Business English is closely related to foreign trade, including foreign trade documentary, foreign trade business and international business.
Finance is an economic and financial discipline, and international finance only studies finance, exchange rate, monetary fund and other knowledge.
Specifically:
Introduction to Business English:
(A) the characteristics of this professional post
There are more jobs. This major has strong adaptability to various industries.
1. The foreign trade department of the enterprise. (National large and medium-sized enterprises, commodity circulation field, import and export trade field) Professionals engaged in general import and export business negotiation, interpretation of life and work reception, drafting and translation of various materials in general business activities.
2. Professionals in foreign-funded enterprises (wholly-owned enterprises, joint ventures and foreign economic cooperation enterprises) who serve as English interpreters on various occasions, skillfully translate written English materials into Chinese, and participate in company business and foreign affairs activities.
3. Professionals engaged in reception services, assisting in management and participating in relevant foreign affairs activities in other enterprises (tourism and foreign-related catering services).
(2) Professional direction
This major trains applied talents who love the Party and the motherland, abide by the law, have practical ability, especially English communication ability, have high comprehensive quality, can use basic English and business English, engage in various business activities and jobs required by other English environments, and develop morally, intellectually, physically, aesthetically and laboriously.
This major adheres to the purpose of relying on the industry and serving the industry. While cultivating and improving students' professional theoretical level, we should pay attention to cultivating students' English application ability, practical problem-solving ability and comprehensive analysis ability.
(C) Analysis of employment prospects
With the sustained, stable and healthy development of China's economy and the increase of the proportion of export-oriented economy, there is an increasing demand for foreign-related business talents in all walks of life. Tianjin, where our institute is located, is located in the Bohai Rim region and is one of the regions with the strongest economic development. The characteristics of internationalization and globalization in this region are more and more prominent, which provides a broad market for the employment of business English professionals.
Over the past 20 years of reform and opening up, China's foreign cooperation has been expanding, and foreign exchanges in industries such as industry, agriculture, commerce and education have become increasingly frequent, and foreign-related business has developed rapidly. By 200 1, China had commercial contacts with 227 countries and regions in the world, and China has become a veritable foreign trade and commercial power. In many areas of our country, especially in coastal open cities, with the increase of reform and opening up, foreign capital keeps pouring in, and foreign-funded enterprises, multinational groups and high-tech enterprises have become new economic growth points. At present, China has joined the World Trade Organization, and after China becomes a member of the WTO, the pace of attracting investment in various fields and industries will be further increased, and foreign business activities will be more frequent. All these urgently need high-quality practical talents who know both English and business.
With the rapid development of the world economy, the pace of extensive and diverse international exchanges is accelerating. In order to adapt to the development of the new situation and the requirements of employers for employees, the depth and breadth of opening to the outside world will be further expanded after the 16th National Congress of the Communist Party of China, and the rapid economic development in the whole country, Beijing-Tianjin region and Bohai Rim region will provide a broad job market for graduates majoring in business English and related majors.
According to our investigation, at present, large and medium-sized state-owned enterprises and foreign-funded enterprises in Beijing and Tianjin still have considerable demand for foreign-related business personnel, while there are almost no foreign-related business personnel specializing in township enterprises and private enterprises. Judging from the future economic development planning of provinces and cities around Bohai Sea, the scale of export-oriented economy will be further expanded, so the demand for talents of this major will continue to grow, and the employment prospects of graduates of this major are good.
2 enrollment object, length of schooling and form of running a school
(1) Enrollment target: high school graduates and students from three universities.
(2) Length of study: three years.
(3) Form of running a school: full-time.
Three. Training objectives and talent specifications
(A) training objectives
This major trains applied talents who love the Party and the motherland, abide by the law, have practical ability, especially English communication ability, have high comprehensive quality, can use basic English and business English, engage in various business activities and jobs required by other English environments, and develop morally, intellectually, physically, aesthetically and laboriously.
This major adheres to the purpose of relying on the industry and serving the industry. While cultivating and improving students' professional theoretical level, we should pay attention to cultivating students' English application ability, practical problem-solving ability and comprehensive analysis ability.
The training goal of business English major embodies the characteristics of this major, with quality education and outstanding application ability as the main line, the principle of "attaching importance to foundation, broadening fields, strengthening practice and improving quality", the core of improving teaching quality, and the goal of ensuring the training of applied professionals with strong English communication ability and business practice ability.
(2) Talent specifications
1. Basic knowledge required by the training objectives of business English major: basic English, business English, translation theory and practice, international settlement and payment, international trade and import and export practice, economics, international business negotiation skills, etc.
