places to gather guests. This is why opening a new store in downtown will soon fail, and opening a store in an alley will be an important reason.
The industry you run is in tune with the store location you choose, and the store location is good. In short, as long as it can make your store prosperous, no matter whether the store is in the business center or in a remote alley, it is a good store. Therefore, when you open a shop, you should consider whether the industry you operate meets the needs of people in the relevant areas.
5. The corner position is ideal.
The corner position is ideal. They are located at the intersection of two streets, which can produce a "corner effect". The advantage of corner position is that it can increase the display area of the window. People between the two streets gather here, and more passers-by patronize; You can use more than two * * * to ease the crowd.
Because the shop faces two streets, which side to choose as the main entrance of your shop has become a very important issue. The general practice is to choose a street with a large flow of people as the main entrance of the store, that is, the storefront; One side of the street with low traffic flow is used as a side door.
6. Good peer-intensive business
"Guests of the same trade will come by themselves" is an old saying in business. People attract people, business attracts business, and business is done by everyone, which can create a prosperous scene. With the development of the times, the form of enterprise management is also changing and upgrading.
In commercial operation, in some streets or places, the same kind of goods are concentrated, which is characterized by many kinds of goods and perfect service facilities, and can attract a large number of customers who come here.
For example, in some cities in China, there are some characteristic streets or commodity cities, which mainly deal in certain commodities. This mode of operation is beneficial to both producers and consumers, and it is a clever competitive measure for commodity operators to meet the needs of the market.
Suggestions on the location of the store
1. Choose the venue according to the business direction of your store.
Before choosing a store location, you must first make clear your business scope and business orientation. If you are engaged in fast-moving consumer goods such as daily chemicals and non-staple foods, you should choose to be near residential areas or communities; If you are making durable consumer goods such as furniture and electrical appliances, you should choose a business district with convenient transportation. In addition, we should also consider whether our target consumer groups are mainly for the general public or middle and high-end consumer groups. Simply put, it is to choose a place that can be close to more target consumer groups. Usually, most shops are suitable for choosing blocks with large traffic, especially mature business districts with frequent local commercial activities and dense commercial facilities.
2. Try to avoid being located in a street subject to traffic control, and there should be a place suitable for parking in front of the store.
In order to facilitate traffic management, many cities will set up traffic control on some main streets, such as one-way traffic, limiting vehicle types, limiting transit time and so on. Shop location should avoid these places. Try not to open a shop on a fenced street in the middle of the road, because it will limit the flow of people across the street. Even if the signboard of your store is very eye-catching, the customers across the street can only "look at the store and sigh". Convenient transportation is one of the conditions for choosing a shop location. It's best to have a bus stop near the store and a bus stop for taxis. In addition, there should be a parking lot or open space in front of the store or its accessories, which will be more convenient for customers to shop.
3. Choose areas where residents gather and the population is concentrated, and don't open stores in areas with fewer residents and slower growth of residents.
Popular areas are basically conducive to opening stores, especially supermarkets, convenience stores and dry cleaners. In the newly developed areas of the city, there were few residents and few people at first. If there is a lack of more floating population, it is not suitable to open a shop. Although sometimes opening a store in a newly-built area can sell goods exclusively, it is often difficult to support the daily operation of the store because there are few customers.
4. It is necessary to know in advance whether the store is likely to be demolished in the near future, and whether there are property rights disputes or other problems in the house.
With the rapid development of the city, business may encounter the transformation of the old city. To open a shop, we must first investigate and understand the local urban planning and avoid opening a shop in a "dangerous" area that is easy to move. When renting a house, we should also investigate the purpose of the house, such as the quality of the house, whether the owner has property rights or other debt disputes, and so on. Ignoring these details will often lead to the premature death of the store and bring huge losses to itself. 5. Pay attention to the characteristics of the street where the store is located and the trend and classification of street passenger flow.
A street will form its own different characteristics because of different traffic conditions, history and culture, and location. It is necessary to choose streets with smooth traffic and large traffic at both ends of the street and avoid opening stores in "dead ends". The location and orientation of shops are also important. The facade of the storefront should be as wide as possible, and attention should be paid to shelter from the wind in winter when facing north, shading in summer when facing west, and so on. On both sides of the same street, the passenger flow is not necessarily the same because of the walking habits of pedestrians. It is necessary to carefully observe the direction of passenger flow and choose the side station with more passengers. Long-distance bus stations, railway stations and urban traffic arteries, although the flow of people is also very large, but the passenger flow speed is fast, many people do not want to shop, and the detention time is short. To open a shop in these places, you should choose carefully according to your own business needs.
7. Choose a community with similar shops, or choose a professional market suitable for your own shops.
"Shopping around" is a shopping method that many people often use. It is easier to attract more target consumers by choosing neighborhoods with similar shops. Don't worry about fierce competition. Gathering related stores helps to increase the attention of the same target consumers. Electronic market, flower market, building materials market and other professional markets or shopping malls are also good choices for opening stores. It should be noted that when choosing professional markets or shopping malls to open stores, we should examine the management level, scale and local influence of these markets and shopping malls. Be cautious about small scale, short opening time and poor management level.
Five principles of store location
First, you must follow the object. Before entering a region, investigate the competitors in the region and choose those who are close to you and successful in the store location. Also pay attention to the location of competitors' stores as the center and spread around. More importantly, it must be noted that the location of the selected store must have sufficient market capacity.
Second, learn to ride.
For people in the early stage of starting a business, they must pay attention to the site selection when choosing a site, and they must be able to hitch a ride intelligently. They can not only be neighbors of similar products with good business, but also cooperate with other industries by virtue of their good interpersonal relationships and connections to achieve a win-win situation, making it easier for their newly opened stores to bring good development.
Third, sweep the street yourself.
In short, this is an opportunity for you to go on a field trip in person or send someone to find the available store space on the spot.
The first is to determine the key street sweeping areas. Tools for sweeping the street should also be available, including paper, pens, cameras, basic information forms of houses and other recording tools, including mobile phones, local maps and self-made road maps. It is also very important to make a field trip to the street sweeper. Besides the rental information, we should have some specific basic knowledge and understanding.
Fourth, find a professional intermediary.
Real estate agents generally have rich networks and resources, but the good and the bad are mixed. We should make good use of their resources and pay attention to the distinction so as not to be deceived.
1. Ask and determine as many agents as possible who are dedicated to the store.
2. Verify the strength and credibility of the intermediary, and determine several companies ready to cooperate.
3. Negotiate with the selected intermediary to inform the detailed site selection requirements.
4. There is a special person who is responsible for communicating with the intermediary every day and tracking its location information and progress.
5. Evaluate and determine the store site recommended by the intermediary.
Verb (abbreviation for verb) publishes an advertisement.
Whether it is the operation of enterprises or the development of some storefronts, we must have a clear understanding of site selection. It is more important to learn to publish advertisements in the process of site selection. The media of advertising is very important, at the same time, we should pay attention to the choice of advertising forms and the prediction of the communication effect of advertising communication methods.