Enterprises hope to develop e-commerce as soon as possible, just to take this opportunity to be in a favorable position in the competition. Domain name registration is the first step to develop online services. Without a domain name, it is difficult to build the trust of visitors, and it is also difficult to establish your own brand on the Internet. Just like in the real world, when we start a company, we must first give it a name, just like when we set up a business site on the Internet, we must first give it a name-domain name.
Domain names on the Internet, like trademarks, are one of your signs. People are registering domain names quickly. As a thoughtful and far-sighted businessman, the sooner you act, the more likely you are to get the domain name you want. Domain names on the Internet are limited-because there is only one domain name.
The media reported a large number of incidents in which English domain names of well-known domestic enterprises were registered by overseas institutions or individuals. Therefore, some well-known enterprises have recognized the value of domain names, but most of them only registered domestic domain names, ignoring the most valuable international top-level domain names. The latest survey shows that most domestic enterprises do not have international top-level domain names named after their own company's Chinese pinyin. For example, the most valuable domain name of General Motors is general.com, but it was registered by other foreign companies six years ago. Qingbeer.com, a famous brand of Tsingtao Brewery, was recently registered by Canadians, and the loss of domain name as intangible assets of enterprises is permanent.
Domain name registration generally follows the principle of first application, first registration and first possession, and any unit or individual in the international domain can apply. Therefore, when these enterprises have not realized that the network economy is an inevitable trend, or just realized this awareness but it is a bit slow, the network trademarks that should belong to them are no longer owned by them.
Technically speaking, domain name is just a way to solve the problem of IP address correspondence in the Internet. Internet domain name is the name of a server or network system on the network. Domain names are unique all over the world. The form of a domain name consists of several English letters and numbers, and is divided into several parts by ".".For example, it is a domain name, which can be accessed accurately by people who access the Internet all over the world, whether it is an international or domestic domain name. From a commercial point of view, domain names have been hailed as online trademarks of enterprises. No enterprise does not attach importance to the logo of its products-trademarks, and the importance and value of domain names are also recognized by enterprises all over the world. 1998 Within one month in March,179,331generic top-level domain names were registered globally (according to InterNIC data), with an average of 5,977 domain names registered every day and 25 domain names every minute. This record is increasing by 7% every month. The number of domain name registrations in China has increased sharply from more than 300 before the end of 1996 to11998, with a monthly growth rate of 10%.
2. Master Plan:
According to the actual situation of customers, we provide tailor-made design planning, combine the characteristics of industry and specialty, professional artists carry out exquisite page packaging, make enterprise characteristics, meet customer requirements, and establish a fully functional site for enterprises. Generally speaking, a functional website needs to include columns:
Company introduction: publicize the company background, overall image, business performance, grand blueprint, etc.
Company organizational structure: introduce the company's organizational structure, departmental functions and contact information.
Business introduction: show the company's honorary certificate, etc. And improve the company's brand and reputation.
Product introduction: display the pictures and text information of the company's products and realize the initial network marketing.
Raw material purchasing demand: show the raw materials needed by the company and further expand the purchasing sources of the company.
Introduction of after-sales service system: introduce the after-sales service system of enterprises in detail, and further expand the introduction of enterprise partners.
Contact information: Other columns can be set according to the needs of enterprises.
3. Website construction
How to attract customers for a website should not only promote corporate image and display products, but also give full play to the characteristics of the fourth media-interactivity, and provide users with convenient and practical pages.
In addition, the Internet, as a kind of media, has the advantages of long-term and interactive, which traditional media do not have. But unlike TV advertisements, TV advertisements can be inserted in TV dramas or movies to attract or force users to accept them. Advertising through the internet can only attract users as much as possible on the content of the website itself, and strive for them to collect your website into favorites and take the initiative to browse your website next time. To do this, besides the content of the website should be substantial, novel and readable, the content of the website should also be constantly updated.
In addition, a website must be able to fully mobilize the participation of visitors, so that visitors can browse your website regularly, such as conducting some prize-winning surveys, prize-winning questionnaires and other activities on the website regularly, and introducing membership system and points system.
