The following are some excerpts from the white paper.
The inflection point has arrived, and the degree of digitization needs to be improved.
Commercial real estate connects merchants and consumers, and its digital transformation process also needs to be carried out around all links, forming a complete closed loop of "front-end data collection-back-end data analysis-feedback to front-end digital marketing". ? With the development of 5G applications and related technologies, the digital system of commercial real estate will show greater tension. On-site service, faster intelligent identification and data acquisition services will raise the upper limit of indoor accurate navigation/intelligent shopping guide services; In digital marketing, the application of ultra-high definition video and VR will also bring a more immersive shopping experience.
Innovation is accelerated and business models are iteratively upgraded.
With the further upgrading of Internet of Things, artificial intelligence technology, VR/AR and other technologies, it will explore a broader application scenario and value space for the digitalization of commercial real estate. ? Especially when the consumption data accumulated by the shopping center is much higher than that of the merchants, it can be stratified around the consumer groups and the consumption demand is diversified. More accurate data portraits will also shape shopping centers in the opposite direction. On the one hand, it is to cultivate and empower the vertical business entities operated by businesses, on the other hand, it is to catalyze a single scene, and under the integration of physical space and digital space, it has evolved into a theme living space that directly connects consumers, making it possible to become a medical shopping center and a healthy shopping center.
If you need the full version, you can send it privately. I hope to adopt.