Facing the epidemic situation and people's growing health demand, accelerating the development of large health industry is a realistic choice to improve the quality of economic development, which represents the new direction of China's economic development and the mainstream of green production mode, and has extremely important significance in the times.
Great health enters the new retail field and shines into reality.
Ma Yun once said: "The next person who can surpass me will definitely appear in the health industry, the most profitable industry in China in the future-the big health industry."
Ma Yun put forward the concept of "new retail" for the first time at the Yun Qi Conference-"In the next ten or twenty years, there will be no more e-commerce, and only by combining online and offline with logistics can a real" new retail "be born". Immediately, various retail formats began to interpret and express "new retail" in a personalized way.
interpret
New retail
The so-called new retail is a retail model supported by big data, centered on user experience, and combining online and offline at the same time. He turned the opposition between traditional stores and e-commerce into complementarity and cooperation.
New retail is a data-driven retail format centered on consumer experience. What kind of spark will the combination of big health and new retail business model spark after consumption upgrading is frequently put forward?
In recent years, people's pursuit of health has surpassed any previous era. With the continuous upgrading of people's consumption structure, the liberalization of the domestic two-child policy and the arrival of an aging society, there will be a lot of consumer demand in the future.
The essence of new retail
The essence of new retail is channel enjoyment+benign optimization. In addition to the emergence of new sales forms such as unmanned shelves, another way is service optimization.
Combination of Great Health and New Retail
Great health new retail emphasizes "people-oriented", just like the spirit of TP. In response to the escalating needs and experiences of consumers, this will be a marathon without an end. Correspondingly, every staged attempt of e-commerce brand health reflects its deeper understanding of big healthy new retail.
From the perspective of "people", compared with the general retail category, big healthy users have at least two special scene needs. One is to supplement the lack of independent purchasing ability, corresponding to the big health professional service ability of the sales platform; The second is to meet the demand for instant drug purchase, echoing the scene construction ability of the sales platform to reach users, in which the big health O2O is the proper meaning.
From the point of view of "goods", unlike ordinary retail goods, big health products have strict safety requirements. How to establish a safe and effective system of commodity planning, commodity procurement and commodity traceability is the top priority of big health new retail.
From the perspective of "field", facing the personalized and diversified needs of big health users, big health new retail should provide multi-scene and sharing economic purchase services.
With the continuous development of various emerging consumption patterns in China's consumer market and the harm brought by novel coronavirus, it has opened up a new space for the upgrading of big healthy consumption, in which social new retail has become a new force to promote the integration of health and consumption.
As we all know, under the current epidemic situation, the state has clearly put forward four points related to big health+new retail:
1. Efforts should be made to stabilize residents' consumption and accelerate the release of emerging consumption potential;
2. Better meet the consumption demand of residents' healthy life;
3. Further cultivate residents' healthy living habits;
4, strengthen the publicity and education of health concept and infectious disease prevention and control knowledge, education and guide the masses to improve the quality of civilization and self-protection ability.
What we need to do is to implement the above four points and use big data technology to get through the seamless connection between "health management and new retail". At the same time, we need to develop and create more tools and materials conducive to marketing, open up a global cross-border integrated service platform, and give entrepreneurs more confidence.
With the further integration of the two formats of "great health+new retail". It is also necessary to establish a big platform of "self-health management +S2B2C wholesale and retail dual mode+super distribution+interactive new retail+multi-store OMO e-commerce platform".
In addition, as a big health industry, enterprises must also attach importance to the development of the following three points and actively respond to the government's call:
First, attach importance to the training of health management talents, such as the training of national health managers;
Second, emphasize the richness of healthy products to better meet the consumption needs of residents' healthy life.
Third, attach importance to healthy lifestyle management, mainly from the tools of self-health management, to promote residents to develop self-healthy living habits, in order to improve physical immunity.
Great Health+New Retail provides users with high-quality products and experiential services. From online to offline, from urban to rural, from China to overseas, the outlet of new retail has arrived, just like the double 1 1 created by Ma's father, which is like "a fire in winter", completely igniting the enthusiasm of consumers. 2019165438+10/2 People's Daily published an editorial: "China's economy is a sea, not a small pond". Do you want to catch the slogan of 2020 Great Health+New Retail?
The new retail model of the big health industry has brought new hope to the big health industry in China, broken the bottleneck of the retail industry and laid a solid foundation for the rapid development of the big health industry. In 2020, I hope you can do it with the help of big health and new retail!
At the same time, it also echoes the entrepreneurs of all big health undertakings. The health market is better because of you. In 2020, under the epidemic situation, we have the responsibility to drive the big health industry to develop in a better direction and standardize the big health market, starting with you!
About the author: Brother Lu, a freelance writer and a senior consultant in the field of health management, now lives in Shanghai. Talk about health, talk about growth!