20 17 On August 30th, Yili Group became the only official dairy partner of Beijing 2022 Winter Olympics and 2022 Winter Paralympics, and Yili became the only healthy food enterprise in China to serve both the Summer Olympics and the Winter Olympics.
Extended data
The development of Yili can be said to be the historical epitome of china dairy from small to large and from weak to strong. Since 1950s, the cooperative dairy farm in Huimin District of Hohhot has developed from only 95 professional cattle farmers to a leading dairy enterprise in China today. The legendary development history of Yili for more than 60 years has not only become a banner of china dairy, but also initiated the "liquid milk era" in China.
Yili brought china dairy to the world stage through the Olympic Games and the World Expo. In the "20 15 Global Dairy Ranking" issued by Dutch cooperative bank, Yili ranks among the top dairy enterprises in the world. After 20 14, Yili once again became the first Asian dairy company in the global dairy industry.
In 20 17, the total operating income was nearly 80 billion yuan and the net profit was 6.452 billion yuan. Corresponding to the continuous growth of performance, Yili's return on net assets has remained above 20% for several years, ranking first in the global dairy industry.
On July 26th, 20 18, in the "Top 20 Global Dairy Industry" published by RABO BANK NEDERL-ANDS 2065 438+08, Yili Group continued to be the first in Asia and remained the first in the global dairy industry camp, reflecting the comprehensive leading edge of Asian and even global enterprises.
Yili uses big data and deep insight into consumer needs; Gather and integrate the world's top universities and research institutes, and successfully combine market demand with scientific research results; China's first "Mother-infant Ecosphere" strategy was released, connecting consumers with Internet thinking.
Yili is the first batch of "Internet and industrial integration innovation pilot enterprises" promulgated by the Ministry of Industry and Information Technology. Yili used Internet thinking very early to realize "internet plus" in various fields such as enterprise production, quality, channels and marketing with the help of Internet technology.
Yili official website-company profile
Baidu encyclopedia-Yili