2. Master the basic skills commonly used in this major: the professional skills of business English are "language ability+business knowledge+comprehensive skills". Professional courses highlight the characteristics of "English+Business" to cultivate applied and compound talents. The teaching of specialized courses focuses on language competence, emphasizing the cultivation of language communicative competence, extensive professional knowledge, application ability, thinking ability and innovation ability, and the ultimate goal is to develop multi-angle thinking, autonomous learning and development ability and improve students' comprehensive quality.
3. Have certain basic computer knowledge and application ability, know a computer language, can handle general characters and numbers, and obtain the first-class (or equivalent) certificate of the National Computer Rank Examination.
4. Have certain learning ability and initial innovation ability.
Four. Analysis of knowledge, ability and quality structure
(A) knowledge structure
1, with the basic theoretical knowledge of this major: political theory, mathematics, Chinese, computer, morality and employment outlook and other natural science and humanities and social science knowledge;
2. Have the professional basic knowledge required by business English: basic English listening, speaking, reading, writing and translating;
3. Possess the professional knowledge required by business English major: foreign trade correspondence knowledge, business English, translation theory and practice, international settlement and payment, international trade and import and export practice, international business negotiation skills, etc.
4. Have relevant knowledge required by business English: knowledge of economy, accounting, marketing, etc.
(B) the ability structure
Business English major aims to cultivate English communicative ability and business practice ability, engage in various business activities and other applied talents needed by English environment.
(2) Teaching content:
1, Basic Teaching:
(1) Deng Xiaoping Theory (36 class hours): Mainly teaching Deng Xiaoping's basic knowledge about building Socialism with Chinese characteristics Theory, patriotism, outlook on life, morality and law.
(2) Professional Ethics and Employment Guidance (36 class hours): teaching the introduction of professional ethics, basic norms, self-cultivation and job search guidance.
(3) Philosophical Principles (30 class hours): Mainly teaching the materialist principles of Marxist philosophy, the dialectical unity principle of materialism and dialectics, the basic laws of materialist dialectics, dialectical materialist epistemology and historical materialism.
(4) Physical Education (103 class hours): teaching the basic knowledge of physical education, learning the physical education subjects stipulated by the State Education Commission, and fully reaching the national physical exercise standards.
(5) College Chinese (132 class hours): teaching Chinese basic knowledge, Chinese expression, application and writing knowledge.
(6) Economic Applied Mathematics (96 class hours): Mainly teaching calculus, matrix method and its application, probability statistics and mathematical experiments, basic knowledge of economic mathematics, etc.
(7) Practical writing (34 class hours): It mainly teaches the basic knowledge of Chinese writing and practical writing methods.
(8) Computer application (96 class hours): mainly studying computer operating system, word processing, database, network knowledge, etc. , and passed the national computer grade examination level (or the corresponding level) certificate examination.
2, professional teaching:
(9) English intensive reading (360 class hours): teaching the basic knowledge of listening, speaking, reading and writing, all the key grammars and sentence patterns that should be mastered, and the basic sentence patterns, examples and ideas of oral expression; Memorize vocabulary and phrases, organize test sites, explain the key points and difficulties of the text, and communicate with the teaching materials of CET-4 and CET-6.
(10) English listening and speaking (280 class hours): A lot of oral practice and practice, cultivate and improve students' oral English communication ability, be able to understand simple listening materials of English-speaking countries and people's speeches and daily life conversations in English-speaking countries, basically not more difficult than their language knowledge, be able to grasp the central idea, understand the main content, and distinguish the speaker's attitude and tone. Being able to express daily life orally in English requires correct grammar, proper words, proper language use, fluency and naturalness.
(1 1) English extensive reading (140 class hours): It is mainly to teach and provide systematic extracurricular learning materials, so that they have the opportunity to gradually master the reading skills they have learned through a lot of reading practice. Improve reading ability in an all-round way, train reading skills with intensive reading, and cultivate students' ability of analysis, induction, synthesis and reasoning in the reading process.
(12) accounting principles (40 class hours): it mainly teaches basic knowledge such as accounting subjects, accounts, debit and credit bookkeeping, main business process accounting of industrial enterprises, account classification, accounting vouchers, account books, property liquidation, accounting statements, accounting computerization, etc.
(13) western economics (34 hours): mainly teaching and mastering the basic theories, concepts and methods of modern economics, laying a foundation for future economic work; Enable students to analyze and apply modern economic knowledge, that is, apply this knowledge analytically to practical work according to actual conditions.
