Zray increases the price of Nanyi sausage, does the star effect have a great influence on the goods?

Speaking of Zray, everyone is familiar with him. His TV series "Family with Children" is a work we are very familiar with. Recently, Zray was filming in Nanjing Art Institute. Zray ate a sausage during the break. As a result, sausages rose by 50 cents the next day, which also made many students from Nanyi surf the Internet? Crying? Zray read their comments and wrote a blog to reply to everyone, saying that he wanted to talk to the boss and see if he could restore the price of sausages.

From this incident, we can also see how influential the popular stars are. Eating just one sausage can affect the price of sausage. Many people may not understand why the star effect has such a great influence on commodities. In fact, this is related to the following factors.

1, improve product awareness After Zray ate sausages, the sausages in this store attracted people's attention, aroused people's constant discussion, and also improved the popularity of sausages in this store. This also gives the sausage in this store a star aura, which will attract many consumers to buy it. The boss also thinks that his sausage has a star aura, so it will increase the price.

2. Things are rare. China has a population of more than one billion, but there may be less than 1000 famous stars like Zray, which makes people focus more on these popular stars, and their actions will be paid attention to by us. Therefore, it is understandable that Zray can get a hot search even if he eats a sausage.

3. Will the star effect make consumers? Follow? Psychological Zray's sausage eating has become a hot topic through continuous marketing and communication. People often like hot things, and at the same time, people will have a kind of? Follow? Psychological effect, thus stimulating people to buy goods. Therefore, the star effect can encourage and stimulate consumers' willingness to buy, which is one of the main purposes of finding celebrity endorsements.

Although I don't object to the fire of entertainment news, such as the price increase of sausage in Zray, we should not pay too much attention to entertainment information. Excessive entertainment is not conducive to our healthy life. Entertainment is just a part of life, not the whole thing.