4. Website maintenance:
After the website is built, we should also consider the maintenance of the website. In our opinion, there are two reasons why most websites in China are poor in content and unattractive: First, service providers do not provide their due services; In addition, our customers (you) did not correctly understand the rules of website operation when building the website, thinking that everything would be fine when a website was built, paying insufficient attention to website maintenance, or underestimating the workload of website maintenance.
Many people spend the most energy and budget to build a website, thinking that after the website is completed, they can "wait for the rabbit". Some websites indicate that the last update was two years ago, or the time in their copyright statement was several years ago, and almost all visitors are not interested in visiting outdated pages.
Just like planting crops, sowing seeds in the ground is only the beginning, and it needs constant fertilization, watering, pest control and weeding to get the harvest.
Website maintenance includes many aspects: website page information maintenance and technical maintenance.
Website page maintenance includes: creative modification, information addition, deletion and update; Graphic processing; Page special effects processing; Network audio and video files; Website structure adjustment.
Technical maintenance includes domain name resolution; Virtual host maintenance; Database system maintenance; CGI, JAVA, ASP program maintenance; Maintenance of website information publishing system; Statistical report of website visits; Comprehensive management of websites.
5. Website promotion:
After the website is built, we should consider the promotion of the website. The promotion of the website is to enhance the popularity of the website through various effective means, increase the number of visits to the website, and let your potential customers know some means of your website. Generally speaking, website promotion can adopt the following methods:
Register Yahoo, Sohu, Sina and other search engines. , release supply and demand information, company introduction, etc. On the professional business information website, exchange advertisements with other websites, advertise on other websites, and promote your company and website by advertising email. Combined with traditional media advertising.
Many people spend a lot of money to build websites, but they have not achieved the expected results, and some even have no effect because their service providers have not provided promotion services. No one visits is the most common reason for website failure. More than 90% website owners are very dissatisfied with the number of visitors their websites attract. People usually expect that after they set up their own websites, potential customers can see their own websites online. There are two possibilities for potential customers to visit their own websites. First, visitors can find or discover websites from the internet without knowing them in advance, so as to visit them. In another case, visitors can visit the website by entering its URL address in the browser. Most people understand the former, but the latter is the real meaning.
Potential visitors directly enter the URL in the browser to visit, provided that they know the URL in advance, which requires the website to have a high reputation. The way to improve popularity is to advertise in newspapers, magazines, street signs and other traditional media. Another way for visitors to visit is to make the website easy to visit or easy for visitors to find. The main method is on the search engine.
Register a Chinese search engine
Log your website and related pages into 30 famous Chinese search engines in China, such as Yahoo! , Sina.com, Sohu, Netease, Youyou, Soso, Jobimin, Ivy, Polaris, Huahao Netscape, Keshi Engine, Capital Online, Discovery, China, China Rhubarb Leaf, and Zhongjing Search, so that customers can find your company and products (services) very conveniently. 95% of the visits come from major search engines, so it is very important to log in to search engines. Search engines are all logged in manually. At the same time, according to the content of your products and services, your web page is also logged into professional search engines and search engines you require. Although we can't guarantee that you are among the best, we will try our best to make your website among the best. You can choose our free registration web service and submit your webpage to 60 Chinese and English search engines at the same time.
Register in major English search engines. According to the actual needs, it is registered in more than 50 famous foreign English search engines such as Altavista, InfoSeek, Hotbot, Excite and Webcrawler. The website needs English support.
Publish information on business information network and industry website
Publish the pictures of the products (services) you need to publish to nearly 100 commercial websites such as Alibaba, China Market, China Commercial Network, Shangqiao, Wanguo Commercial Network, Yixun Network, Online Enterprise, China Yellow Pages, China Enterprise Online, China Commercial Network, China Commercial Network, China Manufacturing Network and China Industrial and Commercial Network, or further publish them to professional websites in your industry according to your requirements. This form of information release is particularly important for enterprises and individual businesses, which can bring you the most direct supply and demand information and the fastest feedback information.
