Summary of beer sales experience 1
? xxx？ During this period, the liquor circulation management department of our district earnestly performed its duties, publicized widely, fully implemented the liquor traceability system with the focus on standardizing the filing and registration, and focused on standardizing the liquor market order, in accordance with the requirements of the Measures for the Administration of Liquor Circulation of the Ministry of Commerce (Order No.25 of the Ministry of Commerce in xx)? Don't worry about wine? Therefore, strengthen the supervision and management of liquor circulation industry to ensure the prosperity and stability of liquor market. Now our district? xxx？ The work is summarized as follows:
I. Basic information
2 1 1 liquor circulation enterprises registered in xx years. Among them, there are 0/3 wholesale and retail enterprises, 0/64 retail enterprises and 34 catering service enterprises.
Second, the main work
1, leaders attach importance to the establishment of the organization.
Since the Suzhou Municipal People's Government issued the Notice on Announcing the Results of the Fifth Batch of Administrative Examination and Approval Items (Su [XX]2 1), the leaders of the District Bureau of Commerce attached great importance to it and established a leading group for the management of liquor circulation in the whole region.
2. Make plans and define tasks.
According to the requirements of the Measures for the Administration of Liquor Circulation, the work plan of liquor circulation in Yongqiao District was formulated to improve the initiative, pertinence and effectiveness of liquor circulation market rectification. Focusing on the objectives and tasks, operation mechanism, management scope, operation management mode, safeguard measures, strengthening leadership, etc., from the reality of the whole region, this paper puts forward operational work opinions. In particular, by strengthening leadership and division of labor and cooperation, members have defined specific job responsibilities, which has created an atmosphere and laid a foundation for forming a joint effort to promote the standardization of liquor circulation management in our region and purify the liquor circulation market.
3. Go deep into the grassroots and conduct research.
According to the actual situation in our district, Yongqiao District Bureau of Commerce has decided to press? First downtown, then town, first wholesale, then retail? First of all, starting from the wholesale enterprises in urban areas, the basic situation of liquor production and wholesale enterprises was thoroughly investigated and registered. In the hottest summer, Yongqiao District Bureau of Commerce organized capable personnel to go door-to-door to investigate the information of liquor circulation enterprises in our district.
4. Widely publicize and create an atmosphere.
In order to ensure the normal and orderly development of liquor circulation management in our region, increase the publicity of the Measures for the Administration of Liquor Circulation, and further improve the profound understanding and knowledge of the Measures by liquor wholesale enterprises, retail enterprises and consumers, our region has distributed 3,000 liquor leaflets and brochures. Widely publicize the significance of strengthening the management of liquor circulation, make the broad masses of people a household name, create an atmosphere of * * * observing the provisions of the Measures, and lay a good foundation for effectively carrying out the management of liquor in Yongqiao District.
5. Administration and registration according to law.
Liquor business registration is one of the key points of liquor supervision. In order to do a good job in registration and improve the registration procedures, Yongqiao District Bureau of Commerce has clearly defined the business qualifications, application materials, procedures and time limit, and implemented sunshine operation. In the registration of measures, we have a special person in charge, set up an account, and do a good job in issuing, collecting, registering and keeping the attached pages. Enterprises without liquor wholesale license shall not issue attached documents, so as to avoid confusion and loss of control.
Third, the existing problems and suggestions
Liquor circulation management involves a wide range, with many points and many lines. As this work has just started this year, due to various reasons, the existing problems are also prominent, mainly including:
First, the implementation of liquor business registration system and business traceability system is a basic and key work of liquor circulation management, but it is by no means the whole management work. A lot of work is the daily supervision and management of alcohol circulation, which is a long-term work.
Second, it is suggested to train all the existing liquor managers, improve the ideological quality of administrative law enforcement personnel, and earnestly establish correct management concepts and service ideas.
Fourth,? Twelfth Five-Year Plan? Work ideas in 2008
The Measures for the Administration of Liquor Circulation is the first departmental regulation on liquor supervision issued after the establishment of the Ministry of Commerce. It is a brand-new job to implement the registration and filing system and traceability system of liquor business, which has strong policy and wide coverage. This requires us to do this work seriously and actively and steadily promote the management of alcohol circulation. Specific practices:
First, further intensify publicity, raise public awareness of the importance of strengthening liquor circulation management, improve the consciousness of liquor operators to implement relevant national policies, and ensure the health and safety of the liquor circulation market in our city.