(14) international trade theory (40 class hours): Understand the basic knowledge of international trade research object, method, origin, development, international division of labor, world market, etc.
(15) international trade practice (40 class hours): teaching the basic theory, knowledge and skills of commodity import and export business. The basic links of import and export business, the trading conditions of foreign trade contracts, the negotiation of contract terms and the signing and performance of foreign trade contracts can prevent breach of contract in advance and properly handle claims and claims, and master some internationally common practices and principles, so as to act in accordance with international norms in trade practice and speed up integration with the international market.
(16) marketing (34 class hours): mainly teaching the understanding of marketing concepts, environment, strategic planning, purchasing behavior research, marketing and forecasting, and basic knowledge of international marketing.
(17) database principle (68 class hours): It mainly teaches the basic concepts of database system, database security protection, design and other basic knowledge.
(18) business English reading (80 class hours): It mainly teaches the basic skills of reading and understanding business English articles and the basic ability of obtaining business information, laying a solid foundation for further studying business English professional courses and becoming an applied foreign-related business worker who meets the needs of society after graduation. Be familiar with the main types of business English articles and improve your knowledge of reading business articles.
(19) negotiation skills (40 class hours): mainly teach common negotiation scenarios and skilled communication in future international business, and skillfully use some basic skills to deal with and solve possible problems in the main links of future business negotiation and English communication.
(20) Oral business English (80 class hours): proficiency in using English in a business environment. The focus of the course is to expand the vocabulary related to business activities and provide students with rich opportunities to practice the basic functions of the language.
(2 1) basics of English writing (40 class hours): mainly teaching the most basic contents of English writing: sentence composition, paragraph writing, summary and practical writing. Through the study of this course, students are required to master the most basic writing theories and skills of sentences, paragraphs and practical writing, so as to write short articles with prominent themes, rich and perfect content, fluent language and satisfactory format.
(22) Cambridge Business English (80 class hours): mainly learning to train students to recognize and use English for accurate communication from listening, speaking, reading and writing, including: writing personal English resumes; English and skills of interview response in foreign companies; Drafting and revising fax drafts, writing notes and memos; Draft and revise the business plan of business letters; Establish and maintain business relations; Develop basic business projects independently in English; Familiar with basic business words and the concepts they represent.
(23) Business English correspondence (80 class hours): give priority to teaching, have a systematic and comprehensive understanding of the contents of business English correspondence in the syllabus, master the basic vocabulary, basic sentence patterns and basic formats of business English correspondence, be familiar with the transaction process and various links and characteristics in business activities, and master the reading and writing skills of business correspondence and letters.
(24) Overview of Britain and America (36 class hours): Understand the cultural background of Britain and America.
(25) Business English Translation (38 class hours): Master the basic knowledge of business English translation.
(26) At the same time, in order to expand students' knowledge, we have added five elective courses: psychological education, tourism English, international commercial law, business English writing and extensive reading of foreign trade English.
3, professional practice teaching:
(1) Chinese practice (30 class hours): Chinese practice practices various practical writing instructions.
(2) Professional cognitive practice (30 class hours): English literature translation related to oil and gas field development and management.
(3) Professional practice (30 class hours): arrange students to carry out social practice activities on campus.
(4) Graduation practice and thesis (design) (480 class hours): graduation practice, thesis writing and defense of all departments.
(3) Description of main teaching links:
The teaching links of business English major are divided into classroom teaching and practical teaching. Theoretical teaching includes classroom teaching, practice class, exercise class, review counseling and so on. Practical teaching includes practice, social practice, graduation thesis and defense.
(1) Classroom teaching: Teachers systematically teach the contents of the teaching module to students according to the requirements of the teaching plan and syllabus, and students master the basic concepts, theories and skills involved in the teaching module through lectures, review, homework and training. After learning all the contents required by the module syllabus, teachers should organize students to conduct a comprehensive and systematic review, clarify the key points of study and solve the difficulties in learning, so that students can have a deeper understanding of the content of the teaching module and master the basic theory and operational skills in an all-round way.
(2) Skills training: Through skills training, students can master relevant professional skills and enhance their post adaptability. In this teaching plan, theoretical teaching and practical training are required to be carried out alternately, to ensure the close integration of theory and practice, to train language use ability at any time in class, and to take separate exams after class.
