In the case that the national flour processing capacity is surplus, the competition in the flour market is extremely fierce, and most flour processing industries are depressed or even on the verge of bankruptcy, Wudeli Flour Group Co., Ltd. has an average annual operating rate of more than 330 days, a production and sales rate of 100%, an increasing market share, and products are always in short supply. Wudeli flour is sold all over the country. In the grain and oil wholesale markets at all levels in more than 300 large and medium-sized cities across the country, the distribution points of Wudeli brand flour can be seen everywhere, and enterprises, institutions, universities and individuals can often be seen queuing at various sales points to order or buy Wudeli flour. At the same time, "Wudeli brand" flour is exported to Russia, Mongolia, North Korea, Myanmar and other countries; Well-known brands such as California Beef Noodles, Malan Lamian Noodles, Goubuli Steamed Bun, etc. It is also processed with Wudeli's special flour.
More and more well-known brands are based on stable product quality and honest management, which is the principle followed by the healthy development of Wudeli Group. Over the years, Wudeli Group has been committed to building its own brand and image with the real strength of the enterprise, rather than pulling the strength of the enterprise with popularity. Five or six years ago, the market did not care about the existence of Wudeli, and no one in the flour industry could have predicted that Wudeli would become the leading force in the flour milling industry in China today. However, Wudeli strives to practice the business philosophy of "five benefits" at every step, and never slackens its efforts to maintain the stability of quality and integrity management, thus successfully shaping its own image and brand. For a long time, Wudeli has strictly implemented process standards and quality standards in quality management, and all departments have established a strict post responsibility system with clear rewards and punishments; In the production process, only wheat cleaning has to go through 15 procedures, and flour milling has to go through 17 procedures, each of which has higher standards and requirements, thus ensuring the quality of flour. The one-time qualified rate of products is over 99%, and the ex-factory qualified rate is 100%, thus realizing "zero" quality complaints. With Wudeli Group doing its best to make its quality, reputation and brand deeply rooted in people's hearts, Wudeli's reputation has also risen sharply. At the end of 2003, General Secretary Hu Jintao went to lankao county, Henan Province to express his condolences to the farmers who suffered from the breach of the Yellow River. The words "Wudeli flour" were clearly visible on the flour bag he carried with him. A Tibetan grandmother in Lhasa can't read Chinese characters. She took the Wudeli flour bag and said to the seller, "I want this brand."
Wudeli Group made full use of the advantages of local raw grain and its own strength, gave full play to its leading role, vigorously developed order wheat, and successfully embarked on a road of agricultural industrialization management of "company+intermediary service organization+farmers". Shan Zhimin, chairman of the group company, Shan Zhiguo, president of the group company, and all employees firmly regard quality as the life of the enterprise, focus on strengthening the advantages of scale, quality and brand, and adhere to the concept of "five benefits" as always. Nowadays, a healthy, stable and sustainable leading milling enterprise rises in the Central Plains.