The second is to further standardize the liquor business behavior, strictly implement the liquor registration and traceability system, and continuously strengthen management. Enterprises with unclear sources, unclear channels and incomplete procedures should be rectified in time to guide enterprises to continuously improve and standardize management. Ensure the quality and safety of alcoholic commodities trading, ensure the authenticity, integrity and traceability of alcoholic commodities trading information, establish and improve alcoholic commodities safety credit files, and actively promote? Don't worry about wine? Engineering.
The third is to focus on special actions to crack down on illegal activities of manufacturing and selling fake and shoddy alcohol. ? Twelfth Five-Year Plan? During this period, Yongqiao District will organize relevant law enforcement departments to focus on cracking down on the production and sale of counterfeit and shoddy alcoholic commodities in urban areas. Check the name, raw materials, alcohol content, price, factory date, manufacturer and address of the wine. Strictly investigate and deal with the sale of liquor and bulk liquor without production license, and prevent counterfeit and toxic fake liquor from flowing to the market.
Fourth, actively carry out? Assured wine demonstration shop? Project, the establishment of liquor product credit files, record the credit status, good credit, bad credit and product credit of each distribution enterprise, build an early warning mechanism for untrustworthy credit supervision, and establish an honor list of excellent enterprises and a blacklist of untrustworthy enterprises.
Summary of beer sales experience II
Starting this year, I am in charge of beer sales. During this year, I earnestly performed my duties and did a good job in sales, and achieved gratifying results. Below, I will report my work in the past year as follows:
First, has it been implemented? Zero risk? Service. Since * * beer agreed? Zero risk? Since then, I have made a serious investigation and study on zero-risk service for consumers, and think that we should serve consumers through zero-defect products and exquisite market segmentation of * * beer. Every bottle of beer purchased by consumers is printed with 800 national free service numbers. Through communication, the distance between consumers and draft beer is shortened, and the zero-defect quality of * * beer is further strengthened. Through professional service, I helped * * to speed up the delivery of goods in time, from commodity display to container display to ubiquitous pop posters. Business representatives follow the whole process, making each dock a perfect dock and each one a model project. * * Beer sells not only commodities, but also professional services, bringing rich returns. According to statistics, the annual sales reached * * yuan.
Second, broaden the market. Before the beginning of the year, * * beer occupied more than 90% market share. And * * beer lags far behind our beer. For the competition, we adopted the methods of improving service quality, making sales advertisements and advertising in many local media, and achieved obvious results. As a result, the people of * * have become a household name for * * beer, and everyone knows it. At the same time, vigorously promote beer in rural areas. In the promotion, giving gifts and rewards is attractive to farmers. For example, in view of the fact that some farmers are in urgent need of agricultural machinery but lack of funds, the first prize will be set as an agricultural tricycle in the prize-winning activities, instead of high-end electrical appliances such as color TV sets, refrigerators and air conditioners, and the winners will be vigorously promoted so that farmers can acquire tricycles with their dreams and identify their brands when they consume; In view of the characteristics that many farmers like to play poker after drinking with relatives and friends, this gift is defined as a specially designed advertising poker, which is beautifully designed and can't be bought in the market. It is very popular with farmers' friends, so the sales volume has increased greatly.
In a word, I have done a lot of work in sales this year, but there are still some shortcomings, mainly due to insufficient publicity and lack of publicity funds. However, with excellent sales performance, we will do better in beer sales next year.
Summary of beer sales experience 3
Starting this year, I am in charge of beer sales. During this year, I earnestly performed my duties and did a good job in sales, and achieved gratifying results. The work of the past year is summarized as follows:
1. Through professional services, I helped to speed up the timely delivery of goods, from commodity display to container display to ubiquitous pictorial posters. Business representatives follow the whole process, making each dock a perfect dock and a model project. Beer sells not only commodities, but also professional services, which bring rich returns. According to statistics, the annual sales reached X yuan.
Second, broaden the market. Before the beginning of the year, beer occupied more than x% market share. Competitive beer is much superior to our beer. For competitors, we have adopted the method of improving service quality and advertising sales. For example, during the Xuyi Lobster Festival, we launched the company's beer festival, which received obvious results. Therefore, the local people are familiar with our company's beer. At the same time, vigorously promote beer in rural areas. In the promotion, the way of giving gifts and rewards is very attractive to farmers, and the brand is recognized when consuming;
Three, I put forward a point, that is, in view of the characteristics that many farmers are with relatives and friends and like to play poker after drinking, we define the gift as specially designed advertising poker, which is not available in the market and should be welcomed by farmers' friends, so that the sales volume will increase greatly.