The famous product is "Young People Love Shopping", which was founded by Mr. Ye Guofu, a young entrepreneur from China, on 20 13, and China is headquartered in Guangzhou, Guangdong.
Famous products are mainly fashion and leisure life department stores, including life department stores, creative homes, health and beauty cosmetics, fashion accessories, cultural and sports gifts, seasonal products, boutique packaging, digital accessories, etc., covering all aspects of life.
Introduction to the characteristics of famous products:
Product positioning: small commodity collection.
Crowd positioning: young people in first-and second-tier cities (from middle school students to young white-collar workers), especially women.
Design orientation: Japanese product design+"white tone/open space/space box" shop design.
Store positioning: try to lay out the core areas of first-and second-tier cities, such as shopping centers, subway stations, bustling commercial streets and other places with high traffic.
As a collection of long-tailed small commodities, it is characterized by low unit price (5- 15 yuan), strong practicability, small size, convenient transportation, rich categories (3000 SKUs), quick product update and strong purchasing impulse. Usually people can buy a few pieces as soon as they pass by, even if they buy more, they don't feel bad.