(3) Graduation practice (design): Graduation practice, thesis writing and graduation defense are important parts of the whole teaching process, and they are a comprehensive assessment and practical test of students' three-year academic performance. Through practice, thesis writing and defense, students' ability to integrate theory with practice, analyze and solve problems by using what they have learned, and comprehensively improve their comprehensive quality and post adaptability.
(4) Requirements for obtaining evidence and teaching arrangements matching the research content:
1, National Computer Rank Examination Level 1 Operation Certificate: The first semester of this major set up a computer application teaching module, adopting the teaching method of taking classes with teaching software in the computer room and practicing while learning to strengthen the operation ability training. The computer room is open to students all day. Students with poor foundation can attend computer training classes to further strengthen their study. Students can take part in textual research after learning the teaching module of computer application.
2. Certificate of Applied English in Colleges and Universities: This major provides English teaching for three years, and students can take part in textual research in the second semester.
3. By learning the basic knowledge of business English, students can take the Cambridge Business English Certificate Examination in the third year. Although this certificate is difficult to pass, the courses we arrange are all in this direction, and students can pass the exam as long as they work hard.
Finance major:
This major studies financial theory and practice. Cultivate management and theoretical research talents with solid theoretical foundation, wide knowledge and strong adaptability. Students are required to master modern financial theory and financial market operation technology, master China's economic policies and regulations, be able to use their knowledge to carry out financial portfolio management, capital operation, corporate financial management, value evaluation and risk control, and have certain decision-making, coordination and organizational capabilities. After graduation, I am suitable to work in banks, insurance, securities, fund management companies, corporate finance departments, financial supervision institutions and news media. The main courses of finance mainly include: international finance, banking management, financial engineering, financial statement analysis, international financial market, financial management of multinational companies, mergers and acquisitions, derivative financial instruments, mathematics and insurance.
1. What is the development trend of financial specialty in the next five years?
Employment destination of financial graduates
Judging from the employment situation in recent years, there are usually several trends in finance graduation:
I. Commercial banks, including the four major banks, joint-stock banks, city commercial banks and domestic branches of foreign banks.
2. Securities companies, including fund management companies; Shanghai Stock Exchange, Shenzhen Stock Exchange and Futures Exchange.
Three, trust and investment companies, financial investment holding companies, investment consulting companies, large enterprise finance companies.
Four, financial holding group, the four major asset management companies, financial leasing, guarantee companies.
5. Insurance companies and insurance brokerage companies.
Six, the central bank (People's Bank), the banking regulatory commission, the securities regulatory commission, the insurance regulatory commission, which are the financial supervision and management institutions.
Seven, the National Development Bank, China Agricultural Development Bank and other policy banks.
Eight, social security fund management center or social security bureau, usually in the direction of insurance.
Nine, the government administrative agencies in the sequence of national civil servants, such as finance, auditing, customs and other departments; Teachers majoring in finance in colleges and universities; Research institutions, researchers.
Ten, listed (or to be listed) joint-stock company securities department, finance department, securities affairs representative, secretariat of the board of directors, etc.
2. Is the financial major also subdivided into many aspects?
According to the current distribution of financial disciplines, the more potential professional directions are: corporate finance, risk management and control, financial engineering, financial markets, insurance actuarial, securities investment and so on. For quantitative analysis and micro-financial prospects, it is also a good choice if you are interested in doing macro-direction research.
3. What knowledge do I need to learn if I want to change my major to take the financial major?
The main courses offered by finance major are: monetary banking, commercial bank management, bank credit management, financial risk management, financial market, central banking, banking marketing, international finance, foreign monetary and financial theory, banking supervision and insurance.
4. Postgraduate financial colleges, or comprehensive universities with good financial traditions. Such colleges usually have certain alumni resources in the financial circle, and all the fields you may find employment in the future are people. They specialize in Taoism and have a certain influence in the financial industry, which is beneficial to future employment.
5. Different schools have different specialized courses in the initial examination of postgraduate entrance examination. When you choose a university, you should go to the graduate or undergraduate students of this university or go to the website to find out what professional courses you want to take (for example, this major course is generally not taken at the first try of the National People's Congress, but basic courses such as macroeconomics and microeconomics, etc. And wait until the second interview before going to the professional class. )
6. it's okay. If it is easy to study liberal arts across majors, I also know those who study physics and take the financial postgraduate exam.
7. Reference schools: Peking University, Renmin University, Central Finance and Economics, Northeast Finance and Economics, Shanghai Finance and Economics, Xiamen University, Southwest Finance and Economics, Zhongnan Finance and Economics, Southeast University. ...