It is said that that era was the dividend period of the official WeChat account. The official WeChat account is like a pig standing on the tuyere, flying higher and higher!
I didn't taste the bonus of the official WeChat account during the popularity period, because it was already after 20 19 when I started to make the official WeChat account. I have been an official WeChat account for two years, and my experience is that the official WeChat account has been difficult to do, even on the verge of being eliminated.
Of course, we will also see that the traffic of some big heads is still amazing. After all, their foundation is too solid and their accumulation is too deep.
Our personal official WeChat account is not well done, and it is not strong enough and its development is slow. There are various subjective reasons for its own existence. Maybe our ability really didn't reach that level, and the output content really didn't provide useful value to readers. But it is everywhere, and the official WeChat account can't do it.
Pay a little attention, many people have stopped reading on the official WeChat account, even on the official WeChat account, there is no place to stop reading.
In a writing exchange group, more than half of the members are sharing their official WeChat account articles. Since everyone is the master, who will be the extra reader?
In the era of e-commerce, we often ridicule the shops on the street, but the customers are scarce. Shop assistants and waiters far exceed those who come to shop and spend money. The current situation of the official WeChat account is similar to this.
In recent years, the strength of the official WeChat account has objective factors:
First of all, there are too many WeChat official account owners, and the registration threshold of WeChat official account is too low, which leads to a large wave of people competing to enter this field. There used to be only a little bread, but now so many people are vying for it. Naturally, everyone can get less benefits.
Secondly, the official WeChat account, impacted by emerging tools such as short videos, is gradually losing most users and markets. You can arrest anyone on the street 100 people for investigation. How many people often read WeChat official account?
What is certain is that short-sightedness will still become the mainstream of life in recent years, occupying an extremely important position in learning, socializing, entertainment, shopping and other aspects, and the cheese belonging to the official WeChat account is getting smaller step by step.
Tencent Weibo started from 20 10 and experienced ten years of baptism and struggle, and ended at 23: 59 on September 29th, 2020. From then on, there is no Tencent Weibo in the Jianghu.
Will the official WeChat account withdraw from the historical stage? Of course not, at least not for ten years.
In the next few years, the official WeChat account will become more and more difficult to do.
Maybe the official WeChat account will undergo a reshuffle, stand up or go bankrupt. But there will be a law in this world, natural selection, survival of the fittest. Only the strong can survive in wave after wave.
Therefore, I don't recommend that you easily make an official WeChat account.
It takes a handful of rice to steal a chicken. If you lack superior content and capital, forcibly entering the official WeChat account will only pick up frustration and disappointment on the road of the official WeChat account, except for Buddhist players.