Paying tribute to fashion expresses respect for fashion attitude and is a kind of inner firmness; Paying tribute to fashion is confidence in fashion cognition and courage to express; Paying tribute to fashion is a transcendence and guidance of fashion and a commitment to social responsibility.
With the continuous development of social civilization, more and more groups feel that "fashion" has changed their lives and even started to have their own fashion attitudes.
Aileyi has been conveying a fashion attitude and expressing fashion ideas, not only about clothes, or teaching people how to match them, or teaching them to grasp the fashion angle and establish a positive lifestyle. Because of the innovative action, the deepest light of love is condensed on the road of paying tribute to fashion.
Fashion is an attitude.
Be true to yourself
Fashion is more of a different popular element in each era. More often, fashion is your own, and fashion is an attitude towards your true self. Fashion does not belong to one person, it belongs to everyone who pursues a healthy and fashionable life.
In the information age, people no longer buy by default according to the traditional wishes of manufacturers, but dare to show their preferences and be loyal to their true intentions. Enterprises are no longer selling products or services, but a kind of value worship and proposition. What consumers consume is no longer the product itself, but a kind of self-spiritual or sensory satisfaction. The so-called loyalty to self can be loyal to others.
revere
Paying tribute to fashion is awe of fashion. Ai Lion needs to bid farewell to blindly following the trend, integrate his own appreciation concept, passionate culture and humanistic design, and then create an original school and shape independent fashion figures, which is the greatest respect for fashion. Awe is not worship, not simply staying away from it, but arriving and recreating with respect and humility.
Form their own unique style
The original intention of paying tribute to fashion is to extract purity and essence from the trend things that change the cycle, integrate into the independent fashion of Aileyi and become a family of its own. Unprofessional products will be left out first, and shoddy products will be out. Innovative moves with gold content will be recognized by consumer fans. Deep-seated innovation is brand, cultural gene and DNA flowing in the bones.
Fashion is an innovation.
Start with innovation.
From 65438 to 0997, Ailaiyi broke the traditional thinking, made product innovation and design innovation with the differentiated concept of "fashion down jacket", and made a breakthrough in appearance and aesthetics, thus opening a new era of fashion down jacket. In fact, this is also one of the reasons for the success of Aileyi fashion down jacket.
Idea innovation
"Innovation" is regarded by Ai Lei as the core culture of Ai Lei. In the past, the understanding and application of innovation only focused on products. The current craft, technology, brand communication and the guidance of fashion ideas all need Ai Lei to look outward, and everything needs an "imagination" facing the future.
Ale people's eyes are no longer limited to past experience and their own products. They think that Ai Lei's reform and innovation should start with people's thoughts, and the real technology is the crystallization of thoughts. Aileyi regards solving people's ideological problems and the innovation of ideas as the source driving the growth of Aileyi.
Innovative DNA
Innovation is the normal life of Ailai people. It has existed in all aspects of Alei people's life, and has been integrated into everyone's blood and bone marrow, becoming a growing genetic gene in Ai Lei. Improve people's quality of life through innovation, realize the mission and vision of the enterprise, and encourage employees to constantly try new ideas and practice new ideas to provide more competitive products and services. At the same time, through innovation, we constantly reflect our personal abilities and values and realize our ideals and ambitions.
Fashion is a kind of love
Family culture is the source of love.
Cultural strategy is an important strategy of Ai Lei. Ai Lei's internal management adheres to the traditional Confucian "family culture" and creates a good working atmosphere for the company.
Culture pays attention to the carrier of "people", and everything is born and moved by people. Let Ai Lei's corporate culture haunt Ai Lei people forever. It permeates employees' thoughts and affects their working attitudes and behaviors.
In Aileyi, everyone associates with others with a friendly and pleasant attitude from the heart, concentrates on doing things, treats others sincerely, treats each other honestly and cares for each other, and can gain family-like affection and warmth while finding a personal career stage.
Love consumers
Ai Le serves his own identified groups with loyal vision and behavior, and attracts like-minded people with unchanging temperament. Loyalty to the consumer groups it serves is the highest sincerity that a brand can express. Aileyi takes the road that consumers want to go and want to go, grasping the fashions of various places and presenting them to consumers every season.
Love social responsibility
The achievement of Aileyi brand has promoted the success of a group of dealers and helped them realize their career dreams. In some cities, the popularity of Aileyi brand stores has even enhanced the commercial atmosphere of the whole block and made other contributions to commercial prosperity.
The responsibility of enterprises is not only to make a brand stronger and bigger, but also to shoulder the responsibilities entrusted by society. Aileyi is well aware of the importance of corporate social responsibility, and through practical actions such as donating money to schools, donating money to disaster areas, and caring about social problems, she fulfills her social responsibility and expresses her gratitude.
Sincerity (winning the trust with sincerity), faith (profiting from the letter), essence (striving for perfection), goodness (stopping at perfection) and family (family culture) form a capitalized word of "love", which is the love for people who love Lai, as well as the love for consumers and society.