I. Policy dividends
The business model of social e-commerce is very good and will develop rapidly in the next few years. In the past, the state's policy on social e-commerce was unclear. Now that social e-commerce has been included in the e-commerce category, it will get more support and constant regulation.
The National Development and Reform Commission issued a policy notice on supporting the healthy development of new formats and new models, activating the consumer market and driving the expansion of employment.
For the first time, the new format and model of 15 were clearly put forward, and the new format and model were fully deployed to support and encourage their healthy development, so as to activate the consumer market to drive employment expansion and create new advantages in the digital economy.
The opinion pointed out that it is necessary to encourage the development of a new type of individual economy and open up new space for consumption and employment. Actively cultivate new individuals and support independent employment. Support diversified self-employment and time-sharing employment such as WeChat business e-commerce and webcasting.
Support the orderly development of online diversified social networking and short video platforms, and encourage innovations such as micro-innovation, micro-application, micro-products and micro-movies. Guide the rational development of "home economy" and promote the healthy development of new businesses such as webcasting. Explore the use of blockchain technology to improve the multi-value transfer and contribution distribution system.
Second, the flow dividend.
In the past, micro-businesses were operated through WeChat. With the rapid development of mobile Internet, a series of short video and live broadcast platforms have emerged, and more traffic will promote the development of WeChat business.
The emergence of these two concepts, from e-commerce platforms to individuals, attaches great importance to transforming public domain traffic into private domain traffic. The reason is that the conversion rate of private domain traffic is much higher than that of public domain traffic, and the viscosity is much better.
There is no difference between public domain traffic and private domain traffic in essence, and its appearance has given social e-commerce practitioners more promotion platforms!
In the process of product information transmission, social e-commerce abandons the single cold communication mode of e-commerce, makes the whole sales behavior more humanized with a more relaxed and close-to-life image, and narrows the distance with consumers.
Private domain traffic will usher in an outbreak, because this epidemic has made more brands realize that spreading e-commerce has become an important dimension that touches consumers.
Third, the demographic dividend
At present, there are more than 30 million social e-commerce employees. Under the premise of clear policies, media and social support, more employees will emerge, which is a great demographic dividend.
But it is undeniable that the future social e-commerce will continue to be standardized and refined. Only by doing a good job of WeChat business seriously, systematically and meticulously can we get more dividends.
This is a trend. Let's learn and grow together and be participants in social e-commerce dividends, not bystanders.