(2) Optimize the structure of sports industry. Adapt to the new situation of urbanization development and upgrading of residents' consumption structure, focus on developing sports service industry and vigorously cultivate sports market players; Encourage and guide the non-public economy to develop sports industry, actively support the development of small and medium-sized sports enterprises, and give full play to their advantages in self-employment and employment; Further improve the quality of sports industry, enhance the technical level and scientific and technological innovation ability of sports industry, and promote the healthy development of sports industry.
(3) Expand the sports consumption market. Focusing on the national strategy of changing the development mode and adjusting the economic structure, we will vigorously guide the demand for sports consumption, actively cultivate and improve the sports consumption market, continuously enhance the supply capacity of sports consumption products, and promote sports consumption with quality services. Promote the coordinated development of rural sports consumption and urban sports consumption, traditional sports consumption and modern sports consumption. Reasonably guide the sports consumption behavior of high-income groups and actively expand the sports consumption demand of low-and middle-income groups.
(D) Accelerate the coordinated development of regional sports industry. Adhere to the strategy of major industrial projects, combine the national regional development plan, adjust measures to local conditions, and accelerate the cultivation and development of characteristic sports industry. Actively promote the coastal developed areas represented by Bohai Rim, Yangtze River Delta and Pearl River Delta to cultivate the sports industry into a regional pillar industry; Around the emerging city circle, economic zone and industrial belt, we will vigorously support the construction of the central and western regions, make full use of the unique advantages of natural resources such as rivers, lakes, mountains, deserts, grasslands, ice and snow, combine with sports events, highlight characteristics, extend the chain, build brands, promote the transformation of resource advantages into industrial advantages and brand advantages, and form a benign interactive development pattern of sports industry in East, West and China. Actively support the development of sports industry in frontier minority areas.
(5) Promote the construction of sports industry base. Reasonably plan the construction and layout of sports industrial bases, coordinate the development of industrial bases in different types, regions and fields, and encourage and guide all localities to do a good job in creating sports industrial bases at all levels. According to the Measures for the Administration of National Sports Industrial Bases, the establishment standards, identification conditions and procedures of national sports industrial bases are clarified, and the support, management and assessment of industrial bases are strengthened. During the Twelfth Five-Year Plan period, 20 national sports industry bases and 30 national sports industry demonstration bases will be established nationwide. Promote and guide all kinds of industrial bases to make reasonable positioning according to resource endowment, give play to the role of radiation, guidance and driving, promote regional sustainable development, promote regional economic transformation and social progress, so as to comprehensively promote the sustainable development of sports industry.
(six) to promote the interactive development of sports industry and related industries. Give full play to the comprehensive effect and pulling role of sports industry, focus on sports tourism and sports exhibition, promote the complex operation of sports industry and related industries, the interactive combination of traditional sports industry and emerging sports industry, expand the field of sports industry, and promote the development of sports tourism, sports exhibition, sports culture, sports publishing, sports media and sports creativity. Make full use of sports resources such as sports leisure projects, sports events and large stadiums, vigorously develop sports tourism, build a number of sports tourism demonstration areas, and encourage all localities to build sports tourism quality projects. Coordinate the development of sports convention and exhibition industry, make China International Sporting Goods Expo and China Sports Tourism Expo into excellent exhibitions, and encourage different projects and regions to establish characteristic sports exhibitions.
(7) Cultivate backbone sports enterprises. Focus on cultivating a number of key enterprises in various categories of sports industry to enhance the overall strength and international competitiveness of China's sports industry. Adhere to government guidance, market operation, scientific planning and rational distribution, select a number of sports enterprises or enterprise groups with good growth and strong competitiveness, increase policy support, promote cross-regional and cross-industry joint or reorganization, expand the scale of enterprises as soon as possible, improve the level of intensive management, and promote the integration and structural adjustment of sports resources. Encourage and guide qualified sports enterprises to enter the capital market for financing, cultivate a group of strategic investors in the field of sports, and provide financial support for further expanding and strengthening various sports enterprises.
(eight) to promote the development of sports service trade. Focus on sports service, competition organization, venue construction, information consultation and technical training, actively explore overseas markets and enhance the international competitiveness of China's sports service industry. Strengthen the communication and cooperation between sports administrative departments and sports associations and sports enterprises in foreign service trade, actively build a platform for foreign sports service trade, and encourage all kinds of sports, especially those with China's advantages and ethnic characteristics, to go out and actively participate in international competition. Explore the establishment of a coordinated management mechanism for sports service trade, gradually expand and improve the statistical system for sports service trade, and try to formulate a sports export guidance catalogue to expand sports exports.
(nine) to promote the basic work of sports industry. Further improve the statistical working mechanism of sports industry and explore the establishment of sports industry information release system. Establish and improve service platforms such as sports industry information, investment and financing, and sports property rights transactions. Strengthen the theoretical and practical research of sports industry, implement the sports industry think tank project, and set up 10 national sports industry research bases during the Twelfth Five-Year Plan period. Actively publicize the laws, regulations and policies on the development of sports industry.
(10) Revitalize the resources of sports venues. Further improve the service level of sports companies, constantly enrich the ways for sports companies to serve the society and the masses, rationally plan and arrange sports facilities, strengthen construction and management, and improve the comprehensive utilization rate and operational capacity of sports facilities. Invest in the construction of sports facilities through multiple channels, strengthen the construction of small and medium-sized stadiums and sports service facilities, and meet the sports consumption needs of the masses. Combined with the development of sports events, fitness and leisure, sports tourism and other formats, we will further expand and improve the development model of sports venues resources. Strengthen the organization and construction of stadiums and gymnasiums associations and give full play to the role of trade associations.
(eleven) do a good job in the management of sports lottery. Thoroughly implement the "Regulations on Lottery Management", further improve the sports lottery issuance system and market management system, improve the issuance and sales supervision mechanism, ensure the safety and credibility of the sports lottery market, accelerate the transformation of development mode, and enrich the sports lottery varieties; Further strengthen the sports lottery infrastructure, improve the management, service and marketing level, steadily expand the market, and lay the foundation for the leap-forward development.