Write high-quality soft articles to impress the key points of user copywriting.

Soft text marketing is a very complicated matter, not to say that writing an explosive article will solve the problem. There is no denying that explosive articles can bring traffic, but explosive articles are the focus. Soft-text marketing is an overall plan and a systematic behavior. It is undeniable that every successful product and service is supported by excellent soft text. Whether it is product function or product usage specification, soft text can clearly convey information and bring pleasing feelings to consumers. Whether it is well-known conventional products, new retail products, or e-commerce and WeChat business soft articles that can be seen everywhere, they all have strong marketing capabilities. It is very important for marketers and corporate copywriters to write soft articles well. So how to write a high-quality marketing soft article? Let's share with you some key points of writing high-quality soft articles on the whole network! The most efficient fishermen know their target potential customers and will change their bait according to the fish they want to catch. For example, they know that perch will prey on earthworms. Carp likes corn. Fishermen also adjust their skills according to the time of day, water conditions and seasons. They absorb as much information about fish and their environment as possible, and finally use their knowledge to attract fish and let more fish take the bait. As it happens, marketers do the same thing, knowing as much as possible about your target potential customers before conveying information to them. Doing so can more easily highlight the irresistible interests in the whole marketing copy, alleviate the interests of specific pain points, and make products or services more attractive to the right audience. In order to isolate the problems of target potential customers accurately and effectively, we must first answer a series of questions, including their personal background, company and position, challenges, goals and shopping preferences. In other words, create the role of a buyer and create a portrait of a consumer. From the target portrait, you will accumulate a lot of valuable information, which can then be used to attract attention and stimulate buying behavior. Use xenophobia to make your potential customers feel special. Tell them that they accepted your proposal through "hand selection" or "random selection", but in a good way. Make them feel important. Most people are self-centered. They want to get more attention and like to highlight their sense of existence and importance. Let it be full of emotion. When changing the characteristics of potential customers, your product or service will only make you farther away from your goal. Why? Because features will attract the logical thinking of your potential customers. But buying is not driven by logic. Users rely on emotions to make purchases, which explains why good advertisements make us want to laugh or cry, or pick up the phone and call home. Information that is confused or boring by analogy and metaphor is rarely convincing, mainly because people seldom pay attention to what they think is worthless. Think about it carefully, most things in life can be summarized by value. This is a powerful human driving force. Therefore, as a copywriter, your job is to find out the value of the products you sell first, and then express them in clear, concise and eye-catching language. The latter is almost always more difficult to do. If you are a novice copywriter, it may feel almost impossible, just like trying to thread a needle in a hockey glove. This is where analogy and metaphor can come into play. They are particularly effective in putting concepts in the right perspective. Use different product concepts to tell a story or create an image. As long as your metaphor is meaningful, as long as it connects the dots and is not a cliche, you may help your readers experience your suggestions in a fresh, descriptive and interesting way. Avoid ambiguity. People who want to make their statements specious will be vague. For example, politicians who try to avoid making any authoritative comments will use vague language. Advertising copywriters often use them, especially when the promises of their products are weak or loose. However, this marketing guarantee is easy to be broken, which is very unfavorable to the subsequent development of the brand. So try to avoid ambiguity. Your writing will be stronger, more authoritative and more convincing. Create a sense of urgency. The more relaxed and comfortable our bodies are, the less eager we are to change our position. No one will stand up and drink beer in their favorite pajamas and think, I can't wait to get up. The same is true of people who are in a good mood. Therefore, if your article gives readers the impression that your proposal will last forever and wait patiently for them to take action, they may not adopt your call to action on this ground. They will consider this problem, consider their own choices and weigh the pros and cons. They probably won't do anything after that, because you gave them a chance to convince themselves to give up. Next time, create some sense of urgency. Set a deadline and use time-sensitive language such as "End tomorrow", "Last chance" or "These savings won't last forever." You can also play the scarcity card to remind them that there are only a few seats left or that the supply is limited. The point is to make your potential customers feel uneasy about waiting. Strange as it sounds, the more uncomfortable they are, the more likely they are to be forced to take action.