He once worked in Heilongjiang Wandashan Wokang Food Co., Ltd. as the marketing director.
Successfully operated Wandashan Honey Gowasu, Wandashan Cool Edge Soda, Guozhen Blueberry Juice, etc.
Chinese name: Fan Kecheng
Alias: Fan Lijiang
Nationality: China.
Ethnic group: Han nationality
Place of birth: Harbin
Date of birth: 1982.9.29
Occupation: Sales Director
Graduate school: Asian Business School
Belief: Tibetan Buddhism
Main achievements: CEO of Shanghai Sanyanxiang Brand Planning Co., Ltd.
Co-founder of "Dealer House" investment platform
Operating partner of Mido Data Engine
Representative works: building team cohesion, beverage market operation manual, performance management.
Education: EMBA
outline
Now I work in Heilongjiang Wandashan Wokang Food Co., Ltd. as the marketing director.
Successfully operated Wandashan Honey Gowasu, Wandashan Cool Edge Soda, Guozhen Blueberry Juice, etc.
Main work
"Beverage Market Operation Manual" is a book written by Fan Kecheng based on his years of sales experience. It is a must-read manual for employees of Wandashan Wokang enterprise, which is well received by employees.
company profile
Wandashan Dairy Co., Ltd. is the holding company of Beidahuang Group, with total assets of 3.63 billion yuan, 24 branches and subsidiaries and nearly 20,000 employees. The annual processing capacity of fresh milk is more than 1 10,000 tons, and it can produce 220 varieties of milk powder, liquid milk, beverage, bean products, rice and wheat products, health food and so on 1 1 series. The sales network covers the whole country, among which raw powder is exported to Southeast Asia and Africa.
20 12 Wandashan Dairy Company established Heilongjiang Wandashan Wokang Food Co., Ltd. with the goal of strengthening and expanding Wandashan brand, integrating the advantages of original ecological resources in Heilongjiang and building a national food safety base. Since its establishment, Wokang Company has inherited the core genes of Wandashan Dairy Company's honesty and strict quality control, born the core concept of "tracing back to Wei Zhen", and formed a corporate culture of "dedication, accuracy, diligence and sensitivity", which provides consumers with safer and healthier quality food and plays a cornerstone role in China's food safety system. The main products of Wokang are honey Gowasu and natural soda water from Liangyuan.
Life motto
There is a way in everyone's heart. For some people, money and glory are the destination, but I believe that only by going further can we bring light and hope to more people.