In order to achieve good economic benefits, cosmetics stores must first attract consumers into the store. In addition to wandering around, advertising, traditional prestige and other factors that lead customers to enter the store, customers' understanding of an unfamiliar cosmetics store often begins with the appearance of the store.
The general psychological reaction of people to things is that a shop with elegant and luxurious outdoor decoration will sell high-grade and high-quality goods; Moreover, the decoration is flat or outdated, and the goods it sells are definitely cheaper, and the quality may be difficult to guarantee. And too luxurious or very simple decoration, with uncoordinated layout, itself is an artificial obstacle to refuse consumers to enter the store.
As a place for selling dreams, cosmetics stores do exquisite door decoration, which is an important means to beautify the sales place, enhance the sense of fashion and attract customers. The door decoration of a cosmetics store involves six visible physical aspects, namely: ① store name, ② signboard, ③ window, ④ external lighting, ⑤ door and ⑤ overall appearance; There are six concepts, namely: unity, innovation, fashion, industry, culture and environment. The optimization, integration and coordination of these twelve aspects can make the door head and window become the talk and welcome guests of cosmetics stores.
When everyone enters a cosmetics store for the first time, they usually decide whether it is worth going in by what they see outside the store. The visible part includes the appearance of the store, the name of the store, and the internal part of the store that can be seen from the outside of the store. Therefore, according to the positioning of your store-the nature of the main target customers, we will specially create styles suitable for positioning, such as fashion, youth, liveliness and joy. At this time, from design to decoration, we should integrate the basic knowledge of aesthetics, psychology and advertising to create a cosmetics store that meets the general preferences of target customers, makes people feel relaxed, has great affinity and is pleasing to the eye.
First of all, the overall appearance of the signboard should be novel, reflecting the grade, fashion sense and eye-catching degree. Signboard design should not be too independent, but should be unified with the appearance elements such as the whole door head, the left and right sides of the door, so as to achieve the overall harmonious effect. The appearance of a cosmetics store is an important part of attracting target customers, and the principle of the whole design is to attract passers-by as much as possible. Without creative design, it is inevitable that it will not bring impetus to the sales of your store.
The appearance of the storefront is the face of the cosmetics store, which must be fully considered as the first visual element. The important connotation of cosmetics includes: fashion, beauty, liveliness, health and other key elements, which need to be visually expressed through design. Therefore, cosmetics stores usually adopt modern style design.
It is suggested that the appearance design of cosmetics stores should reflect freshness and fashion, and express romance, warmth and nobility with taste and personality. Store names should be easy to remember, understand and have beneficial associations; Through the appearance of the store, try to attract the attention of passers-by, attract interest at a glance, and attract them into the store to have a look.
The window is the "eye" of the cosmetics store. Whether the facade of the store is charming or not, this "eye" plays a decisive role.
Window is not only a mirror of urban culture and economic life, but also an artistic expression. It is also an important means and measure for cosmetics stores to display cosmetics, lead fashion trends, introduce brand characteristics, convey cosmetic information, guide correct consumption, attract customers into stores and improve sales performance. At the same time, the window can also coordinate the layout of shopping malls, guide the location of cosmetics sales, and publicize the operating characteristics of cosmetics stores.
Cosmetics stores can't live without windows, just as people can't live without eyes. Cosmetic shops should not despise the layout and display of windows, just as beautiful women can't help but modify their eyes. Facts have proved that it is extremely unwise for some cosmetics stores to set up windows, leave them idle or use them for other purposes. For the narrow facade, when it is impossible to set up a window or a theme window, adopting all-glass doors without borders, luxurious door profiles and gorgeous shapes can not only upgrade the level of the store, but also make full use of the permeability of the glass wall through in-store planning, so that the cosmetic cabinets, shelves and displays in the store become the contents of the window and form an integrated appearance in the store. As long as the storefront is well designed, it can have a special visual impact and obtain the overall storefront effect without a window.