Melatonin advertising is boring because it is too vulgar, and boring because of repeated bombing. What consumers are tired of is the form of advertising, not the product itself. This is also the advertising marketing strategy of melatonin. Shi Yuzhu once said, "Whether consumers like your advertisement or not, one of the main purposes of your advertisement is to impress consumers. If consumers can't remember good advertisements, let them remember bad advertisements. " . Because consumers are not absolutely rational when buying products, and the information they have is not comprehensive enough. When a consumer buys a product, faced with a wide range of choices, he often chooses a product that impresses him. Melatonin advertisement is the legendary "bad advertisement". Its straightforward advertising language and intensive bombing have made many consumers remember the brand melatonin. Of course, to make consumers buy products, it is far from enough to rely on the bombing of advertisements. The reason why sales of melatonin are far ahead is the profound insight into consumer psychology. If insight fails, no matter how well advertising is done, the more products fail. At that time, many health care products were mainly based on the efficacy of health care products, such as improving sleep and keeping fit. . Shi Yuzhu visited many families and chatted with the old lady before advertising melatonin, and found that the psychological implication of melatonin and other health care products in consumers' psychology was greater than its utility value. If melatonin is used as a gift, consumers will accept it more easily. Therefore, melatonin is uncharacteristically, taking gift-giving as the main appeal of melatonin, changing from efficacy appeal to emotional appeal, so that more consumers are willing to pay for it. The advertisement of melatonin is not good, but the sales volume is good, mainly for two reasons: 1, the advertisement is not good, but it is easy to spread and impress people; 2. Melatonin successfully hit the psychological demands of consumers.
Answer: dal didn't learn the code well. The advertising dog who switched to marketing invited you to pay attention to marketing flight together.