To say which green and healthy washing brands there are, we have to mention Libai. Libai, as the leader of domestic daily chemical industry and the leading brand in the field of washing products in China, actively responds to the call of the country and practices the new green strategy.
On July 20 16, Libai officially launched the "Green Health Strategy", took the lead in writing "green" into the brand strategy, and actively responded to the call of the state to "accelerate the improvement of the ecological environment".
20 17 Libai launched a series of green and healthy washing products in order to conform to the trend of green and healthy living and the demand of consumers for green and healthy washing products.
Brand spokesperson
From 65438 to 0997, Libai invited Peisi Chen as the brand spokesperson to shoot a series of advertisements for Libai Washing Powder and Libai Detergent, which successfully shaped the public image of "Libai". Libai's brand concept was widely accepted by ordinary people with Peisi Chen's humorous expression.
1999, Libai invited Ruby Lin, who was very popular because of Princess Zhu Huan, to endorse Libai toothpaste. "Tintin, Tintin, Libai helps you" is well known, and Libai has also rapidly extended to the field of oral care.
In 2003, Libai invited Au Yeung Fei, a Hong Kong movie star, and Ethan, a popular actress, to endorse their washing powder products and co-star in Libai's advertising video. This combination of North and South is funny and playful, with a good combination of temperament and personality, and the interpretation of advertising plot is also in place, which greatly enhances Libai's brand influence.