Effective link exchange
It is an effective promotion method to increase site visits through link exchange. Through the exchange of links in the website, the visitor will find that he/she has a multi-directional, relevant and comprehensive choice. When a person is faced with multiple choices, his/her courage to place an order will multiply! The two sides in link exchange must be non-competitors and complementary. It is this healthy and win-win relationship that maintains the stability and long-term nature of the exchange chain.
Promote services by e-mail
Establishing corporate brand image, transmitting corporate information and cultivating corporate customer base through e-mail has become a new strategy of corporate marketing communication.
Therefore, many enterprises have begun to attach importance to the standardization and standardized management of e-mail. For example, by formulating creative e-mail templates, it is coordinated with corporate websites and echoes with offline marketing strategies of enterprises, which reflects the vertical and horizontal integration of online marketing communication and forms another important core of corporate marketing culture.
Compared with traditional media advertising, more and more surveys show that online marketing through e-mail will become the mainstream of future marketing. ForresterResearch predicts that by 200 1 year, almost half of Americans will communicate by email. 1999, more than 33 billion normal mails were sent, and it is estimated that by 2002, this number will increase by more than 10 times. At present, domestic website operators have also seen this, and it is a good proof that they often receive advertising letters from mailboxes.
6. Online marketing of cooperative websites
As the basic application of Internet, supply and demand information is increasingly favored by enterprises.
There is a reality on the internet now: we can't identify the operator hidden behind the IP address, that is, you don't know whether you are dealing with people or other things online (many websites use software to chat with people). Of course, this is just an example.
On the internet, we have no way to identify the authenticity and timeliness of a piece of supply and demand information. Many websites increase the quantity of supply and demand information by various means in the early stage for traffic, without considering the authenticity and timeliness of these supply and demand information, which leads to such a phenomenon: we can get a lot of supply and demand information from the Internet, but most of them are useless. We wasted a lot of energy and got a lot of information from the internet, but it was useless after careful analysis and investigation! We often hear such words! This is a big blow to users who just started surfing the internet!
Regional considerations. When we consider the relationship between supply and demand, many enterprise users simply publish supply and demand information on famous international or domestic supply and demand websites, without considering the geographical restrictions. Although there is also feedback, the customer is too far away and gives up after comprehensive consideration. How to choose the supply and demand information website in this region or a certain region has become a test for enterprise users. The wrong choice will directly lead to the useless online release of your supply and demand information!
Selection of keywords. For enterprise users who are inexperienced in the Internet, in their concept, as long as the supply and demand information is clearly described, they simply publish the information on the Internet without carefully considering keywords or classification. This kind of supply and demand information is often submerged in the vast amount of online supply and demand information, which can not achieve the expected results.
Rethinking on timeliness. A key question to consider when publishing supply and demand information online is: How long can your supply and demand information exist on the home page of this supply and demand website? If it is only saved for a few hours or a day, it will be squeezed into the database for checking, and such supply and demand information may need to be re-sent!
A complete catalogue of supply and demand information websites. The website catalogue of Japanese supply and demand information has been established, and it is still being continuously increased and improved, which can meet the requirements of various supply and demand information release and feedback put forward by customers.
Using the principle of search engine, Richong has developed several programs running on the server, which can quickly complete our information collection, collation and release. The development of these programs has greatly improved our overall work efficiency. Emancipate the information editor from the complicated work of online collection and publication, and spend most of his energy on the optimization of all kinds of information. This ensures better and better professional services for customers.
Richong has established an agency system all over the country. Richong's agents can obtain detailed, effective and true supply and demand information from local enterprises. The information in the supply and demand information database is complete and true, which is convenient to provide customers with completely true supply and demand information and completely solve the untrue supply and demand information!
Our customers need to provide detailed supply and demand information. Ricong will make a detailed special plan according to the customer's requirements, and designate a special person to be responsible for customer service. Customer's supply and demand information is not only published in our own supply and demand information database, but also published in the effective supply and demand information website, which is constantly re-published for enterprises according to the update cycle of specific websites.
All the feedback information has been optimized by the staff and turned into classified, clear and targeted information, which is fed back to customers in time according to their requirements, so as to serve customers to the maximum extent.
Customers can customize the requirements according to their own needs.