In the process of making the mooncake industry bigger and stronger, the Shenchi County Party Committee and the county government started with promoting the scale and modernization of the industry and increasing farmers' income, guided and supported mooncake production enterprises to form food associations by means of government guidance, industry self-discipline and standardized management, and formulated the industry norms and quality standards for mooncake production. Based on green health, all raw and auxiliary materials are selected from famous raw materials with market access marks and product implementation standards. Starting with obtaining the "identity card" in the market, while actively guiding and encouraging large private food enterprises to register trademarks, we specially allocated some funds to register the collective trademark of "Shenchi Lu Yu" for moon cakes and other 12 kinds of traditional agricultural and sideline products; The "Implementation Opinions on Standardizing and Rectifying the Moon Cake Market" was issued, which clearly stipulated that the "four no" moon cakes without trademarks, codes, bar codes and production dates were strictly prohibited from being listed, and the operation procedures of moon cake production and processing were strictly regulated. And organize industry and commerce, health, quality supervision and other departments to patrol inspection, completely put an end to the production and sale of inferior moon cakes; Strengthen technical training, with the guidance and help of the baking trade union of the All-China Federation of Industry and Commerce, organized many times of food processing technical training focusing on making moon cakes for enterprises in the county, and trained more than 5,000 students successively. We increased investment in technological transformation, purchased advanced equipment with automatic molding technology such as moon cake forming machine and electronic automatic temperature control furnace, and realized low-carbon production. Organize members to participate in baked goods exhibitions all over the country, and carry out large-scale exhibition and promotion in more than 20 cities such as Guangzhou, Shanghai and Taiyuan, so that Shenchi moon cakes can be found in more than 300 large and medium-sized cities across the country; In marketing, we should systematically integrate moon cake production enterprises, form a * * * promotion mechanism of government guidance, departmental supervision and industry self-discipline, give play to the advantages of characteristic resources, enhance the advantages of industrial brands and form the advantages of foreign markets. Since 2005, the Shenchi County Party Committee and the county government have held the Moon Cake Culture Festival every year, which greatly improved the popularity of Shenchi Moon Cake and promoted its production, making Shenchi Moon Cake a pillar industry in the county.